Jacob Mason 7081 Neil Symns 7117 Luke Davey - 7030

Name;
Focus denotations, connotations Why we chose it

 Target Audience;
16-34 year olds Type of lives Aspirational people

Packaging
Plastic bottle than a can Fits into the market Looks more nutritional

Where to advertise our product

Questionnaire results what the audience said E4 Big Bang Theory Facebook, Twitter, YouTube

 Unique Selling Point;

Blueberries! Improves concentration, not energy levels

Logo
Development stages Why the latest logo?

Product Values
A healthier alternative to normal energy drink Designed for pro-active people Improves concentration levels

Short term- E4 Prime Time (7-10) Creating profile Long term- 4Music (1-4) Iconic

People buy into products, for what they aspire to be. Focus = concentrated/Success

 Suggests that we use the media to escape our everyday lives Relation
Adverts are aspirational, but achievable

Laura Mulveys feminist views. Could say we represent it. Basketball Advert Biking Advert Science Advert