A DISSERTATION REPORT

A Study on Buying Behavior of Customer

in Big Bazaar in
SUBMITTED TO: Prof. P.K. AGARWAL D#re$tor

eerut!

SUBMITTED BY: Ranjeet Kumar B ar!a"a P.G.D.M% I& Sem Ro'' (o)M*+*,,

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE POST GRADUATE DIPLOMA IN MANAGEMENT

IIMT PROFESSIONAL COLLEGE, MAWANA ROAD, GANGA NAGAR, MEERUT, UTTAR PRADESH, INDIA

DECLARATION

I Ranjeet Kumar Bhargava, a student of PGDM IV Semester of IIMT PROFESSIONAL College, Meerut ere!" de#lare t at t e resear# $ro%e#t re$ort t&tled A Study on Buying Behaviour of Customer in Big Bazaar &s m" or&g&nal 'or( and t e same as not !een su!m&tted for t e a'ard of an" ot er d&$loma or degree)

Pla#e* Meerut
Ranjeet Kumar Bhargava

Date*

Acknow edgement
A /roje$t #0 ne"er t e 0o'e /ro1u$t of a /er0on 2 o0e name a0 a//eare1 on t e $o"er. E"en t e 3e0t effort ma4 not /ro"e 0u$$e00fu' 2#t out /ro/er !u#1an$e. 5or a !oo1 /roje$t one nee10 /ro/er t#me% ener!4% effort0% /at#en$e% an1 6no2'e1!e. But 2#t out an4 !u#1an$e #t rema#n0 un0u$$e00fu'. I a"e 1one t #0 /roje$t 2#t t e 3e0t of m4 a3#'#t4 an1 o/e t at #t 2#'' 0er"e #t0 /ur/o0e. To be or not to be is not anything which matters, how to be thankful is what really matters

It 2a0 rea''4 a !reat 'earn#n! e7/er#en$e an1 I am rea''4 t an6fu' to m4 fa$u't#e0% 2 o not on'4 e'/e1 me #n t e 0u$$e00fu' $om/'et#on of t #0 re/ort 3ut a'0o 0/rea1 #0 /re$#ou0 an1 "a'ua3'e t#me #n e7/an1#n! m4 6no2'e1!e 3a0e.

I 2#0 to a$6no2'e1!e m4 !rat#tu1e to2ar10 IIMT Mana!ement 8o''e!e% m4 fr#en10 an1 a'' t o0e /er0on0 2 o are re0/on0#3'e for t e 0u$$e00fu' $om/'et#on of t #0 /roje$t.

Executive Summary
As #ustomers taste and $referen#es are # ang&ng, t e mar(et s#enar&o &s also # ang&ng from t&me to t&me) Toda"+s mar(et s#enar&o &s ,er" d&fferent from t at of t e mar(et s#enar&o !efore -../) T ere a,e !een man" fa#tors res$ons&!le for t e # ang&ng mar(et s#enar&o) It &s t e #ustomers # ang&ng tastes and $referen#e, ' &# $eo$le as !oug t &n a # ange &n t e mar(et) In#ome le,el of t e a,e #om$letel" &s as !een a s &ft &n t e mar(et as # anged0 l&fe st"les and so#&al #lass of $eo$le

# anged no' t an t at of olden da"s) T ere

demand &n toda"+s 'orld) Te# nolog" &s one of t e ma%or fa#tors, ' &#

res$ons&!le for t &s $arad&gm s &ft &n t e mar(et) Toda"+s generat&on $eo$le are no more de$endent on at mar(et and far off de$artmental stores) Toda" 'e #an see a ne' era &n mar(et '&t t e o$en&ng u$ of man" de$artmental stores, "$ermar(et, s o$$er+s sto$, malls, !randed reta&l outlets and s$e#&alt" stores) In toda"+s 'orld s o$$&ng &s not an" more t&resome 'or( rat er &t+s a $leasant out&ng $ enomenon no') T e stud" &s !ased on a sur,e" done on #ustomers of a "$ermar(et named !&g !a1aar) 2&g !a1aar &s a ne' t"$e of mar(et, ' &# #ame &n to e3&sten#e &n Ind&a s&n#e -..4) It &s a t"$e of mar(et ' ere ,ar&ous (&nds of $rodu#ts are a,a&la!le under one roof) M" stud" &s on determ&n&ng t e #ustomer+s demand for !&g !a1aar and t e sat&sfa#t&on le,el of #ustomers &n !&g !a1aar) T e stud" '&ll f&nd out t e #urrent status of !&g !a1aar and determ&ne ' ere &t stands &n t e #urrent mar(et) T &s mar(et f&eld sur,e" '&ll el$ us &n (no'&ng t e $resent #ustomers tastes and $referen#es) It '&ll el$ &n est&mat&ng t e #ustomer+s future needs and 'ants)

LIST OF CONTENTS

S.No.
1. . ". $. &. '. #. 8. %. 1!. 11. 1 .

