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  • Open SoSi: Concept Jam Agenda

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    SocialSignal
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    A sample agenda for Social Signal's Concept Jam workshop, for developing social media strategies. You can find a blog post explaining how to use this agenda at: http://socialsignal.com/blog/alexandra-samuel/agenda-and-script-concept-jam-social-media-strategy-workshop And visit http://www.socialsignal.com/opensosi for the rest of our open sourced social media consulting materials, including more resources for running Concept Jam workshops.

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    A sample agenda for Social Signal's Concept Jam workshop, for developing social media strategies. You can find a blog post explaining how to use this agenda at: http://socialsignal.com/blog/alexandra-samuel/agenda-and-script-concept-jam-social-media-strategy-workshop And visit http://www.socialsignal.com/opensosi for the rest of our open sourced social media consulting materials, including more resources for running Concept Jam workshops.

    Copyright:

    Attribution Non-Commercial ShareAlike (BY-NC-SA)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    678 views1 page

    Open SoSi: Concept Jam Agenda

    Uploaded by

    SocialSignal
    A sample agenda for Social Signal's Concept Jam workshop, for developing social media strategies. You can find a blog post explaining how to use this agenda at: http://socialsignal.com/blog/alexandra-samuel/agenda-and-script-concept-jam-social-media-strategy-workshop And visit http://www.socialsignal.com/opensosi for the rest of our open sourced social media consulting materials, including more resources for running Concept Jam workshops.

    Copyright:

    Attribution Non-Commercial ShareAlike (BY-NC-SA)
    Download as PDF, TXT or read online from Scribd
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    of 1

    Open Sosi

    Concept Jam: Workshop Agenda


    GOAL: Brainstorm and prioritize ideas for social media engagement that Social
    Signal can then distill into 3-6 top options, ranging from easy wins to more
    ambitious high-value undertakings.
    9:00 Welcome and agenda-setting
    9:10 Introduction to social media
    9:30 Context framing
    Clarify…
    >> Organization’s strategic and communications goals
    >> Key audiences
    >> Organization’s strengths/assets

    10:30 Break
    10:45 Storytelling (blogs, photo sharing, video sharing,
    podcasts)
    >> introduction & examples
    >> brainstorming
    12:00 Lunch
    1:00 Connecting (social networks, calendaring, meetups)
    >> introduction & examples
    >> brainstorming
    2:15 Knowledge sharing (wikis, bookmarks)
    >> introduction & examples
    >> brainstorming
    3:30 Break & voting
    >> top ideas by value and interest

    3:45 Prioritizing
    >> risk/reward matrix
    4:30 Conclusion & next steps
    5:00 Adjourn

    Please share your comments and improvements via Twitter (hashtag #opensosi)
    or on http://www.socialsignal.com/opensosi

    2009-10-09_SoSi_ConceptJam_Agenda.doc
    This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License. To
    view a copy of this license, visit http://creativecommons.org/licenses/by-nc- sa/2.5/ca/ or send a letter to Creative
    Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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