Section 1 Research Methodology 1.

1 Introduction

1.2 1.3 1.4

Background to Research Topic Research Question: Research Objective:

1.5

Research Budget:

1.6

Research Timelines

Section 2 Literature Review

Section 3 Research

3.1

Introduction Method of Data Collection Primary Research Secondary Research

3.2

Primary Research a) Questionnaire: Pilot Study:

Advantages:

Objective: Analysis: Personal Interview:

Target Participant:

Mode of Interview: Advantages:

Objective:

Analysis:

3.3

Secondary Research

Internet: Example:

www.indiamart.com

www.computeruser.com www.censusindia.gov.in www.pcworld.com www.cybermediaresearch.com Advantages:

Book, Journals and Newspaper: Example: Newspaper: Times of India Hindustan Time Economics Times Journals: Digit PC World IT Voice

Advantages:

Section 4 Ethical and Culture Considerations

1) General: 2) Psychological: 3) Consent: 4) Deception: 5) Confidential:

Section 5 Research Results 5.1 Primary Research Result 5.1.1 5.1.2 5.1.3 5.2 Introduction Research Results Summary

Secondary Research Result 5.2.1 5.2.2 Summary

Section 6 Business Plan

6.1 6.1.2 6.1.3 6.1.4 6.1.5 6.1.6 6.1.7 6.1.8 6.1.9

Business Profile: Computer Sales and Maintenance Services The Objective of the Business Plan The Business Mission The Business Vision The Objective of the Business The Industry Management The Product/ Service Critical Success Factors

6.2 6.2.1 6.2.2 6.2.3 6.2.4 6.2.5

Operational Plan Legal Structure Organisational Chart Location of facility Hour of Operation Building, Plant, Equipment and Technology

6.3 6.3.1 6.3.2 6.3.3

Environmental Analysis PESTLE Analysis Porters Five Forces Analysis SWOT Analysis

6.4 6.4.1 6.4.2 6.4.3 6.4.4 6.4.5 6.4.6 6.4.7 6.4.8 6.4.9 6.4.10 6.4.11

Marketing Plan Customer Profile Size of the Market Competition Estimated Sales Product/ Services Strategy Price Strategy Place Strategy Positioning Strategy Promotion Strategy Marketing Budget Marketing Timeline