Name of Contents
I(TRODU8TIO( 8OMPA(Y PRO5ILE RESEAR8: OB;E8TI&E RESEAR8: MET:ODOLOGY LIMITATIO(S A(ALYSES A(D I(TERPRETATIO( SWOT A(ALYSIS SUGGESTIO(S 8O(8LUSIO(S <UESTIO((AIRE BIBLIOGRAP:Y A((E=URE

Page NO.
8 ! "# "% $" $& #% 8 8& 88 %' %%

>

Intro1u$t#on

!ntroduction A"out the Com#any

Panta'oon Reta#' In1#a Lt1 ?PRIL@ a0 emer!e1 a0 t e 'ea1#n! reta#'er #n In1#a 2#t #t0 $ a#n of Panta'oon% B#! BaAaar an1 5oo1 BaAaar 0tore0. W#t t e r#! t m#7 of mana!ement $a/a3#'#t#e0% #! !ro2t /ro1u$t /rof#'e% 2e'')1e"e'o/e1 0trate!4 an1 e7ten0#"e IT an1 'o!#0t#$0 $a/a3#'#t#e0% PRIL a0 en0ure1 ra/#1 !ro2t . More #m/ortant'4% 2 #'e mo0t or!an#Ae1 reta#'er0 are 0tru!!'#n! to 3e #n 3'a$6% PRIL a0 1emon0trate1 a $on0#0tent tra$6 re$or1 of /rof#ta3'e !ro2t .

COMPAN( RESEARCH

PRIL a0 $ a'6e1 out an a!!re00#"e e7/an0#on /'an to #n$rea0e #t0 reta#' 0/a$e to o"er 1%+,*%*** 0B.ft. o"er t e ne7t t2o 4ear0. S/a$e for a11#t#ona' , Panta'oonC0% 11B#! BaAaar0 an1 - 5oo1 BaAaarC0 a0 a'rea14 3een f#na'#Ae1% an1 t e0e 2ou'1 3e O/erat#ona' o"er t e ne7t t2o 4ear0. PRIL a#m0 to 0et u/ o"er .* 5oo1 BaAaarC0 an1 #0 0$out#n! for a//ro/r#ate 'o$at#on0 for t e 0ame. After /o/u'ar#A#n! t e $on$e/t of 4/ermar6et #n In1#a% PRIL #0 no2 a'0o 0ett#n! u/ a ne2 format 0 o//#n! ma'' #n t e $ountr4 un1er t e name D8entra'C. T e format 2ou'1 3e on t e '#ne0 of a Se'fr#1 e0 #n Lon1on or a 8entra' Ma'' #n Ban!6o6. T2o ma''0 of 1**%*** an1 -,*%*** 0B.ft. are 3e#n! 0et u/ #n Ban!a'ore an1 :41era3a1 re0/e$t#"e'4

Diversity of product range will ensure profitable volume growth

To a$ #e"e 3etter return on reta#' 0/a$e% PRIL u0e0 $erta#n /ro1u$t $ate!or#e0 a0 mar!#n mana!er0 an1 $erta#n /ro1u$t $ate!or#e0 to !enerate traff#$. T e foo1 an1 !ro$er#e0 3u0#ne00 2#'' a$t a0 6e4 "o'ume !ro2t 1r#"er 2 #'e #! 0 are of a//are' ?2 #$ a$$ount for o"er E*F 0a'e0 #n Panta'oon Store0 an1 ,*F #n B#! BaAaar@ 2#'' ena3'e PRIL to ma#nta#n #! mar!#n0. T e mana!ement a0 1emon0trate1 #t0 a3#'#t4 to #m/ro"e 0to$6 turno"er0 #n 3ot t e format0 0u$$e00fu''4% 2 #$ #m/ro"ement. a0 ena3'e1 0#!n#f#$ant mar!#n

F)**+ ,nteg-ate. /a*)e 01a,n an. o2n *a3e*s g,/e 0om4et,t,/e e.ge
PRIL a0 a $om/'ete'4 #nte!rate1 "a'ue $ a#n #n a//are'0 from fa3r#$ manufa$tur#n! to a//are' manufa$tur#n!% 3ran1#n!% 1#0tr#3ut#on to reta#'#n!. T e $om/an4 $ontro'0 t e tota' "a'ue $ a#n from 4arn to a//are' reta#'#n! an1 !#"e0 a $om/et#t#"e e1!e #n term0 of 0/ee1 of 1e'#"er4G 'o2er #n"entor4 $arr4#n! $o0t0 an1 3etter rea'#Aat#on0. A'0o% 'ar!e /art of PRILC0 a//are' re"enue0 $ome0 from o2n /r#"ate 'a3e'0. PRIL a0 1e"e'o/e1 0#!n#f#$ant $om/eten$#e0 #n a//are' 3ran1#n! o"er a /er#o1 of t#me an1 a0 1e"e'o/e1 o2n 'a3e'0 ?;o n M#''er% S r#0 t#% Bare% Anna3e''e% A5L@ #n a'' t e a//are' /ro1u$t $ate!or#e0. Wor'12#1e% /r#"ate 'a3e'0 !#"e #! er mar!#n to reta#'er0 t an t e nat#ona' 3ran10.

A'0o !ro2t of /r#"ate 'a3e'0 #0 fa0ter a0 reta#'er $ontro'0 0 e'f 0/a$e an1 "#0#3#'#t4. Ot er #n#t#at#"e0 0u$ a0 fa0ter turno"er of 0to$60 34 #ntro1u$#n! > 0ea0on0 #n a 4ear ?a!a#n0t ear'#er@ a0 e'/e1 #n 3r#n!#n! 1o2n #n"entor4 'e"e'0 an1 at t e 0ame t#me /ro"#1#n! 2#1er $ o#$e to $u0tomer an1 #m/ro"#n! freBuen$4 of $u0tomer "#0#t0.

