Professional Documents
Culture Documents
Yes Bank 123
Yes Bank 123
Submitted in partial fulfillment of the degree Of Master of Human Resource Management (MHRM) As part of the curriculum of SEMESTER II
Supervised by:
Miss. Ankita Gangwal Head of the dept. Commerce and management
Submitted by:
Manu kanoongo MHRM SEM II ICG/2010/11056
Department of PG Studies in Commerce and Management The IIS University, Jaipur 2010-11
Preface
Todays environment is highly competitive in every field. If we want to survive in the field of business, this is essential that we know about the practical life of the business. In this field only theoretical knowledge is not enough for making a position in todays fast growing and challenging era. The project report is an essential part of Master in human resource management program. It designed to allow the student to demonstrate his/her knowledge of the academic content of the course through its practical application in the business world. The project work entitled A STUDY ON JOB SATISFACTION OF EMPLOYEES OF YES BANK, JAIPUR. Job satisfaction is the is the favorableness or un-favorableness with which the employee views his work. It expresses the amount of agreement between ones expectation of the job and the rewards that the job provides. Job Satisfaction is a part of life satisfaction. The nature of ones environment of job is an important part of life as Job Satisfaction influences ones general life satisfaction. The main objective of the study is to find out the satisfaction level of employee in yes bank. To study the relationship between the personal factors of the employee (Income, Designation, Educational qualification,Gender, etc.,)
Acknowledgement
I wish to express my indebtedness and gratitude to the management of the International College for Girls for providing me a wonderful opportunity to gain knowledge by including this project as a part of the MHRM degree. I also wish to serve a warm and special note of thanks to my project guide and Head of Department Mrs. Ankita Gangwal mam whose support and guidance helped me to complete this project successfully.
I would also like to thanks the faculty members Professor M.K. Sharma, Mrs. Roopam Kothari mam and Dr. Seema Singh Rathore mam for their valuable time and guidance.
Manu Kanoongo
MHRM (P) ICG, JAIPUR
Chapters
Particulars
Preface Acknowledgement..
Page no.
2 3
Introduction Job satisfaction. Basic cocept. Definitions .. Job satisfaction and work behaviour.. Determinants of job satisfaction.. Environmental factors.. Personal factors. Effects of job satisfaction. Benefits of job satisfaction... Model of job satisfaction.. Theories of job satisfaction...
7 8 9 10 11 11 12 13 14 15 16-17
Chapter-1
Research methodologyChapter-2 Research.. Types of data collection.. Objective and limitation of study 19 20 21
Company profileChapter-3 History. YES BANK objective.. Brand vision. YES BANK product and services Swot analysis 23-24 25 26 27-28 29-31
Chapter-4
32-47
Chapter-5
48-51 52 54-57
Chapter-1
Job satisfaction
The term job satisfaction was brought to limelight by Hoppock. He reviewed 32 studies on job satisfaction conducted prior to 1993. According to him, job satisfaction is the combination of psycological, physiological and environmental circumstances that cause a person to truthfully say I am satisfied with my job. This defination points to the factors affecting job satisfaction but does not indicate the nature of job satisfaction. Job satisfaction is the end feeling of a person after performing a task. To the extent that a persons job fulfills his dominant needs and in consistent with his expectations and values, the job will be satifying. The feeling would be possitive or negative depending upon whether need is satisfied or not. Job satisfaction is different from motivation and morale. Motivation refers to the willingness to work. Satisfaction, on th other hand, implies a possitive emotional state. Morale implies a general attitude towards work and work environment. It is a group phenomenon whereas job satisfaction is an individual feeling. Job satisfaction may be considered a dimension of morale and morale could also be a source of satisfaction. Attitudes are predis-positions that make the individual behave in a particular way. Job satisfaction, on the contrary, is the end feeling which may influence subsequent behaviour. Thus, job satisfaction is an employees general attitude towards his job. Human life has become very complex and completed in now-a-days. In modern society the needs and requirements of the people are ever increasing and ever changing. When the people are ever increasing and ever changing, when the peoples needs are not fulfilled they become dissatisfied. Dissatisfiedpeople are likely to contribute very little for any purpose. Job satisfaction ofindustrial workers us very important for the industry to function successfully. Apart from managerial and technical aspects, employers can be considered asbackbone of any industrial development. To utilize their contribution they should be provided with good working conditions to boost their job satisfaction.
