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COMM 401 - Course Outline Winter 2014 - GG
COMM 401 - Course Outline Winter 2014 - GG
COMM 401 - Course Outline Winter 2014 - GG
Course Description
This course introduces the concepts of strategic management and competitive analysis to develop critical management skills within our graduates. Emphasis is given to integrating concepts and ideas from the major functional areas such as marketing and finance to give a global perspective on decision-making and directing modern business enterprises. Lecture topics and case studies are selected to portray the nature of the process and the dynamics of competition in a variety of contexts. In this context, we also examine the connection between organizational strategy and the physical environment. Finally, cases and assignments, which require an analysis of organizational strategies, are selected for class discussions, individual and group assignments. Course Learning Objectives: Upon completing this course, students will have developed an understanding of the major models and theories in strategic management and more importantly have learned to apply this learning to real life business situations. By utilizing the case method, students will be exposed to a variety of industries and issues and will learn how to evaluate the external environmental conditions and the internal company conditions that influence company performance. Students will learn how to recognize relevant strategic components found within a firm and systematically assess the firms future potential, identify impending problems, and make appropriate recommendations that would allow a firm to benefit from its advantages and address possible problems.
Class lecture notes PowerPoint files for all lectures are available in the course Firstclass folder.
------ Please download and print the class notes prior to each class. -----
Grading - The final grade for the course will be determined as follows: Class Contribution ............................................................. Major individual case assignment .................................... Group Project ..................................................................... Final Exam ......................................................................... 15% 30% 25% 30% 100%
Note: Students that miss 40%or more of scheduled classes (without a valid reason) can expect to fail the course
Individual assignment
There is one major individual written assignment - A case analysis of case HTC 2012. Due at the start of class 7. The written assignment must conform to these specifications
A separate title page. A maximum of 1500 words (approximately six typed pages) No more than 3 exhibit pages of tables, graphs, or graphics. 1.5 or Double-space text paragraphs; single-space bullet point lists. Times New Roman or Arial font - 11 or 12 pt (250 words per page). Stapled in top left corner, please do not enclose in any type of binder or folder. Originals only, no photocopies or e-mailed papers will be accepted. Papers received after the start of class will have the grade reduced by 10%. After that class, late Assignments, if accepted, will have the grade reduced by 10% for each calendar day late. The date of receipt is the date the instructor receives the late paper. This is an individual assignment and must be completed independently: It is not acceptable to submit text, exhibits and appendices that have been jointly prepared.
page) must be submitted to the instructor on the day of the presentation. Teams will be randomly assigned their judging responsibility. Each group will judge one case.
Final Exam
The final exam will be a case analysis covering all topics and chapters discussed during the term. Note: Students must take and pass the final exam to pass the course.
Prerequisites:
45 business credits including COMM 225; COMM 226 or 301; COMM 315 and 320 previously or concurrently, as per the most recent Undergraduate Calendar Note: Students who have credits for MANA 460 or COMM 310 may not take this course for credit. Plagiarism: All students are reminded of the Concordia University Code of Academic Conduct, as defined in the Undergraduate Calendar. Any violation of the Code of Academic Conduct will be adjudicated in accordance with University regulations. Individual assignments should be completed independently, and it is not acceptable to submit exhibits and appendices that have been jointly prepared. Academic Integrity: The Academic Code of Conduct at Concordia University states that the integrity of University academic life and of the degrees, diplomas and certificates the University confers is dependent upon the honesty and soundness of the instructor-student learning relationship and, in particular, that of the evaluation process. As such, all students are expected to be honest in all of their academic endeavours and relationships with the University" (Undergraduate Calendar, section 17.10). All students enrolled at Concordia are expected to familiarize themselves with the content of this Code. You are strongly encouraged to visit the following web address: http://www.concordia.ca/academicintegrity , which provides useful information about proper academic conduct.
Date
Jan 08 Jan 15 Jan 22 Jan 29 Feb 05 Feb 12 Feb 19 Feb 26 Mar 05 Mar 12 Mar 19 Mar 26 Apr 02 Apr 09
Assignment
Case - Wal-Mart Organics Ch.8 International Strategy Case Cemex Ch.9 Cooperative Strategy: Alliances Case Cirque de Soleil Review of Strategic Concepts Case Samsung Group case Presentations Case - Groupon Group case Presentations Case - Grolsch Group case Presentations Case AirAsia X Make up class if needed
Group 1 & 2 & 3 Present Group 7 & 8 & 9 Question Group 4 & 5 & 6 Present Group 1 & 2 & 3 Question Group 7 & 8 & 9 Present Group 4 & 5 & 6 Question
Note: the above schedule can change at the instructors discretion, prior notice will be given.