H,g1 s0a*a3,*,t+ of 3)s,ness mo.e* 5 m)*t,4*,e- effe0t 2,** set ,n

S#Ae an1 0$a'e 1r#"e e$onom#e0 on /ro$urement an1 'o2er 'o!#0t#$0 $o0t0% 2 #$ ena3'e0 a reta#'er to 1e'#"er 3etter "a'ue to $u0tomer0. T e 4/er)mar6et format a0 mu$ #! er

0$a'a3#'#t4 a0 $om/are1 to t e /ure a//are')reta#'#n! format. A'0o% t e /otent#a' to e7/an1 an1 0$a'e #0 "#rtua''4 un'#m#te1 #n t e foo1 I !ro$er4 0e!ment% 2 ere eff#$#en$#e0 #m/ro"e 1ramat#$a''4 2#t 0$a'e a0 t e mu't#/'#er effe$t 0et0 #n. 5oo1 $on0t#tute0 t e 'ar!e0t e7/en1#ture #tem ?e0t#mate1 at o"er 9*F@ of an a"era!e In1#anC0 mont '4 /er0ona' e7/en1#ture. :o2e"er% t e 0 are of mo1ern reta#' format0 #n t e R0>+**3n 5oo1 I Gro$er4 mar6et #0 a m#nu0$u'e *..F% re"ea'#n! t e #! !ro2t /otent#a' #n t e 0e!ment.

Ne2 4-o.)0t 0atego-,es an. ,nno/at,/e t,e6)4s to a,. g-o2t1

PRIL offer0 'ar!e num3er of /ro1u$t0 to t e $u0tomer to !#"e t em 3etter $ o#$e for 0e'e$t#on. D#fferent /ro1u$t $ate!or#e0 a"e 1#fferent 1e/t an1 2#1t #n mer$ an1#0e offer#n!. Be0#1e0% PRIL a0 t#e1 u/ 2#t S o/)#n)S o/ /artner0 #n #t0 B#! BaAaar 0tore0. Some /ro1u$t $ate!or#e0 2 ere t e $om/an4 1oe0 not a"e $ore $om/eten$4 or 1oe0 not 2ant to #n"e0t% 3ut 2ou'1 attra$t $u0tomer0 are $atere1 t rou! t e0e /artner0. E"entua''4% #n t e 'on! run% t e 8om/an4 ma4 mana!e 0ome of t e0e /ro1u$t $ate!or#e0 on #t0 o2n a0 "o'ume0 !ro2 an1 #t 1e"e'o/0 $om/eten$#e0 #n t e0e 3u0#ne00e0. S o/)#n)S o/ /artner0 t4/#$a''4 /a4 a f#7e1 renta' for t e#r 0/a$e an1 0 are a /art of t e#r /rof#t0. B4 e7/an1#n! t e ran!e of /ro1u$t offer#n!0 an1 reta#' format0% PRIL to1a4 a0 3een a3'e to tar!et a mu$ 'ar!er 0 are of t e $on0umerC0 3a06et ?a3out +*F a0 a!a#n0t 'e00 t an EF #n 1HH,@.

1*

PRIL 2#'' 3e a11#n! ne2 /ro1u$t $ate!or#e0 to #t0 3u0#ne00 #n 3ot Panta'oon0 a0 2e'' a0 B#! BaAaar 0tore0. Go'1% In"e0tment /ro1u$t0% W #te !oo10 an1 A//'#an$e0% 5oot2ear 2#'' 3e t e ne2 /ro1u$t $ate!or#e0 t at 2#'' 3e a11e1. T e0e /ro1u$t $ate!or#e0 2#'' e'/ #n #m/ro"#n! Wa'6 InC0 #nto #t0 0tore0 an1 !enerate a11#t#ona' 3u0#ne00 from t e e7#0t#n! $ate!or#e0 too.

Com4et,t,on f-om g*o3a* 4*a+e-s 2o)*. 4ose a ma7o- t1-eat

Mo0t !'o3a' reta#'#n! major0 a"e 3een 6een on enter#n! #nto t e u!e unta//e1 In1#an mar6et. :o2e"er /o'#$4 re0tr#$t0 D#re$t 5ore#!n In"e0tment #n t e 0e$tor. T ere #0 a #! '#6e'# oo1 of t e Go"ernment '#ft#n! re0tr#$t#on on 5DI #nto t e reta#' 0e$tor #n t e near future. Entr4 of t e0e fore#!n !#ant0 ) 2#t 0#!n#f#$ant e7/er#en$e an1 06#''0 #n reta#' mana!ement 2ou'1 #n$rea0e $om/et#t#on for PRIL. :o2e"er% 2e 3e'#e"e t at !#"en t e 2#1e'4 1#0/er0e1 an1 etero!eneou0 nature of In1#an mar6et0% a fore#!n entrant 2ou'1 f#n1 #t e7treme'4 1#ff#$u't to e0ta3'#0 a nat#ona' /re0en$e. Panta'oon 2#t #t0 ear'4 Mo"er a1"anta!e an1 un1er0tan1#n! of 'o$a' mar6et0 #0 2e'' entren$ e1 to reta#n #! $u0tomer 0 are. Panta'oon Reta#' ?In1#a@ L#m#te1 ?PRIL@ 2a0 #n$or/orate1 on O$to3er 1-% 1HE+ a0 ManA Wear Pr#"ate L#m#te1 un1er t e 0te2ar10 #/ of Mr. K#0 ore B#4an#. It 2a0 $on"erte1 #nto a /u3'#$ '#m#te1 $om/an4 #n Se/tem3er% 1HH1. T e $om/an4 0o'1 3ran1e1 !arment0 un1er Panta'oon% Bare an1 ;o n M#''er 3ran10. PRIL 0et u/ #t0 f#r0t men02ear Panta'oon S o//e out'et #n 1HH.. T e $om/an4C0 name 2a0 $ an!e1 to Panta'oon Reta#' ?In1#a@ L#m#te1 #n 1HHH% 2 en #t ma1e a fu'')f'e1!e1 entr4 #nto t e reta#' 0e!ment t rou! t e Panta'oon0 5am#'4 Store.

