DesktopIPublishingVocabulary

Standard 1:
racingPages:An optionforworkingwithpagest hatwillfaceeachotherontheprintedpublication
sidebyside.(1.2)
Orientation: Atermthatspecifiestheverticaland horizontalportrait(tall)and landscape(wide)
pOSition ofapagewhenprinted.(1.3)
PaperSize:Therehavebeenmanystandardsizes ofpaperatdifferenttimesandindifferentcountries,
buttodaytherearetwowidespreadsystemsinuse:theinternationalstandard "Iegal"size(8.S" x14" )
andt heNorthAmericanstandard" letter" size (8.S" xll " ).(1.3)
PaperWeight:Referstothethicknessofeachsheetofpaper. Paperweightis measuredinpounds.
Generally,documentsareprintedon20#bond,24#bond,80#coverstockpaper.(1.3)
Thumbnail: Aroughsketchusedinplanningalayoutanddesign.(1.1)
Standard2:
nt rast:Differencedegreesofli ghtnessanddarknessonthepage.Also, usedasanorganizationalaia
hatthereadercan distinctlyidentifytheorganizationofthepublication.(2.5)
C R A ~ - Contrast,Repetition,Alignment,Proxi mity (2.5)
Directionalflow:EstaBlishedbyorganizingapositioningelementin suchawayt hatthereader'seyes
e Hrawnt hroughthetext andtoparticularwordsorimagesthatthedesignerwishestoemphasize.
(2.3)
FocalPoint: Thecenterofinferestonapageor: etoffaci nB- pages,c[ atedbyusingcoJor,CQrl trast
andproportion.(2.2)
Quote: TextCl rt,generallyinaboxand inalargersizethan thesurroundingtype,consisting0
important,interesting,orprovocafvetextfromthe odycopy.(DTP II 2.6)
. 'on:Repetitio istheduplicationofelerne ordetai ls ononeormorepages.(2.5)
~ w e of:rhirds' herulecstatesthatan imageshouldbeimaginedasdividedintonineequalpartsJ:j
twoequally-spacedhorizontallinesandtwoequatly-spaced verticallines,andthatimportant
compositionaleJementsshouldbeplacedalongtheselinesorthenintersections.Proponentsofthe
techniqueclaimthataligningasubject iththese pointscreatesmoretension,energyandinterestin
the compositiont hansimplycenteringthesubjectwould.The Rule ofThirdsstatesthatapage(or
image)thatisdesignedinthirdsis moreappealingtotheeyethanotherdesi gns. {2.5
Whit 5 ace/NegativeSpace: Thenon-printedspaceofmargi nsandgutter .(2. )
Standard3:
Alignment: The placementoftextorgraphicsrelativetothemargins. (3.1)
Ascender: The lowercase letterthatextendsabovethex-heightas in thecharactersb, d,f, h, k, and I.
{3.2}
Baseline: An imaginaryhorizontallineonwhichthebottomofalluppercasecharactersand thebase
ofall lowercasecharactersfall orrest. (3.2)
Descenders: The lowercaselettersthatfall belowthebaseline,as in charactersg,j, p,and q. (3.2)
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Pixel :Thesmallestdiscreteelementofan imageorpicture(usuallyasingle-coloreddot);"thegreater
t henumberofpixels perincht hegreatertheresolution.(5.5)
Resizing: Increasi ngordecreasingthehorizontaland verticalwhilemaintainingaspectratio. (5.1)
Shadowing:Atan offsetangleshadowis addedtotextorgraphics. (5.1)
Skew: An optionthatletsyoudistortobjectssuch as textblocks, drawnorimportedgraphics,or
groupsforaspecialeffect.(5.1)
Stroke: Manipulatingthewidthorcolorofaline.(5.2)
Textwrap:An optionforcontrollingwhetherand howtextflowsaroundagraphicorotherobject.
(5.4)
VectorGraphic: Graphicsdefinedusingcoordinatepointsand mathematicallydrawnlines and curves,
whichmaybe freelyscaled and rotatedwithoutimagedegradationinthefinaloutput.(5.6) Resolution
Independent
Watermark:Apale imageortextimprintedintopaper.(5.4)
Standard6:
Copyright:thelegalprotectionany artisthasfortheworkheorshecreates.(6.1)
RoyaltyFree: atermthatdescribesaworkofartthatcanbeused withouthaving topayafeeor
royaltyeachtimeyou use it.(6.1)
Othervocabularythatishelpfulbutnotcriticaltothestandards:
pee Ratio: TAe ratioofthelongerdiMensiontot eshorterdiMension
ymmetfical: arrangingnon-identicalefement;S'0 bothsictesofacenterlineanthescreen.
il :Paget natextendsbeyondthetrm marl(S orfffiepage.
