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  • Example of 5.1 Strategy and Implementation Strategy - Market Strategy

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    The company outlines a 4-pronged marketing strategy to expand its capabilities and remain competitive. The strategy focuses on: 1) marketing coal in international seaborne markets, 2) expanding origination activities to satisfy international buyer requirements, 3) optimizing logistics and freight operations to minimize costs, and 4) strengthening trading operations by establishing a proprietary trading book. The company also has a domestic sales and service network covering major coal mining provinces and regions in China near most of its domestic customers.

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    marketing strategy loan or financial assistance smples

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    The company outlines a 4-pronged marketing strategy to expand its capabilities and remain competitive. The strategy focuses on: 1) marketing coal in international seaborne markets, 2) expanding origination activities to satisfy international buyer requirements, 3) optimizing logistics and freight operations to minimize costs, and 4) strengthening trading operations by establishing a proprietary trading book. The company also has a domestic sales and service network covering major coal mining provinces and regions in China near most of its domestic customers.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    8 views1 page

    Example of 5.1 Strategy and Implementation Strategy - Market Strategy

    Uploaded by

    Mfaeez Fiz
    The company outlines a 4-pronged marketing strategy to expand its capabilities and remain competitive. The strategy focuses on: 1) marketing coal in international seaborne markets, 2) expanding origination activities to satisfy international buyer requirements, 3) optimizing logistics and freight operations to minimize costs, and 4) strengthening trading operations by establishing a proprietary trading book. The company also has a domestic sales and service network covering major coal mining provinces and regions in China near most of its domestic customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    of 1

    TITLE CHAPTER SUBSECTION

    BANKING FACILITY APPLICATION COMPANY SUMMARY SECTION STRATEGY & IMPLMENTATION SUMMARY

    5.1

    MARKETING STRATEGY

    The immediate need for business to remain relevant in the competitive environment is mainly to adopt an integrated commercial strategy to expand its capabilities and survival. ABCD believes in four pronged strategies across four key areas: Marketing of equity coal in international seaborne markets. Expanding origination activities or the buying and selling of third-party coal

    supplies to satisfy international buyer requirements Optimizing our logistics and freight operations to minimize, reduce and management and better compete on price Strengthening trading operations by establishing a proprietary trading book costs

    The Groups domestic sales and service network cover substantially all of the major coal mining provinces and regions in the PRC, and are in close proximity to most of the Groups domestic customers located in Shanxi, Shaanxi, Anhui, Henan, Shandong, Guizhou, Hebei, Heilongjiang, Jilin, Liaoning and Gansu Provinces, as well as Inner Mongolia, Ningxia and Xinjiang Autonomous Regions.

    AUTHOR VERSION

    ABCD B. 1.0.0

    REFERENCE DATE 5 FEBRUARY 2013

    COMPANY CONFIDENTIAL CONTROLLED COPY

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