Professional Documents
Culture Documents
Despre Social Media
Despre Social Media
Recommendations:
Use links with a recognizable URL, like "www.shop.com/umbrellas" where users have an idea of what to expect. Asking a question is a good idea, but ask it at the end of your comment, not at the beginning. Posts with a question at the end have a 15% higher overall interaction rate and a 2X higher comment rate than those with a question asked in the middle of the post. Ask fans to caption a picture. Posts that ask readers to "caption this" get 5.5X higher comment rates than average. Such posts also increase the overall interaction rate by more than 100%. "Fill in the blank" is another good option. Such posts garner 4X more comments than average. Use emoticons: Posts that contain emoticons receive 52% higher interaction rates. Posts that employ them have a 57% higher like rate,a 33% higher comment rate and 33% higher share rate. The best emoticons to use: ":D" and ":P." Such emoticons have a 2.4X and 2X higher response rate, respectively than other emoticons. Use a call to action. Posts with commands like "Like," "Caption This," "Share," "Yes or No" and "True or False" get interaction rates that are 48% higher than average.