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    Lowdown: CMOs' Duties

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    prweekus
    A survey of 212 CMOs found that they are looking beyond traditional marketing duties to develop strategic, financial, and collaborative skills. Most CMOs believe technology knowledge is also important. CMOs' top goals are meeting revenue targets, acquiring new customers, and increasing brand awareness. Their relationships with other business leaders, especially the COO, head of sales, and head of product or R&D, are increasingly valuable to driving growth and achieving marketing objectives.

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    Lowdown: CMOs' Duties

    Uploaded by

    prweekus
    143 views1 page
    A survey of 212 CMOs found that they are looking beyond traditional marketing duties to develop strategic, financial, and collaborative skills. Most CMOs believe technology knowledge is also important. CMOs' top goals are meeting revenue targets, acquiring new customers, and increasing brand awareness. Their relationships with other business leaders, especially the COO, head of sales, and head of product or R&D, are increasingly valuable to driving growth and achieving marketing objectives.

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    CMOs' duties go well beyond marketing.

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    Lowdown: CMOs' duties

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    A survey of 212 CMOs found that they are looking beyond traditional marketing duties to develop strategic, financial, and collaborative skills. Most CMOs believe technology knowledge is also important. CMOs' top goals are meeting revenue targets, acquiring new customers, and increasing brand awareness. Their relationships with other business leaders, especially the COO, head of sales, and head of product or R&D, are increasingly valuable to driving growth and achieving marketing objectives.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    143 views1 page

    Lowdown: CMOs' Duties

    Uploaded by

    prweekus
    A survey of 212 CMOs found that they are looking beyond traditional marketing duties to develop strategic, financial, and collaborative skills. Most CMOs believe technology knowledge is also important. CMOs' top goals are meeting revenue targets, acquiring new customers, and increasing brand awareness. Their relationships with other business leaders, especially the COO, head of sales, and head of product or R&D, are increasingly valuable to driving growth and achieving marketing objectives.

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    of 1

    CMOs duties go well beyond marketing

    Forrester Research and executive recruitment consultancy Heidrick & Struggles found in jointly produced research that CMOs are looking beyond the marketing department to other business skills, including strategic, financial, and collaborative know-how. Marketing leaders also believe technology smarts are paramount.

    CMOs marketing goals are directly aligned to:

    They are also trying to drive growth. CMOs top marketing objectives are defined as:

    54%

    meet revenue targets

    63%

    acquiring new customers

    16%

    meet profit targets

    40%

    increasing brand awareness

    13%

    increase shareholder value

    33%

    launching new brands and products

    CMOs relationships with other business leaders are increasingly valuable:


    90% 75% 59% 59% 67% 54% 45% 54% 38% 27% 18%
    b-to-b COO b-to-c

    39%

    Overall b-to-b b-to-c Head of sales

    Overall b-to-b b-to-c Head of product or R&D

    Overall

    b-to-b CFO

    b-to-c

    Overall

    Source: Forrester Research and Heidrick & Struggles global survey of 212 CMOs in July 2013.

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