Branding Page

Product Name
I chose the product name 666 because it is short, snappy and easy to remember. It also relates to my company name and slogan. The numbers 666 are known to symbolise the devil which suggests that the aftershave brings out a mischievous side.

Company Name
I chose the company name Sesto Sento which means sixth sense in Italian. The Italian language represents romance and sophistication. This company name would attract my target audience as the name symbolises style. The alliteration in the company name also makes it memorable.

Slogan
My slogan is Discover Your Sixth Sense which is also linked with the company name and product name. The slogan suggests you will be discovering something new. For example, one of your five senses is smell but the slogan is suggesting that the aftershave is beyond any of the five senses. It is, therefore, mysterious because nobody is aware of what the Sixth Sense is so the only way to find out is to buy the product.

Logo
66 w af I chose this logo for my advertisement as it represents the name of the aftershave 666. The colours on the logo are red and black. Red symbolises romance and warmth which are feelings which could be experienced when wearing the aftershave. The black is used as a contrast against the red to make it stand out.