Design Elements

Contrast Repetition Alignment

Proximity

Focus Plan
Where to place items How large to make them What impact they will have

Proximity
Group related items together White space (do not trap it within elements) Dont put things in corners or in the middle No more than 3-5 elements per page

HELLO

Alignment
Everything needs a visual connection with something else on the page
Mrs. Prichard Business Teacher

350 N. Illinois St Morton, IL 61550 (309) 266-9178

Achieving Alignment
Center, right-align, left-align Setting block of type off center Use only one type of alignment per page at first Even left and right should be aligned in some way (should be able to draw lines to the aligned objects Only indent 2 spaces Find a strong line and use it

Repetition
Repeating some aspect of the design - headlines - top and bottom items - same guidelines Repeating features - font size, color, type - graphic color, shape

Contrast
If two items are not exactly the same, then make them different.

Really different.

Ways to Contrast
Large vs. small type Thin line vs. black line Cool color vs. warm color Smooth texture vs. rough texture Small graphic vs. large graphic Horizontal elements vs. vertical element Wide-spaced lines vs. closely-spaced lines

What am I?
Avoiding elements on the page that are similar, make them different

What am I?

Repeating visual elements throughout the piece

How about me?

Every element should have some visual connection with another element on the page

And me?

Items relating to each other should be grouped close together

Type Relationships
Concordant one type family Conflicting similar in style, size, weight

Contrasting completely different typefaces

Categories of Type
Oldstyle serif; diagonal stress Modern serif; vertical stress
Slab serif no thick/thin transition

Sans serif without serifs on the ends

Script handlettered
Decorative - fun

Try these!
What do you think I am?
What do you think I am? What do you think I am? What do you think I am? What do you think I am?

What do you think I am?