Members

Tushar Chole Namita Pahade Sonam Tungenwar Akash Shewatkar Swapnil Dhoot Nikita Kelani Pandurang Waghmare Shriram Daud Martand Kausadikar Chandradeep Nayak

Central Theme A JOURNEY FROM CURIOSITY TO REALITY

The Fundamental
NEURO MARKETING

.Neuromarketing tells the marketer what the consumer reacts to.

VIRAL MARKETING

.Ultimate goal of marketers interested in creating successful viral marketing programs to create viral messages

TARGET GROUP? .WHOM?

Institutes
Colleges Women ( Working / Housewives) School Children (Catalyst)

STRATEGY TO ACHIEVE THE OBJECTIVES

4 Ps of Marketing Mix

Product: TATA Nano Twist Place: Sanya Motors, Aurangabad Promotion: Exhibition (25000/-) Price: As per company Information

 Improved Customer Relationship Management (CRM)

EXHIBITION VENUE

Sanya Motors

EXHIBITION DISPLAY
SPARE PARTS

BI - Section Nano Twist

Screen

Nano Twist Demo car

Exhibition Layout

PROMOTION STRATEGIES
APPROACH SCHOOL & COLLEGE

(III Concept)

Women (Working/ Housewives)

PROMOTION STRATEGIES
PRESS CONFERENCE

Lucky Draw Contest

 Mobile Application

Customer Satisfaction

 Be on Time

Solicitude Behavior

Increase Retail Sales

Improving customer relationship
Ladder of customer relationship
PARTNER

FRIEND

ACQUITTANCE
STRANGER

COST ANALYSIS
Sr. No. Particulars Amount

1 2 3 4

Decoration Conveyance Allowance Printing Material Miscellaneous

10000 2000 10000 3000

TIME TO EXICUTE THIS PLAN :

Between June to February = as per our target schools,

colleges, institutes this will be the appropriate time to execute the plan
At present we will not able to grab maximum crowd as

we want still we can give a best attempt

Activity List
Approaching Colleges, Institutes, Schools. Approaching Women's Social Groups (Sakhi Manch,

Madhurima, Saheli). Approaching Social Clubs (Rotract, Kalasagar). Welcoming visitors at the entrance of exhibition. Displaying Information about Spare Parts. Explaining the functions with the help of Bi- Section of the Car. Explaining financial schemes. Registering Test Drive Enquiries and providing On Spot Test Drives.

Reviews

Mr. Rajeev Randhava, Asst. Prof MGM Institute of Management.

Mrs. Datta, Director Gavaksha, MGM .