Media BTEC Deodorant

By Alex Kiely

Ideas for deodorant's

A deodorant designed for males aged 16+ which will be marketed in a humorous way to attract males of this age.

Concept
In the model of a man, whose head unscrews to reveal the spray. Small deodorant can which attaches to key of deodorant. In then shape of a snake whose eyes the deodorant come out of.

Target Market
Males, 16-30, the average everyman of society, middle or working class. Pre-pubescent teens aged 12-16. Money conscious adults aged 21-40.

Different name ideas

Viper Your Zone Cobra

Character Profile
Male, aged 16-30, somebody quite ordinary and normal.

TV Advert Ideas
George is working out in the gym gets all sweaty then sprays himself and gets more confident. Superman beats up villain flies a bit then gets sweaty and sprays himself. A businessman likes a woman but she ignores him, so he sprays himself then she takes notice of him.