11

$anta oon Retai %!ndia& 'td( A Com$an" Sna$s

ot

Business Description: Panta'oon Reta#' ?In1#a@ Lt1. T e 8om/an4J0 /r#n$#/a' a$t#"#t4 #0 to o/erate $ a#n reta#'0 0tore0 #n name0 of B#! BaAaar% 5oo1 BaAaar% 8entra' an1 Panta'oon0. T e B#! BaAaar #0 t e 1#0$ount 0tore 2 #$ offer0 a 2#1e ran!e of /ro1u$t0 un1er one roof. T e /ro1u$t0 #n$'u1e a//are'0 an1 non)a//are'0 0u$ a0 uten0#'0% 0/ort0 !oo10 an1 foot2ear. T e 8om/an4 a'0o a0 #t0 /re0en$e #nto !o'1 reta#'#n! 34 'aun$ #n! Go'1 BaAaar. T e 8om/an4J0 5oo1 BaAaar /ro"#1e0 a ran!e of foo1 an1 !ro$er4 /ro1u$t0 ran!#n! from fre0 fru#t0 an1 "e!eta3'e0% 0ta/'e0% 5M8G /ro1u$t0 an1 rea14)to)$oo6 /ro1u$t0. T e 8entra' offer0 a $ a#n of 0tore0 #n$'u1#n! 3oo60 an1 mu0#$ 0tore0% !'o3a' 3ran10 #n fa0 #on% 0/ort0 an1 '#fe0t4'e a$$e00or#e0% !ro$er4 0tore an1 re0taurant0. T e Panta'oon reta#' 0tore0 fo$u0 'ar!e'4 a//are'0 an1 a$$e00or#e0.

A3o)t Panta*oon Reta,* 8In.,a9 Lt.

Panta'oon Reta#' ?In1#a@ L#m#te1 #0 a 'ea1#n! reta#'er 2#t a turno"er of R0. 1*EE $rore0 for t e f#nan$#a' 4ear en1#n! ;une -**E. T e $om/an4 #0 ea1Buartere1 #n Mum3a# an1 a0 a /re0en$e #n L#fe0t4'e Reta#'#n! t rou! 1E Panta'oon0 Store0% . 8entra' Ma''0 #n Ban!a'ore% :41era3a1 an1 Pune. In &a'ue Reta#'#n! #t #0 /re0ent t rou! -, B#! BaAaar 4/ermar6et0% .E 5oo1 BaAaar0 an1 - 5a0 #on Stat#on0. PRIL a0 a nat#ona' /re0en$e 2#t -.> m#''#on 0Buare feet of reta#' 0/a$e a$ro00 -, $#t#e0.

1-

Panta'oon: 5a0 #on 34 Panta'oon

Panta'oon #0 t e $om/an4J0 1e/artmenta' 0tore an1 /art of '#fe 0t4'e reta#' format. In fa$t% PRIL too6 #t0 "er4 #n#t#a' 0te/0 #n t e reta#' journe4 34 0ett#n! u/ t e f#r0t Panta'oon 0tore #n Ko'6ata #n 1HH+. In a 0 ort t#me Panta'oon a0 3een a3'e to $ar"e a 0/e$#a' /'a$e for #t 0e'f #n t e eart0 an1 m#n10 of t e a0/#rat#ona' In1#an $u0tomer0. T e $om/an4 a0 1e/t of offer#n! for 3ot men an1 2omen at affor1a3'e /r#$e0. A 0tr#6#n! $ ara$ter#0t#$ of Panta'oon a0 3een t e 0tren!t of #t0 /r#"ate 'a3e' /ro!ramme. ;o n M#''er% Aj#'e. S$ott0"#'e% Lom3ar1% Anna3e''e are 0ome of t e 0u$$e00fu' 3ran10 $reate1 34 t e $om/an4. W#t 1. 0tore0 a$ro00 t e $ountr4 an1 an e"er)#n$rea0#n! 0ta3'e of /r#"ate 3ran10% Panta'oon ) #n t e $om#n! 4ear0 #0 /o#0e1 to 3e$ome a 'ea1#n! fa0 #on tren10etter.

:,g :a;aa-< Is se sasta a)- a01a =a1,n na1,n

B#! 3aAaar #0 t e $om/an4C0 fora4 #nto t e 2or'1 of 4/ermar6et 1#0$ount 0tore0% t e f#r0t of #t0 6#n1 #n In1#a. Pr#$e an1 t e 2#1e arra4 of /ro1u$t0 are t e USPC0 #n B#! BaAaar. 8'o0e to t2o 'a6 /ro1u$t0 are a"a#'a3'e un1er one roof at /r#$e0 'o2er 34 - to >* /er $ent o"er t e $orre0/on1#n! mar6et /r#$e0. T e #! Bua'#t4 of 0er"#$e% !oo1 am3#en$e% #m/'#$#t !uarantee0 an1 $ont#nuou0 1#0$ount /ro!ramme0 a"e e'/e1 #n $ an!#n! t e fa$e of t e In1#an reta#'#n! #n1u0tr4. A 'ea1#n! fore#!n 3ro6#n! ou0e $om/are1 t e ru0 at B#! BaAaar to t at of a 'o$a' 0u3ur3an tra#n.

1.