Definitions:
Job satisfaction does not seem to reduce absence, turnover and perhaps Accident rates.
-Robert L. Kahn
Job satisfaction is a general attitude towards ones job: the difference Between the amount of reward workers receive and the amount they believe They should receive.
-P. Robbins
Job satisfaction defines as The amount of overall positive affect (or Feeling) that individuals have toward their jobs.
-Williams
10
Pay and promotion- All other things being equal, higher pay and
better opportunities for promotion lead to higher job satisfaction.
Work group- Man is a social animal and likes to be associated with others interactions in the work group help to satisfy social and psychological needs and, therefore, isolated workers tend to be dissatisfied. Job satisfaction is generally high when an individual is accepted by his peers and he has a high need for affiliation.
Personal factors:
Personal life exercises a significant influence on job satisfaction. The main elements of personal life are given below:
Sex: One study revealed that women are less satisfied than men due to
fewer job opportunities for females. But female workers may be more satisfied due to their lower occupational aspirations.
12
14
15
16
17
Chapter-2
18
Research:
Research is defined as manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct, or verify knowledge, whether that knowledge aids in construction of theory or in practice of an art. It refers to the systematic method consisting of enunciating the problem, formulating a hypothesis, collecting the facts or data, analyzing the facts and reaching certain conclusion either in the form of solutions towards the concerned problem or in certain generalizations for some theoretical formulation.
Research design
A research is the arrangement of the conditions for the collections and analysis of the data in a manner that aims to combine relevance to the research purpose with economy in procedure. In fact, the research is design is the conceptual structure within which research is conducted; it constitutes the blue print of the collection, measurement and analysis of the data. As search the design includes an outline of what the researcher will do from writing the hypothesis and its operational implication to the final analysis of data.
Types of research
Descriptive vs. analytical. Applied vs. fundamental. Conceptual vs. empirical. Exploratory research. Experimental research design.
The present study is exploratory in nature, as it seeks to discover ideas and insight to bring out new relationship. Research design is flexible enough to provide opportunity for considering different aspects of problem under study. It helps in bringing into focus some inherent weakness in enterprise regarding which in depth study can be conducted by management.
19
I have chosen primary and secondary data to collect the information in my project report.
Sample size:
The questionnaire is filled by 30 employees of YES BANK, Jaipur.
Area of research:
For the research purpose I have visited the branch of YES BANK, Jaipur.
G2, GROUND FLOOR, GREEN HOUSEPLOT O-15, ASHOK MARG, JAIPUR.
20
Objective of study
The following are the objectives of the present study: To determine the level of satisfaction of the respondents regarding their job. To study and understand the job satisfaction among the employees of YES BANK. To study the various factors which influencing job satisfaction. To study the relationship between the personal factors of the employee (Income, Designation, Educational qualification, Gender, etc.,) To analyze the companys working environment.
Limitations of study
Data collected is based on questionnaire: The research exercise was conducted within a limited duration. So a detailed study could not be made. The number of employees in State Bank of India is more, so sample size is limited by 100. The information collected by the observation method is very limited. The result would be varying according to the individuals as well as time. Some respondents hesitated to give the actual situation; they feared that management would take any action against them. The findings and conclusions are based on knowledge and experience of the respondents sometime may subject to bias.
21
Chapter-3
Company Profile...
