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  • Analyzing & Interpreting Research Findings

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    Sonal Kalburgi
    17 views4 pages
    This document discusses analyzing customer research findings by tracking customer expectations and perceptions of service reliability, examining service quality perceptions relative to acceptable standards, and using importance/performance matrices to evaluate attributes.

    Original Description:

    Listening

    Original Title

    Listening

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    This document discusses analyzing customer research findings by tracking customer expectations and perceptions of service reliability, examining service quality perceptions relative to acceptable standards, and using importance/performance matrices to evaluate attributes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    17 views4 pages

    Analyzing & Interpreting Research Findings

    Uploaded by

    Sonal Kalburgi
    This document discusses analyzing customer research findings by tracking customer expectations and perceptions of service reliability, examining service quality perceptions relative to acceptable standards, and using importance/performance matrices to evaluate attributes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Analyzing & Interpreting Research Findings

    Tracking of Customer Expectations and Perceptions of Service Reliability

    Service Quality Perceptions Relative to Zones of Tolerance

    Importance/Performance Matrix

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