INDIAN INSTITUTE OF MANAGEMENT CALCUTTA

CALCUTTA

E XECUTIVE
PROGRAM IN SALES AND MARKETING BATCH 3
The Program would help participants in developing broad understanding of
emerging Sales & Marketing frameworks and their relationships with other
business functions to grow in the market and will also focus on ‘cutting edge’
issues concerning sales and marketing practices including brand, services,
distribution channel management and people management issues.

Objective:
The Program will enable the participant to:
Last Date
Understand & identify the challenges in today’s market place
for Receipt Understanding the roles and responsibilities of a sales manager
of Application : Understand the Customer and Market Orientation for Business Success
th
Understand the Conceptual framework for sales and marketing
15th October 2009 Be able to learn how to manage, motivate and lead sales team
Understand the fundamentals of channel design, development and
management decisions

Who should attend?

Graduation with minimum 50% marks in graduation and currently working
may apply. Junior & Middle level executives looking forward to making
career in Sales in Pharmaceutical Services, FMCG, Banking & Financial
Services, Industrial Products etc. will find the program extremely useful for
advancing their careers.

Duration
The EPSM is of one year duration.

Certification
Certificates will be issued within three months of completion of the
program.

Note: Fee once paid is neither refundable nor transferable towards any
other student/programme/batch.