22
YES BANK, India's new age private sector Bank, is an outcome of the professional entrepreneurship of its Founder, Rana Kapoor and his highly competent top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the "Future Businesses of India". YES BANK is the only Greenfield license awarded by the RBI in the last 15 years, associated with the finest pedigree investors. YES BANK has fructified into a "full service" commercial Bank that has steadily built Corporate and Institutional Banking, Financial Markets, Investment Banking, Corporate Finance, Branch Banking, Business and Transaction Banking, and Wealth Management business lines across the country, and is well equipped to offer a range of products and services to corporate and retail customers. The Bank has adopted international best practices, the highest standards of service quality and operational excellence, with innovative state-of-the-art technology, and offers comprehensive banking and financial solutions to all its valued customers. A key strength and differentiating feature of YES BANK is its knowledge driven approach, which goes beyond the traditional realm of banking, and helps adoption of a diagnostic and prescriptive approach towards superior product structuring. At YES BANK, we are committed to supporting the sustainable growth and development of sunrise sectors in the country, by facilitating overall growth through strategic knowledge initiatives. YES BANK has formed a specialized 'Development and Knowledge Banking Division' focusing on key growth sectors like Infrastructure, Food & Agribusiness, Telecommunications, Information Technology, Life sciences, Infrastructure, Renewable Energy, Media & Entertainment, Manufacturing and Textiles, among others. YES BANK's unique knowledge driven sectoral approach provides industry specific financial solutions which facilitate superior structuring and tailored financial solutions. Based on efficient product delivery, industry benchmarked service levels, and strong client orientation, YES BANK already services a number of leading companies in India. YES BANK has a vision to champion 'Responsible Banking' in India where the concepts of Corporate Social Responsibility and Sustainability are embedded in the DNA of the organization and integrated in its Business Focus. YES BANK is committed to adding long term value to society, to differentiate itself in the marketplace based on a strong 'sustainability mandate' and to build in flexibility and openness as part of its core strategy. The Bank has engaged with global thought leadership forums like the Clinton Global Initiative (CGI), Triple Bottom Line Investing (TBLI) and Tallberg Forum.
23
YES BANK has invested in the best IT systems and practices in order to make its technology platform a strategic business tool for building a competitive advantage. The Bank has outsourced a significant part of its technology, infrastructure and hardware requirements, which has enabled the Bank to achieve high standards of customer service at comparatively lower cost structures. YES BANK is committed to executing a concerted strategy by continuously launching innovative and secure banking channels to enhance customer satisfaction and increase focus on providing convenience and choice to our clients. The Bank has partnered Obopay USA, to launch secure mobile payment solutions for the first time in India. YES BANK has been recognized amongst the Top and the Fastest Growing Bank in various Indian Banking League Tables by prestigious media houses and Global Advisory Firms, and has received national and international honors for our various Businesses including Corporate Finance, Investment Banking, Treasury, Transaction Banking, and Sustainable practices through Responsible Banking. The Bank has received several recognitions for our world-class IT infrastructure, and payments solutions, as well as excellence in Human Capital.
Human capital:
YES BANK pursues a strong Employee Value Proposition of Creating & Sharing Value, with a vision to build an organization, driven by Professional Entrepreneurship, where all YES Bankers truly partner to direct, manage and accelerate the development of YES BANK as the Young and Dynamic Bank of Emerging India. It is this untiring and relentless passion for Professional Entrepreneurship that has resulted in YES BANK being recently ranked as the THIRD Best Bank in India by Business world. YES BANK also received the Continuous Innovation in HR Strategy award at The India times Mindscape Employer Branding Awards 2007. YES BANK recognizes that the only real source of sustainable competitive advantage for an organization is the power of its High Quality Human Capital. Therefore, we foster a leadership mindset that embraces meritocracy as a vital force to reward performance and exceptional competency. We have also institutionalized various key strategic initiatives including:
YES Entrepreneur in Action YES Professional Entrepreneurship Program (Y-PEP) YES Retail Entrepreneurship Program (Y-REP) YES Mentor YES School of Banking YES UNIVERSITY and SCHOOL Relations.
24
To build a strong employer brand. To attain a preferred employer status in the Banking and Financial Services industry. To ensure that the Bank is able to attract, engage and retain high quality human capital for its long-term success.
25
To be recognized as the Best Quality Bank of the World in India To provide a Delightful Banking Experience to all its customers To be a long term partner with all stakeholders particularly customers by creating & sharing value To be a solid and trusted financial trust mark backed by two professional promoters and an exceptional management team
Brand Pillars
The YES BANK brand is being built around 5 Key Brand Pillars, which epitomize the growing strengths of the Bank. All communication and advertising has been created around these key Brand Pillars: Growth- YES BANKs core promise is growth, for its internal and external stakeholders symbolize in. Say YES to growth! Trust- YES BANKs promoters, investors and top management team, are all of the highest pedigree with a demonstrate track record, thus inspiring and establishing a trust mark. Knowledge driven human capital- YES BANK has adopted a knowledge driven entrepreneurial approach to banking and offers financial solutions beyond the traditional realm of banking. YES BANKS top quality human capital represents the finest talents in Indian banking mobilized from INDIA and ABROAD. Technology- YES BANK is establishing the highest standards in customer service by adopting cutting-edge innovative technology. The only thing constant about YES BANKS technology is evolution. Transparency & Responsible banking- YES BANK holds transparency and Accountability above all else. The Bank has established the most stringent Corporate Governance norms, and is also committed to Responsible Banking by focusing on Sustainability and Social Responsibility
26
b.
c.
d.
e.