Foo. :a;aa- 5 >1o*esa*e 4-,0es

5oo1 BaAaarC0 $ore $on$e/t #0 to $reate a 3'en1 of a t4/#$a' In1#an BaAaar an1 Internat#ona' 0u/ermar6et atmo0/ ere 2#t t e o3je$t#"e of !#"#n! t e $u0tomer a'' t e a1"anta!e0 of <ua'#t4% Ran!e an1 Pr#$e a00o$#ate1 2#t 'ar!e format 0tore0 an1 a'0o t e $omfort to See% Tou$ an1 5ee' t e /ro1u$t0. T e $om/an4 a0 re$ent'4 'aun$ e1 an a!!re00#"e /r#"ate 'a3e' /ro!ramme 2#t #t0 o2n 3ran10 of tea% 0a't% 0/#$e0% /u'0e0% jam0% 6et$ u/0 et$. W#t un3eata3'e /r#$e0 an1 "a0t "ar#et4 ?t ere are ,- "ar#et#e0 of r#$e on 0a'e@% 5oo1 BaAaar a0 /ro"e1 to 3e a #t 2#t $u0tomer0 a'' o"er t e $ountr4.

:,g :a;aaB#! BaAaar #0 a $ a#n of 0 o//#n! ma''0 #n In1#a% o2ne1 34 t e Panta'oon Grou/ an1 2 #$ 2or6 on Wa')Mart t4/e e$onom#e0 of 0$a'e. T e4 a"e a1 $on0#1era3'e 0u$$e00 #n man4 In1#an $#t#e0 an1 0ma'' to2n0. B#! BaAaar /ro"#1e0 Bua'#t4 #tem0 3ut at an affor1a3'e /r#$e. It #0 a "er4 #nno"at#"e #1ea an1 t #0 4/ermar6et a0 a'mo0t an4t #n! un1er one roofK.A//are'% 5oot2ear% To40% :ou0e o'1 A//'#an$e0 an1 more. T e am3#en$e an1 $u0tomer $are a110 on to t e 0 o//#n! e7/er#en$e. Is Se Sasta Aur Accha Kahin Nahin ! What's in store for you at Big Bazaar? 1%+*%*** /ro1u$t0 at >) >* F 1#0$ount. At B#! BaAaar% 4ou 2#'' !et: A 2#1e ran!e of /ro1u$t0 at > L >* F 'o2er t an t e $orre0/on1#n! mar6et /r#$e% $ou/'e1 2#t an #nternat#ona' 0 o//#n! e7/er#en$e.

1,

Products a ai!a"!e in Big "azaar

A//are' an1 A$$e00or#e0 for Men% Women an1 8 #'1ren. Ba34 A$$e00or#e0. To40 Lu!!a!e 8o0met#$0 8ro$6er4 :ome Te7t#'e0 L#nen0 :ome (ee10 Saree0 Dre00 Mater#a'0 Su#t#n! I S #rt#n! :ou0e o'1 A//'#an$e0 Stat#oner4 E'e$tr#$a' A$$e00or#e0 E'e$tron#$0 5oot2ear :ou0e o'1 P'a0t#$0 Uten0#'0 I Ut#'#t#e0 :ar12are :ome De$or

#ood Bazaar$s $ore $on$e/t #0 to $reate a 3'en1 of a t4/#$a' In1#an BaAaar an1 Internat#ona' 0u/ermar6et atmo0/ ere 2#t t e o3je$t#"e of !#"#n! t e $u0tomer a'' t e a1"anta!e0 of <ua'#t4% Ran!e an1 Pr#$e a00o$#ate1 2#t 'ar!e format 0tore0 an1 a'0o t e $omfort to See% Tou$ an1 5ee' t e /ro1u$t0.

19

'#%%D BA&AA'' a 1#"#0#on of Panta'oon Reta#' In1#a Lt1 #0 a $ a#n of 'ar!e 0u/ermar6et0 2#t a 1#fferen$e. It 2a0 f'a!!e1 off #n A/r#'J*-. W#t 0tore 0#Ae0 ran!#n! from E%*** 0B ft to 19%*** 0B. ft. #n Mum3a# ?t2o 0tore0@% Ko'6ata% Ban!a'ore I :41era3a1% #t #0 o/en#n! more 0tore0 at Gur!aon ?De' #@% (e2 Bom3a4 I (a!/ur. It $urrent'4 $ater0 to o"er 1.- m#''#on $u0tomer0 e"er4 1a4 a$ro00 , out'et0 #n In1#a an1 #0 0oon 0et to e7/an1 an1 1ou3'e t #0 f#!ure a$ro00 1- out'et0 a'' o"er t e $ountr4 34 ;une -**H. 5oo1 BaAaar offer0 t e In1#an $on0umer t e 3e0t of We0tern an1 In1#an "a'ue0. T e 2e0tern "a'ue0 of $on"en#en$e% $'ean'#ne00 an1 4!#ene are offere1 t rou! /re /a$6e1 $ommo1#t#e0 an1 t e In1#an "a'ue0 of MSee) Tou$ ) 5ee'M are offere1 t rou! t e NMan1#O atmo0/ ere $reate1 34 1#0/'a4#n! 0ta/'e0 out #n t e o/en% a'' at "er4 e$onom#$a' an1 affor1a3'e /r#$e0 2#t out an4 $om/rom#0e on Bua'#t4. T #0 0at#0f#e0 t e In1#an $on0umer an1 $omfort0 er 3efore ma6#n! er f#na' 3u4#n! 1e$#0#on. At ot er 0u/er mar6et0% t e $on0umer #0 1e/r#"e1 of t #0 fa$tor. Tru'4 t e In1#an $on0umer no2 a!ree0 2#t 5oo1 BaAaar: (A" )har *ha!aana +itna Aasaan,. T #0 /o0#t#on#n! /'atform of 5oo1 BaAaar #0 e"#1ent from t e #! er 1#0$ount0 an1 t e 2 o'e0a'e /r#$e)/o#nt0 2 #$ #0 3e'o2 MRP.