8od.,-Copv: T emalnport ion6fcopyonthepage.
Brae UT,e! tle: purpose0 a1ffl)chureistonfo m,promote,educateorsale.Can befolded ina
m r . ffifferentways.
Bullets: Atyp-ogra niecnaracterorsymbol,suchasaCi rcleordiamond,t hatappearsinfrontofeach
iteminalistofitemswhenoneitemisnotemphasizedoveranother.
BosinessCard: Eliminatest heunprofessionalandsometimesawkwardscribblrngofyourname,titl
omp.anyororganizationname,address,telephonenumber,fax number,ande-mailaddress.
I;lyline: Identifiesthe.authorofanarticle.
OB: Cutoutbctckgrounds
0< fault : Aprogramsettingthat takeseffecteach..fimeyoustarttheprogram.
TP: AeronymforDesktopPublishing
Dummy: Amock-uppfapublicati.onused mostlyin brechures1:0 avoidconfusionabouttt:le brochure
~ g layoutandthepanelreference numbers.
H er: ne-sided ubliGationadvert jsingaspecial, limited-timeofferoraspecialone-timeevent.
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Asmallsquarethatappearsaroundselectedgraphicsorontheendsof awindowshadesfor
selectedtextblock.Graphicalshapescontaineighthandles.Thehandleis usedtochangethesizeor
hapeoftheselectedobject.
Headlines:Titletoarticlesandaref requentlycreatedtoattract.the attention.Organize text
andhelPr sde idewhethertheywantt oreadthearticle.
10: Term,symbol,design,orcom inationt hereofthatidentifiesaseler'sproductsan
d1fferentiatesthemfromcompetitors' pmducts.Jheelement cannotbevocalized,suchastheMGM
lion, he--Buicksymbol,ortheTexacostar.
Masthead: Anewsletterelementthatcontainsthenewsletterspublicatlon..Jnformations di as; name,
address,publicationschedule, aodnames ot hosecontributi ngtotheproductionofth ewsJetter.
Anewsletterelementthatfi rstcapturesthereader' sevesandimmediatel
identifiesthenewsletter.Consistsoft henewsletter'stitleand' usuallylocatedonthefrontpage. Can
1 ludethecompanyLogo,auniquetypeface, oragraphjcimagetocreateorreinforcean
o[gjnizatian'sJdentitv
Newsletter: puoJi cationusedbybusinesses, non-profitoTganizationsorgroupstoprovide
businessand ersonnelupaates,informcli entsaboutproductreleasesandupgrades, reviewbusines
servicesandreviewt he activitiesancLsuccesses.
Panels: Thesecti<>ns separatedbyfol dsinabrochurepagelayout
Rara I olds: foldsinabrochur thatallIUD inthesamedi rectionanddividet hepublicationinto
p-anels.
F>asteboard: Theareaout sidetheedgeofthepage in thepublicationwindowthatcan beusedtostore
text0 raphics.Anythingstoredint hepasteboarddoesootappearwhenthepublicationis printed.
p artioo: Si . gdesignel ementsinrelat iontotheirrelativeimportanceandt oeachotherwithinthe
publication.
R istrationMarks: figuresplacedoutsidethepageboundariesonallcolorseparationoverlayst o
provi commonelementfur. properalignment.
StanCloff:Thespace betweenanimageandtext
Subheads/ Sectionheadings: Secondaryheadingsthatprovidethetransitionfromheadl inestoboefy
cem".Subheadsareusuallyboldedandsometimeskeyed inlargertypesize
Symmetrical Contains equalproportionorweighton theleftand right sidesand topand
bottomofthepage.
T'lPography: Theartofusingfontsandfontstylestoproduceprofessionallookingpublicatiol:ls.
Zeto A airofdottedintersectinglinesattheupperleftcornerofthedocumentwindowwhere
therulesinterse.c:; usedt oresetwherezeroaRRearsonaruler
FontHelps:
Font= Times, Arial ,Garamond
Style= bold, italic,round, narrow
Font+ Styl e= Fontfaceffypeface (examples: Arial narrow,Arial bold)
Arial narrow+Arial bold+Arial black= FontFamily(fontface/type face groupedtogether)
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