CBL session 1, Tuesday 04/03/2014

Chairman: Minute maker: Board writer: Absentees: Tutor Martijn Thom, Casper

Announcements CBL, behind on schedule or not; enough information discussed regarding the final test; create as less confusion as possible Mainly is discussed: Porters five forces: Threat of entry (low, medium, high) Substitutes (low, medium, high) Bargaining power suppliers (low, medium, high) Bargaining power buyers (low, medium, high) Bangkok airlines has a deal with Centara? What are the benefits for Centara for this deal, and for Bangkok Airlines and finally the benefit for the customer. Labour unions in Thailand, do they exist and if so in what terms do they make a difference for the Thai people. 5 stages/phases of the industry lifecycle Start up Development Growth Shake out Maturity For sessions 2, the PESTEL analysis regarding Thailand.(Macro-environment)