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Ceo Daunaobanhang
Ceo Daunaobanhang
b n h ng bn hng
Vai tr mi ca CEO
Chuyn nghip snh bc thnh cng
u no u
"Tht khng d dng cht no khi ta ngi m trn u li c mt chic vng min
Shakespeare
Chuyn nghip snh bc thnh cng
CEO ngi c trng trch nng n i vi s sng cn ca doanh nghip. Trong bi cnh cnh tranh khc lit ca thng trng hm nay,
o b
my bn hng!
Chuyn nghip snh bc thnh cng
Xu hng tp trung hot ng bn hng Vai tr ca CEO c xu hng tp trung ngy cng nhiu n hot ng bn hng Khng nh mt cuc cch mng chin lc trong suy ngh ca CEO, h chuyn trng tm truyn thng t nhn hiu, th phn,... sang bn hng
vai tr
Mt CEO ng ngha
hiu c mi kha cnh ca quy trnh bn hng, nhm m bo s chnh xc ca qu trnh thc thi chin lc
chuyn ho hiu qu vo
kt qu bn hng?
Chuyn nghip snh bc thnh cng
Lm th no ?
1. Trnh quan im h en v bn hng 2. Hiu c nhng hn ch ca cc h thng 3. Bit r bn iu kin tin quyt cho thnh cng ca mt chin dch thm nhp th trng 4. Theo ui mt c ch gn kt chin lc 5. m bo mt quy trnh tch hp
Chuyn nghip snh bc thnh cng
1. h en
Chuyn nghip snh bc thnh cng
Nhng g cc CEO cn ?
Mt quy trnh mi m bo s r rng, sng sa ca h en. C kh nng kt ni chc nng bn hng vi phn cn li ca cng ty v mt chin lc thng qua vic xy dng c mt ngn ng chung, quy trnh chung, qua chin lc pht trin kinh doanh tng th c thit lp, thc thi v gim st.
Chuyn nghip snh bc thnh cng
2.hn ch
ca h thng
Chuyn nghip snh bc thnh cng
Hiu c nhng hn ch ca h thng Thc trng: Nhng quy trnh bn hng thng: a ra cho b phn bn hng mt cch thc giao tip ni ti trong b phn nhng hon ton khng: kt ni chc nng bn hng vi cc hot ng khc ca cng ty
Chuyn nghip snh bc thnh cng
gim st v nh gi
kh nng gim st v nh gi hp l, m bo nh QL nhn nhn chnh xc hot ng ca cc phng ban v c nhn trong qu trnh hng ti cc mc tiu ra.
d on v iu chnh
Nng lc d on v iu chnh cc tr ngi c th xut hin gy nh hng tiu cc n qu trnh thc thi thnh cng chin lc kinh doanh.
4. Theo ui mt c ch gn kt chin lc
c ch gn kt chin lc
Cc cng ty s cn mt c ch t c th to ra nhng tp th gn kt; truyn ti v cng c cc thng ip; m bo mi ngi lm vic v cng mt mc tiu, v nh gi s tin trin kt qu theo hng mc tiu ra. Mi ngi trong t chc quan tm, lo lng ti vic xy dng v gn gi cc gi tr cho khch hng.
Chuyn nghip snh bc thnh cng
Quy trnh 4D
Pht hin (Discover); Chn on (Diagnose); Thit k (Design) v Gi i (Deliver)).
c im
Quy trnh 4D tng i n gin v t trng tm l khch hng, Mi b phn chc nng c th thm d th trng v m bo s nht qun trong mi n lc.
u vo ca s nng cp
Lm g thc y cc hot ng tip th ? b phn bn hng truyn ti nhng vn h pht hin ra khi tin hnh chn on khch hng, i ng dch v v tr gip khch hng lun thng bo cc vn h pht hin ra trong khi thc thi cc gii php gip khch hng.
Chuyn nghip snh bc thnh cng
theo ui mt chin lc thm nhp th trng thnh cng, cc CEO s khng th chp nhn h thng giao tip m nht v hi ht b ngoi t b phn bn hng...
D bo
Thc trng: b phn bn hng thng c xem l ni a ra cc d bo bn hng khng ng tin cy. Yu cu: Gii php xy dng, tm hiu mi lin kt gia nhng phng php d bo v kt qu chnh xc ca d bo. c mt h thng hiu qu hiu r v hon thin quy trnh
Chuyn nghip snh bc thnh cng
Hy bt u xy dng