5oo1 BaAaar re/re0ent0 t e $om/an4C0 entr4 #nto foo1 reta#' an1 #0 tar!ete1 a$ro00 a'' $'a00e0 of /o/u'at#on. 5oo1 BaAaar re/'#$ate0 a 'o$a' Dman1#C% to /ro"#1e t e mu$ #m/ortant Dtou$ I fee'C fa$tor 2 #$ In1#an ou0e2#"e0 are u0e1 to #n t e 'o$a' 3aAaar. 5oo1 BaAaar a0 o"er 9*%*** 0to$6 6ee/#n! un#t0 2 #$ $o"er !ro$er4% 5M8G /ro1u$t0% m#'6 /ro1u$t0% ju#$e0% tea% 0u!ar% /u'0e0% ma0a'a0% r#$e 2 eat et$% 3e0#1e0

1>

fru#t0 an1 "e!eta3'e0. A'' /ro1u$t0 are 0o'1 3e'o2 MRP an1 1#0$ount0 ran!e 3et2een -F to -*F. 5ru#t0 an1 "e!eta3'e0 are 0o'1 at /r#$e0 $om/ara3'e to 2 o'e0a'e /r#$e0

1+

Introduction to Su"-ect

1E

'etai!ing
T e In1#an $on0umer $ou'1 2e'' 3e $ro2ne1 K#n! 2#t a'' e$onom#$ #n1#$ator0 #n t e r#! t /'a$e. <ueu#n! u/ for t e $oronat#on $eremon4 are a mu't#tu1e of !'o3a' $om/an#e0 t at are 'oo6#n! at In1#a a0 t e ne7t $on0umer mar6et /o2er ou0e. An1 #t 0eem0 to 3e t e reta#' 0e$tor t at 2#'' !#"e t e 1e0# $on0umer ro4a' 0tatu0.

In t #0 0tu14 I 2#'' tr4 to f#n1 out t e /re0ent 0$enar#o of reta#' mar6et #n In1#a. T #0 /roje$t 2#'' !#"e fo$u0 on t e !'o3a' 0$ene to reta#' #n1u0tr4 an1 2 at 2#'' 1r#"e t e !ro2t of #n1u0tr4 #n t e future.

Reta#'#n! #0 t e f#na' 0te/ #n t e 1#0tr#3ut#on of mer$ an1#0e% t e 'a0t '#n6 #n 0u//'4 $ a#n L $onne$t#n! t e 3u'6 /ro$e1ure0 of $ommo1#t#e0 to t e f#na' $on0umer0.

Reta#'#n! #n In1#a #0 t orou! '4 unor!an#0e1. T ere #0 no 0u//'4 $ a#n mana!ement /er0/e$t#"e. A$$or1#n! to a 0ur"e4 34 AT Kearne4% an o"er2 e'm#n! /ro/ort#on of t e R0. ,**%*** $rore reta#' mar6et #0 U(ORGA(ISED. In fa$t% on'4 a R0. -*%*** $rore 0e!ment of t e mar6et #0 or!an#0e1.

1H

5rom a 0#Ae of on'4 R0.-*%*** $rore% t e ORGA(ISED reta#' #n1u0tr4 2#'' !ro2 to R0. 1>*%*** $rore 34 -**E. T e TOTAL reta#' mar6et% o2e"er% a0 #n1#$ate1 a3o"e 2#'' !ro2 -* /er $ent annua''4 from R0. ,**%*** $rore #n -*** to R0. E**%*** $rore 34 -**E.

A 0tu14 34 M$K#n0e4 /o#nt0 out t at In1#aJ0 mar6et for $on0umer !oo10 $ou'1 rea$ a 2 o//#n! P,** 3#''#on 34 -*1* ) ma6#n! #t one of t e f#"e 'ar!e0t #n t e 2or'1. 5urt er% KPMG #n a re$ent re/ort t#t'e1 Q8on0umer Mar6et0 #n In1#a ) t e ne7t 3#! t #n!RJ a0 0a#1: MIn1#a re/re0ent0 an e$onom#$ o//ortun#t4 on a ma00#"e 0$a'e% 3ot a0 a !'o3a' 3a0e an1 a 1ome0t#$ mar6et.M T e re/ort% o2e"er% f#n10 t at t e ne7t 'ea/ #n t e !ro2t of t e $on0umer mar6et 2#'' 3e 0/ear ea1e1 34 t e $ an!#n! 14nam#$0 of t e reta#' 0e$tor. M8om/an#e0 e7/e$t t at t e ne7t $4$'e of $ an!e #n In1#an $on0umer mar6et0 2#'' 3e t e arr#"a' of fore#!n /'a4er0 #n $on0umer reta#'#n!. A't ou! 5DI rema#n0 #! '4 re0tr#$te1 #n reta#'#n!% mo0t $om/an#e0 3e'#e"e t at 2#'' not 3e for 'on!%M 0a40 Dee/an6ar San2a'6a% E7e$ut#"e D#re$tor an1 :ea1 ) 8on0umer Mar6et0% KPMG In1#a.5DI #n reta#' a0 on$e a!a#n 3e!un to a//ear #mm#nent fo''o2#n! Pr#me M#n#0ter Manmo an S#n! J0 re$ent #nter"#e2 to M$K#n0e4% #n 2 #$ e e7/re00e1 $onf#1en$e t at e 2ou'1 3e a3'e to !et t e

