As Rihanna was one of our inspirations when we were drafting our DigiPak, we made not of how her DigiPak

was constructed, and what the conventions were. Here are some of the things we noticed; - Dominance of Artist Images - Bright Colour Scheme - Framing - Eye Catching CD Discs - Consistency The dominance of the Artist on the DigiPak is a common convention we found amongst videos in the pop genre. Rihanna has a close-up image of herself, and is featured in almost every part of the DigiPak. Another common convention was a consistency throughout each part of the DigiPak. Rihanna had the recurring images of Roses throughout her DigiPak. The Bright colours Rihanna used in her DigiPak was another thing we noted and so we used