Pricing Strategies 1: Question 1

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Pricing

Strategies 1
Question 1

Consider a monopolist that is serving 2 markets with the demand functions


! = ! !! and ! = ! !! . The monopolist has constant marginal cost of 1.
a. How much is he going to supply to each market?
b. Which price is he charging in either market?

Question 2

A computer shop is considering its pricing options. They serve two types of
customers, nerds and normal users, who have the following willingness to pay
for software and computers.

Product

Nerds

Normal users

Software

100

500

Computer

1000

600


50% of all customers are nerds and 50% are normal users. The shop cannot
discriminate prices between customers.

a. Suppose wholesale costs for software are 50 and for computers 400.
How would you recommend that the prices and sells computers and
software.
b. Suppose the wholesale costs for software are 200. Would your answer
change?

Question 3

A monopolistic electricity supplier is providing electricity in two periods.


Demand in period 1 is = 100 5. Demand in period 2 is = 200 5. The
constant marginal production cost is 2.
a. What is the optimal way for the supplier to price in the two periods.
b. Suppose the government requires that the supplier charges the same
price in both periods. What would she charge?

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