Left /art#e0 on 3oar1 on t e matter. KPMG #0 #n fa$t !o#n! a ea1 2#t #t0 /'an0 to $on1u$t a 0er#e0 of f#"e roa10 o20 #n t e US an1 a fe2 $ountr#e0 #n Euro/e to o'1 1#0$u00#on0 a3out t e o//ortun#t#e0 #n In1#aJ0 $on0umer mar6et0% e0/e$#a''4 #n reta#'. An1 t e num3er0 1o 'en1 $re1en$e to t e ent u0#a0m.T e E$onom#0t Inte''#!en$e Un#t ?EIU@ $ountr4 3r#ef#n! on In1#a% -**E% e0t#mate0 t e reta#' mar6et #n In1#a 2#'' !ro2 from P.H, 3#''#on #n -**E to P>HE.H 3#''#on #n -*11. In fa$t% KPMG f#n10 t at t e or!an#0e1 reta#'

-*

0e$tor #n In1#a #0 e7/e$te1 to !ro2 at a #! er rate t an GDP !ro2t #n t e ne7t f#"e 4ear0% 1r#"en 34 $ an!#n! '#fe0t4'e0% 0tron! #n$ome !ro2t an1 fa"oura3'e 1emo!ra/ #$ /attern0. A$$or1#n! to EIU% In1#a $urrent'4 a0 more t an f#"e m#''#on reta#'0 out'et0% out of 2 #$ H> /er $ent are 0ma''er t an 9** 0B. ft. But t #0 0$enar#o #0 $ an!#n! fa0t. .

Emerging trends in organized retailing

O"er t e 'a0t f#"e 4ear0% a num3er of 'ar!e 3u0#ne00 !rou/0 0u$ a0 TataC0% RPG% Ra ejaC0 an1 P#rama'C0 a0 0et u/ 0tore0Sma''0 an1 3u#'t 3u0#ne00e0 2#t #n reta#'. T e0em #n$'u1e t e R01.H3n 5oo1 Wor'1 ) a 'ea1#n! 0u/ermar6et $ a#n 0et u/ 34 RPGG t e Ra ejaC0 R01.E3n S o//erC0 Sto/ ) a mu't#)3ran1 1e/artmenta' out'et an1 t e 8ro00roa10 Ma'' 0et u/ 34 t e P#rama'C0. W #'e man4 of t e0e #n#t#at#"e0 2ere #n#t#a''4 1r#"en 34 t e nee1 to u0e e7#0t#n! rea' e0tate% t e4 are 3e!#nn#n! to a00ume t e $ontour0 of a 0er#ou0 3u0#ne00 to1a4. 5ue' reta#'er0% nota3'4 BP8L an1 :P8L are a'0o e7/an1#n! t e#r /re0en$e from fue' reta#' to !ro$er4 an1 $on"en#en$e 0tore0. Su#ta3#'#t4 of 'o$at#on% o/t#ma' ut#'#Aat#on of rea' e0tate% 1#"er0#f4#n! 3u0#ne00 to re1u$e re'#an$e on t e $ommo1#t4 nature of fue' reta#' 3u0#ne00 an1 #m/ro"e mar!#n0 are t e 6e4 fa$tor0 t at a0 'ea1 fue' major0 to enter #nto t e reta#'#n!. A'0o% e7#0t#n! fam#'4 o2ne1 3u0#ne00e0 are e7/an1#n! t e#r 3u0#ne00e0. T e more 0u$$e00fu' of t em are t e (#'!#r#0 ) a Ban!a'ore 3a0e foo1 reta#'er% &#"e60 ) a ,*)4ear o'1 8 enna# 3a0e1 $ a#n 0e''#n! $on0umer 1ura3'e0 an1 (aru'aC0 ) t e foo1 $ a#n #n (ort In1#a.

-1

Intere0t#n!'4% manufa$turer0 are a'0o 'oo6#n! for for2ar1 #nte!rat#on an1 are 3u#'1#n! $ a#n0 aroun1 3ran10. Bran10 #n a//are'% foot2ear an1 1ura3'e0 a"e 1r#"en t e !ro2t of 0/e$#a't4 $ a#n0 an1 u/!ra1e1 e7#0t#n! mu't#)3ran1 out'et.

--

T eme for a ma''

A't ou! t e reta#' 0e$tor #n In1#a #! '4 fra!mente1 an1 $on0#0t0 /re1om#nant'4 of 0ma''% #n1e/en1ent% o2ner)mana!e1 0 o/0% #t a//en0 to 3e t e $ountr4J0 0e$on1 'ar!e0t em/'o4er after a!r#$u'ture. T e $ountr4 #0 $urrent'4 2#tne00#n! a 3oom #n reta#'#n!% t an60 ma#n'4 on a$$ount of an #n$rea0e #n t e 1#0/o0a3'e #n$ome0 of m#11'e an1 u//er)m#11'e $'a00 ou0e o'10. More an1 more $or/orate ou0e0% #n$'u1#n! 'ar!e rea' e0tate $om/an#e0% are no2 enter#n! t e reta#' 3u0#ne00 1#re$t'4 or #n1#re$t'4. One 0#!n of t e mo1ern#Aat#on of In1#an reta#'#n! #0 t e ra/#1 !ro2t #n t e num3er of 0/e$#a'#t4 ma''0 an1 t eme ma''0. T e P#rama'0% Tata0% Ra eja0% IT8% S. KumarJ0% RPG Enter/r#0e0% Aeren0% Oma7e an1 me!a reta#'er0 '#6e 8ro002or10% S o//erJ0 Sto/ an1 Panta'oon a"e ta6en t e 'ea1 #n or!an#0e1 reta#'#n!.

