Mera Aur Luv Ka R M Ka Project Hai

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OBJECTIVE OF THE STUDY

Primary objectives:
To study on Comparative Strength and Weaknesses of Cadbury along with other brands?

Secondary Objectives:
1. To find out the market share of Cadbury. 2. To find out the Strength and Weakness of Cadbury. 3. To find out the major competitors of Cadbury in a particular area. 4. To find out the problems faced by the Cadbury dealers/retailers and try to minimize these problems. 5. To find out the possible newer methods for advertisements and methods for increasing sales of Cadbury. My main objective of the study on this project is to demonstrate the marketing strategies of Cadbury India Ltd.

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