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  • Prepared By:-11.ratan Gohel 12.pankaj Gorasiya 13.ronak Goswami 14.chinmay Halpati 15.piyush Jain

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    Chinmay Halpati
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    1) In 1964, Philip Knight and William Bowerman started Nike, investing $500 each and naming it after the Greek goddess of victory. 2) In the early 1970s, Nike captured a majority of the running shoe market in the US as running became more popular and they began importing shoes from Japan. 3) By the 1980s, competitors like Reebok introduced more stylish aerobics shoes and the market shifted, causing Nike's sales and earnings to drop as they focused more on volume than style or performance.

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    nike case

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    Nike Roll

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    1) In 1964, Philip Knight and William Bowerman started Nike, investing $500 each and naming it after the Greek goddess of victory. 2) In the early 1970s, Nike captured a majority of the running shoe market in the US as running became more popular and they began importing shoes from Japan. 3) By the 1980s, competitors like Reebok introduced more stylish aerobics shoes and the market shifted, causing Nike's sales and earnings to drop as they focused more on volume than style or performance.

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    76 views8 pages

    Prepared By:-11.ratan Gohel 12.pankaj Gorasiya 13.ronak Goswami 14.chinmay Halpati 15.piyush Jain

    Uploaded by

    Chinmay Halpati
    1) In 1964, Philip Knight and William Bowerman started Nike, investing $500 each and naming it after the Greek goddess of victory. 2) In the early 1970s, Nike captured a majority of the running shoe market in the US as running became more popular and they began importing shoes from Japan. 3) By the 1980s, competitors like Reebok introduced more stylish aerobics shoes and the market shifted, causing Nike's sales and earnings to drop as they focused more on volume than style or performance.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    NIKE

    Prepared by:11.Ratan Gohel 12.Pankaj Gorasiya 13.Ronak Goswami 14.Chinmay Halpati 15.Piyush Jain

    1964, Philip Knight and William Bowerman started company by investing $500 each named NIKE-Greek Goddess of Victory.
    -

    - Majority of market share captured by two German Company > ADIDAS AND PUMA - Started Importing to US from Japan.

    Early 1970 Estimated Market and Social Trend Successfully -millions turned to maintain their youthful Physique. So, Running shoes Became one of the fastest selling Product. 1973-Sale reached $3.2 million 1983- Total sales of $870 million 1/3 of the all running shoes hitting US

    Troubled Years
    Changed Marketing Strategy and Company Policy because of Success of Competitors
    1983- 22 million pair in Inventory 1984- earning dropped by 29% Running Shoes orders were off by 30% Reebok introduced Aerobics shoes with style and Variety and become superhit.

    Market and Social trend went for stylish shoes. At that Stage Nike believed they were growing so they should keep doing what they were doing and in early 1985 it focused on style. -After that they focused more on style and focus on Performance and Quality decreased. - They tried to get profit from Volume sales, because of that also the Image of the Product had effect. -In top management they preferred person who has more experience on field instead of Management and Business.

    Strategies
    -Assigned Michael Jordan of Chicago Bull as Brand Ambassador
    $ 40 New Leather Shoes Achieved $100 million mark 49% increase Attempted to lure new customers by focusing toward design to appeal narrow but varied market segment. Like White Tennis shoes with Purple and Green colour logo of famed tournament.

    -Assigned new Brand ambassador Bo Jackson (Baseball and Football Player) -Just Do IT -AIR LINE with range of $45 to $110 with more then 50 models -Targeted women Customers.

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