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Group 13 Facebook Case
Group 13 Facebook Case
Introduction
Facebook: social networking platform Has over 1 billion users! Learn as you go philosophy = reputation challenges Foreign market penetration and growth challenges
Business Model
Primary model: Precise targeting advertising Secondary model: API to leverage gaming companies Potential opportunites: music, television, ad network, gifts
User Problems
Potential Solutions
Privacy problems: Provide central privacy management tool Feature deployment: Use opt in! Terms of service: Develop long term strategy change less!
How to proceed? Hurdles to overcome: crossing the border Current traction: crowd sourcing localization, games
International Risk
When to expand: Primary factors for succesful entry International paradox: Too soon or too late? Firms at risk: Business model able to traverse?
Thank you!
Questions?