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  • Ing. Gadiel Mario Guadarrama Master in Marketing. EGADE Business School

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    This document discusses a Texas-style salsa and sauce manufacturer that has been in business since 1968. It offers a variety of barbecue sauces, marinades, rubs, and seasonings. The products are all-natural, gluten-free, and contain no artificial colors or preservatives. The company partners with Tyson on tailgate tour promotions and point-of-purchase displays. Sales and market share data from recent years is presented, along with the target demographics of adults aged 35-44 and those under 35. Suggested retail prices are listed for each product type.

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    Stubbs Sales

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    This document discusses a Texas-style salsa and sauce manufacturer that has been in business since 1968. It offers a variety of barbecue sauces, marinades, rubs, and seasonings. The products are all-natural, gluten-free, and contain no artificial colors or preservatives. The company partners with Tyson on tailgate tour promotions and point-of-purchase displays. Sales and market share data from recent years is presented, along with the target demographics of adults aged 35-44 and those under 35. Suggested retail prices are listed for each product type.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    28 views8 pages

    Ing. Gadiel Mario Guadarrama Master in Marketing. EGADE Business School

    Uploaded by

    Gadiel Mario
    This document discusses a Texas-style salsa and sauce manufacturer that has been in business since 1968. It offers a variety of barbecue sauces, marinades, rubs, and seasonings. The products are all-natural, gluten-free, and contain no artificial colors or preservatives. The company partners with Tyson on tailgate tour promotions and point-of-purchase displays. Sales and market share data from recent years is presented, along with the target demographics of adults aged 35-44 and those under 35. Suggested retail prices are listed for each product type.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 8

    Ing. Gadiel Mario Guadarrama Master in Marketing. EGADE Business School. gadiel.mario@gmail.

    com c2014

    Ing. Gadiel Mario Guadarrama Master in Marketing. EGADE Business School. gadiel.mario@gmail.com c2014

    Manufacturera de salsas y marineras con estilo Texas, 100% naturales, desde 1968.

    Ing. Gadiel Mario Guadarrama Master in Marketing. EGADE Business School. gadiel.mario@gmail.com c2014

    El sabor legendario de Texas en todas tus comidas.

    Ing. Gadiel Mario Guadarrama Master in Marketing. EGADE Business School. gadiel.mario@gmail.com c2014

    Portafolios
    Salsas Bar-B-Q (7) Marinadores (7) Rubs (5) Salsa para barnizar Salsa para alitas Sazonadores (2)

    Ing. Gadiel Mario Guadarrama Master in Marketing. EGADE Business School. gadiel.mario@gmail.com c2014

    Caractersticas Totalmente Naturales Libres de gluten Sin conservadores Sin colorante artificial

    Ing. Gadiel Mario Guadarrama Master in Marketing. EGADE Business School. gadiel.mario@gmail.com c2014

    Publicidad cooperativa con Tyson en Tailgate Tour de USA y material P.O.P.

    Ing. Gadiel Mario Guadarrama Master in Marketing. EGADE Business School. gadiel.mario@gmail.com c2014

    Ventas
    39.1
    107.4 81.9

    Market Share

    60.7 128.8 93.4

    Target:

    Edad 35 44 aos (25%) Menor a 35 aos (21%)

    Ing. Gadiel Mario Guadarrama Master in Marketing. EGADE Business School. gadiel.mario@gmail.com c2014

    Precio sugerido
    Smokey Mesquite sauce - $ 4.05 Legendary BBQ sauce* - $ 4.05 Marinades - $ 4.05 Spice Rubs - $ 3.70 Liquid Smoke - $ 1.95 BBQ Baste Moppin sauce - $ 5.40 Chicken wing sauces - $ 4.50

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