Corporate finance:
YES BANK Corporate Finance team offers our Corporate, Institutional & Business Banking clients a combination of advisory services and customized structured products to meet their specialized requirements. YES BANK offers a wide range of Corporate Finance solutions to the following categories of clients:
At YES BANK, believe we have a substantial "knowledge arbitrage" over the market, helping our clients to obtain superior financial returns in a risk mitigated manner. Each member of Corporate Finance team brings with them a wealth of transaction experience across transaction varieties and sectors and enjoys strong, established relationships with both corporates and financial institutions.
28
29
Strength: High Quality, Customer Centric, Service Driven, Private Indian Bank Catering To The Future Industries Of India. The Bank Has Adopted International Best Practices, The Highest Standards Of Service Quality And Operational Excellence. World-Class Team, Based On Professional Recruitment Methodologies, And Attract The Best Talent In The Industry. Building Learning And Development Solutions That Continuously Enhance Employee Value, High Performance Culture. Credible And Transparent Performance Management Process. Robust Rewards And Recognition Strategy. Strong technology, Well capitalized. Total Deposits Rs 1,61,694 million. Net Advances Rs 124,031 million. Net NPA 0.33%. Capital Adequacy Ratio 16.6%.
Weakness: Less wide network. Not in every state. Less promotional activity. Unknown brand.
30
Opportunity: Very wide market. Other activity (insurance, stock broking, mutual fund). Wide scope in rural area.
Threat: Very high competition private bank market ( ICICI bank, HDFC bank), in public sector ( BOB, PNB ). Government policy. Other better saving, investment opinion available ( like insuranc, mutualfund, real-estate, gold). Capital market slow down. Rising rates.
31
Chapter-4
32
Respondents
15 8 4 3
Percentage
50 27 13 10
Total
30
100
50%
50 45 40 35 30 25 20 15 10 5 0
27% 13%
10%
strongly agree
agree
disagree
srongly disagree
Out of 30 respondents, 27% of employees are strongly agreed with the statement of salary satisfaction. Majorly 50% of employees are satisfied with their salary. Similarly, 13% are dissatisfied with their salary and 10% are strongly disagreeing with the statement.
33
Respondents
12 8 6 4
Percentage (%)
40 27 20 13
Total
30
100
27%
40% of employees think that there job is excellent and up to the mark. Whereas 27% of employees are normal with the statement. 20% think that the job is not so good overall it is fair in nature and only 13%of employees are undecided about the opinion.
34
Total
30
100
7% 13%
agree
47%
33%
47% of employees think that they have the capability to complete their targets at time. Whereas 33% of employees are strongly agreed with the statement they reach their targets in time to time. 13% of employees are undecided and 7% of employees are disagreeing with the statement.
35
Table.4 Opinion
Excellent Good Fair Poor
Respondents
10 11 5 4
Percentage (%)
33 37 17 13
Total
30
100
40 35 30 25 20 15 10 5 0 33%
37%
17% 13%
excellent
good
fair
poor
37% of employees are agreed that there is a cordial relationship between the management and the workers. 33% of the respondents are very much satisfied with the statement. Whereas 17% of respondents are equally agree with it and 13% of the respondents are not satisfied about the relationship between workers and the management.
36
Table.5 Opinion
Disagree Srongly disagree Agree Strongly agree
Respondents
18 6 4 2
Percentage (%)
60 20 13 7
Total
30
100
60%
60 50 40 30 20 10 0
20% 13% 7%
disagree
strongly disagree
agree
strongly agree
60% of respondents do not feel over burden in their job. Whereas 20% respondents feel their work more interested. 13% of employees are agreeing with the statement they feel over burden. Only 7% of employees feel extra burden in their work.
