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BOP

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A. Hammond, et al, The Next Four Billion: Market Size and Business Strategy at the Base of the Pyramid, World
Resource Institute and International Finance Corporation, Washington DC, 2007
C. Prahalad and Harvey Fruehauf, The Fortune at the Bottom of the Pyramid , Wharton School Publishing, Philadelphia,
2004.
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can be found at: http://www.academia.edu/360950/Cooperation_Issues_In_Developing_the_BOP_Market
Enock Yonazi, Tim Kelly,Naomi Halewood and Colin Blackman, The Transformational Use of Information and
Communication Technologies in Africa , Washington D.C: The World Bank and the African Development Bank,
2012

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Alexandre de Carvalho, Lucie Klarsfeld, and Francois Lepicardm, Leveraging Information and Communication
Technology for the Base Of the Pyramid Innovative business models in education, health, and Financial Services ,

Paris: Hystra, 2012.


Enock Yonazi, Tim Kelly,Naomi Halewood and Colin Blackman, The Transformational Use of Information and
Communication Technologies in Africa , Washington D.C: The World Bank and the African Development Bank,
2012

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Grand Challenges Israel-

51

BOP
The
Bottom
of the Pyramid




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