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Pricing Strategies 1: Question 1
Pricing Strategies 1: Question 1
Pricing Strategies 1: Question 1
Strategies
1
Question
1
Question 2
A
computer
shop
is
considering
its
pricing
options.
They
serve
two
types
of
customers,
nerds
and
normal
users,
who
have
the
following
willingness
to
pay
for
software
and
computers.
Product
Nerds
Normal users
Software
100
500
Computer
1000
600
50%
of
all
customers
are
nerds
and
50%
are
normal
users.
The
shop
cannot
discriminate
prices
between
customers.
a. Suppose
wholesale
costs
for
software
are
50
and
for
computers
400.
How
would
you
recommend
that
the
prices
and
sells
computers
and
software.
b. Suppose
the
wholesale
costs
for
software
are
200.
Would
your
answer
change?
Question 3