37
Respondents
12 6 6 6
Percentage (%)
40 20 20 20
Total
30
100
20% 40%
agree strongly agree disagree
20%
srongly disagree
20%
20% of employees are strongly agree with the statement they spare enough time to spend with their family and friends. Whereas 20% are agree with the statement. 20% of respondents feel that they did not spend as much time with their family and friends. 20% of respondents are strongly against of it they feel no time for family.
38
Respondents
18 6 4 2
Percentage (%)
60 20 13 7
Total
30
100
13%
7%
agree
20%
60%
20% of respondents are strongly agreed with the working hours in bank. Whereas 60% of respondents feel that working hours are much convenient. 13% of respondents are undecided with the statement and 7% of respondents are not satisfied with the working hours of bank.
39
Respondents
16 9 3 2
Percentage (%)
53 30 10 7
Total
30
100
7% 10%
strongly agree agree
53% 30%
53% of respondents are strongly satisfied with the advertisement level. 30% of employees are satisfied with the advertisement of bank. 10% of employees are dissatisfied; they think advertisement can be better and more advanced. Whereas 7% of respondents are strongly disagree with the advertisement of bank.
40
Respondents
12 10 5 3
Percentage (%)
40 33 17 10
Total
30
100
40%
40 35 30 25 20 15 10 5 0
33%
17% 10%
strongly disagree
disagree
agree
srongly agree
40% of respondents are strongly disagree with the statement, they do not feel this situation there personal problem can not affect their work. Whereas 33% of respondents are disagree with the above statement. 17% of respondents are agreeing with the statement sometimes there personal problem may affect them. Only 10% of respondents are strongly agree, their personal problem affect the job.
41
Q10. What do you feel about your relationship with your coworkers.?
Table.10
Opinion
Excellent Good Fair Poor Undecided
Respondents
6 14 5 2 3
Percentage (%)
20 47 17 7 10
Total
30
100
50 45 40 35 30 25 20 15 10 5 0
47%
20%
17% 7% 10%
excellent
good
fair
poor
undecided
20% of respondents are very much satisfied with their relationship with coworkers. 47% of respondents are agreeing with the statement. 17% of the respondents are normal with the statement they feel their relationship is not so bad but not so good. 7% of respondents are not satisfied to their relationship with their coworkers. 10% of employees are not decided with the statement.
42
Respondents
13 4 8 2 3
Percentage (%)
43 13 27 7 10
Total
30
100
7%
10% 43%
agree strongly agree disagree
27%
13%
13% of respondents are satisfied with the above statement there problems are easily solved by bank. 43% of respondents think there problems are satisfied somehow. 7% of respondents are strongly disagreeing and upset with the above statement. Whereas 27% of respondents disagree with the same. On the other hand, 10% of employees are making their decisions undecided.
43
Total
30
100
40 35 30 25 20 15 10 5 0
agree
strongly agree
disagree
strongly disagree
undecided
37% of the respondents are agreeing with their promotional opportunities. 27% of the respondents are strongly agreed with their promotional opportunities. 6% of the respondents are dissatisfied with their promotional opportunities. 20% of the respondents are disagreeing with the situation. Whereas, 10% of the respondents are undecided with their promotional opportunities.
44
Respondents
14 8 6 2
Percentage (%)
47 27 20 7
Total
30
100
50 45 40 35 30 25 20 15 10 5 0
47%
27% 20%
7%
excellent
good
fair
poor
27% of the respondents are satisfied with other facilities provided by the bank. 47% of the respondents have excellent opinion about with other facilities. 20 % of the respondents are not fully satisfied with the other facilities provided by the bank. 7% of the respondents are not satisfied with other facilities.
45
Table.14
Training opportunity Excellent Good Fair Poor Respondents 15 6 7 2 Percentage (%) 50 20 23 7
Total
30
100
50%
50 45 40 35 30 25 20 15 10 5 0
20%
23%
7% excellent
good
fair
poor
50% of the respondents are fully satisfied with the training opportunities. 20% of the respondents think that training opportunities are good and quite satisfied. 23% of the respondents are not fully satisfied with the training opportunities. Whereas 7% of the respondents are dissatisfied with the training opportunities with their bank.
