:

:
-

M221/08

2013.

 ( )
2010. . 2006.
,
. ,
,
. , ,
, ,
,
.
2009. (Antenna Group),
.1
20. 2010. .
, ,
.

( 1001 , , ),
( 18,
)
( , , , ,
.) (
). ,
.
- 2012.
. SHARE.
,
. 6,898,968 .
, 0 3 ,

http://en.wikipedia.org/wiki/Prva_Srpska_Televizija

.
2,433 .

Total Individuals
RTS 1

PINK

PRVA

B92

RTS 2
23.69%

Happy \ Happy K

AVALA

Dynamic other
23.69%

19.64%
16.18%
8.16%
3.59%

2.78%

2.27%

SHR %

16,18%, 1 (23,69%) (19,64%).
2,5%,
8% .

All 18 - 49
RTS 1

PRVA

PINK

B92

RTS 2

Happy \ Happy K

AVALA

Dynamic other
25.98%

20.90%

18.81%

16.54%
9.27%
3.12%

2.73%

2.66%

SHR %

 18 49,
2,
(16,54%), 1
.
92,
.
,
: , ,
, .

15 19 ,
4 9 , 60
:

Age groups
3.79% 4.46%

4.54%
4.77%

16.42%

Adults 20-24
5.53%

11.22%

6.46%

9.93%

7.78%
8.77%

Children 4-9

8.36%

7.97%

Children 10-14
Adults 15-19
Adults 25-29
Adults 30-34
Adults 40-44
Adults 35-39
Adults 60-64

18 49 3,094,522 .
1,030 .

 ,
, , ,
(19 49),
15-19.

Sex

39.34%
60.66%

Males
Females

,
,
, talk show .
,
.


,
, (16,73%),
(15,8%),
.

Education
Childeren 4-14

8.33%
14.88%

University and college

50.85%
25.94%

Elementary and no
education
High school

Location

40.37%
59.63%

Urban
Other location

, ,
.

2009

2010

2009

2010

3.51%

5.22%

8.52%

12.30%

3.81%

6.07%

9.13%

14.14%

4.04%

5.98%

9.60%

14.33%

49%

44%

59%

55%

48%

49%

Prihodi Publike, Sep-Dec 2009 vs 2010

prime time
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
Sep-Dec 2009

Sep-Dec 2010

Sep-Dec 2009

AMR %
Ispod proseka

SHR %
Proseni prihodi

Nadproseni

Audience Income Profile, Sep-Dec 2009 vs

2010 prime time
Ispod proseka

20%

Sep-Dec 2010

34%

Proseni prihodi

46%

Nadproseni

2009

2010

33.61%

34.00%

44.10%

46.00%

22.29%

20.00%

 3 2009 2010
%

10

- 2009

- 2010

6.22%

: 1001

11.12%

6.02%

10.43%

5.44%

8.16%

5.31%

7.61%

4.74%

7.26%

4.41%

7.02%

3.32%

5.39%

3.22%

5.20%

2.96%

4.74%

10

2.58%

4.59%

%
10
- 2009

- 2010

14.10%

: 1001

23.63%

12.24%

22.31%

11.72%

17.04%

12.17%

18.03%

9.92%

14.42%

8.99%

14.65%

7.91%

11.35%

8.65%

11.38%

6.49%

11.59%

10

5.73%

10.61%

2010. ,
1001 , 74 .
20 . 11,12%
(772 181) 23,63%,
.

 ,
, : ,
, ,
. 10 , 2010.
.

2010. x 2009.
. ,
,
.
,
, x.
,
.


()
http://www.mc.rs/upload/documents/istrazivanje/IREX-2009/KZS-IREX_TV-Juli2009.pdf

http://www.mc.rs/istrazivanje-gledanosti-tv-i-slusanosti-radio-stanica-u-srbiji2009.1755.html

http://www.prva.rs/

10