46
Table.15
Working environment Excellent Good Fair Poor Respondents 14 10 4 2 Percentage (%) 47 33 13 7
Total
30
100
7% 13%
excellent
47%
33%
47% of the respondents are fully satisfied with the working environment of the bank. 33% of the respondents think working conditions are good. 13% of the respondents are quite satisfied with the working environment of the bank. 7% of the respondents are not satisfied with the working environment of the bank.
47
Chapter-5
48
Findings:
With the salary satisfaction: 77% of employees are satisfied and 23% of employees are not satisfied. With the opinion about their job: 67% of employees are satisfied and 33% of employees are not satisfied. With the capability to achieve targets in time: 80% of employees are satisfied and 20% of employees are not satisfied. With the opinion about the existing relationship between the workers and the management: 70 % of employees are satisfied and 30% of employees are not satisfied. With the opinion about feeling burden in the job: 20% of employees are satisfied 80% of employees are not satisfied. With the opinion about giving time to their family: 60% of employees are satisfied and 40% of employees are not satisfied. With the convenient working hours: 80% of employees are satisfied and 20% of employees are not satisfied. With the advertisement of the bank: 83% of the employees are satisfied and 17% of the employees are not satisfied. With the opinion of affecting job by personal problems: 27% of the employees are satisfied and 73% of the employees are not satisfied. With the opinion about the relationship with co-workers: 84% of employees are satisfied and 17% of the employees are not satisfied. With the complaints settled quickly by the bank: 56% of the employees are satisfied and 44% of the employees are not satisfied. With the promotional basis: 64% of the employees are satisfied and 36% of the employees are not satisfied.
49
With the other facilities provided by the bank: 74% of the employees are satisfied and 27% of the employees are not satisfied. With the training opportunity: 70% of the employees are satisfied and 30% of the employees are not satisfied. With the working environment: 80% of the employees are satisfied and 20% of the employees are not satisfied.
SUGGESTION:
The criterion for Job security is not much satisfactory so the management should concentrate on the job security of employees so that they can work without fear of job loss in the organization. The employees should also be paid fairly enough according to their roles and responsibilities in order to provide them a feeling of Job Satisfaction ultimately motivating them to perform better.
50
Conclusion
From the study, the researcher has come to know that most of the respondents have job satisfaction; the management has taken the best efforts to maintain cordial relationship with the employees. Due to the working conditions prevailing in this bank, job satisfaction of each respondent seems to be the maximum. From the study, the researcher has come to know that most of the employees were satisfied with the welfare measures provided by bank. The employees of YES BANK get more benefits compare to other banks. The main problem of shortage of man power is less in the YES BANK compare to other banks. Job satisfaction is a very important attribute which is frequently measured by organizations. Job Satisfaction describes how comfortable an individual is with his or her job. The happier people are within their job, the more satisfied they are said to be. The role of the management in bringing Job Satisfaction to the employees is to provide adequate working conditions, proper canteen and sanitation facilities, letting them participate in the decision making process and also by providing them a feeling of Job Security and a feeling of belongingness to the organization. The overall job satisfaction is excellent at YES BANK. Employees are much satisfied with the working environment. Employees are also satisfied with their overall work and time give by the bank.
51
52
Books referred:
Sudha G.S, human resource management, RBD publications, 2010. Sudha G.S, management, RBSA publications, 2010. Kothari C.R, research methodology, new age international ltd., publishers, 2010. Gupta C.B, human resource management, Sultan chand & Sons, publishers, 2007.
Web:
www.google.com www.wikipedia.com www.yesbankcom
53
54
PERSONAL BACKGROUND:
1. Name of the employee: 2. Age: 3. Gender: Male Female
4. Educational qualification: 5. Marital status: 6. Family size: 7. Nature of job: 8. Monthly salary: Below 10,000 10,001 to 20,000 20,001 to 30,000 Above 30,000 Married Single
9. How many years you are working in the organization: 10.Working hours of bank:
55
Q4. What is your opinion about existing relationship between the workers and management?
Excellent Good Fair Poor
56
Q10. What do you feel about your relationship with your coworkers?
Excellent Good Fair Poor Undecided
Q15. What do you feel about the working environment? Excellent Good Fair Poor
57
58
59
60
61
62
63