Eme-gen0e of s4e0,a*t+ -eta,*,ng

T ou! or!an#Ae1 reta#'#n! #0 0t#'' at a na0$ent 0ta!e ) a$$ount#n! for on'4 aroun1 t2o /er $ent of t e P1E* 3#''#on reta#' mar6et #n In1#a ) #t #0 '#6e'4 to tou$ 1* /er $ent 34 t e en1 of t #0 1e$a1e. 5our /ro1u$t $ate!or#e0 a"e 'e1 t e or!an#Ae1 reta#'#n! 2a"e: foo10% a//are'% '#fe0t4'e /ro1u$t0% $on0umer 1ura3'e0 an1 e'e$tron#$0. In re$ent t#me0% 0e"era' t eme ma''0 0u$ a0 Go'1 Sou6 ?je2e''er4 ma''0@% We11#n! Ma''% E'e$tron#$ Ma''% Auto Ma''% et$ $ater#n! to 0/e$#f#$ nee10 an1 o$$a0#on0 a"e 3een $om/'ete1 or announ$e1.

-.

Man4 to/ 1e"e'o/er0 are no2 to4#n! 2#t

t e #1ea of 1e"e'o/#n! 0/e$#a'#t4 ma''0.

S/e$#a'#t4 ma''0 are a'rea14 a 0u$$e00 #n t e We0t% 2 erea0 t e $on$e/t #0 #n #t0 #nfan$4 #n In1#a. One $ou'1 "enture 0o far a0 to 0a4 0/e$#a'#t4 an1 t eme 3a0e1 reta#'#n! 2#'' 1r#"e t e !ro2t of or!an#Ae1 reta#'#n! #n In1#a.

%')AINS.D './AI0IN)
Or!an#0e1 reta#'#n! !ot a 'e! u/ 1ur#n! -**E 2#t t e o/en#n! of ne2 format 0tore0% ra/#1 !ro2t of e7#0t#n! /'a4er0% 0tart)u/ of ne2)!enerat#on 0 o//#n! ma''0% t e Go"ernmentJ0 #ntent#on of a''o2#n! a $erta#n 'e"e' of fore#!n 1#re$t #n"e0tment #n reta#' an1 t e format#on of a reta#'er0J a00o$#at#on. W#t $on0umer 0ent#ment /o0#t#"e 1ur#n! mo0t of -**E% #t 'e1 to 0u30tant#a' 0/en1#n! a$ro00 a num3er of $ate!or#e0 0u$ a0 $on0umer 1ura3'e0% $'ot #n! an1 '#fe0t4'e% automo3#'e0 an1 te'e$om /ro1u$t0. At t e 3e!#nn#n! of t #0 1e$a1e% or!an#Ae1 reta#'#n! a$$ounte1 for a mere P-.H 3#''#on #n In1#a. T #0 #0 on'4 1.-9 /er $ent of t e e0t#mate1 tota' reta#' mar6et. T #0 0 are a0 a'rea14 !ro2n to - /er $ent. Gro2t /roje$t#on0 for reta#' 3u0#ne00 "ar4 2#1e'4. Some 0tu1#e0 e0t#mate t at 34 -*11% t e 0 are of or!an#Ae1 reta#' #n t e reta#' /#e 2#'' jum/ t ree t#me0 to rea$ 9)> /er $ent.

BI) BA&AA' A/ D.01I 2./'% S/A/I%NS!

#irst ti3e a Discount 1yper3ar+et opens at a 2etro Station -,

Panta!oon 'etai! opens 4 Big Bazaars at Wazirpur 5 Inder!o+ 2etro stations in De!hi Panta'oon Reta#' ?In1#a@ L#m#te1% t e $ountr4C0 'ea1#n! reta#'er% o/en0 - BIG BATAARS #n De' #. T e t2o BIG BATAARS are 'o$ate1 at t e WaA#r/ur an1 In1er'o6 Metro Stat#on0 re0/e$t#"e'4. T #0 #0 t e f#r0t t#me a 1#0$ount 4/ermar6et a0 o/ene1 at a 0tat#on an1 B#! BaAaar #0 /rou1 to 3e t e f#r0t to offer a ne"er)3efore 0 o//#n! e7/er#en$e to t e metro $ommuter0. T e nat#ona' ta''4 of BIG BATAAR #0 no2 at -* ta6#n! t e tota' ta''4 of BIG BATAAR #n (8R re!#on to ,.Bot BIG BATAAR% WaA#r/ur I BIG BATAAR% In1er'o6 a"e 5OOD BATAARS 2#t #n t e 0tore. T #0 ta6e0 t e nat#ona' ta''4 of 5oo1 BaAaar to .- an1 tota' ta''4 of 5oo1 BaAaar #n (8R to 9.

BIG BATAAR 2#'' /ro"#1e 0 o//er0 2#t a $om/'ete'4 ne2 0 o//#n! e7/er#en$e an1 ma6e a"a#'a3'e )a ran!e of /ro1u$t0 for e"er4 ou0e o'1 nee1 at ne"er 3efore /r#$e0 S o//er0 for t e f#r0t t#me 2#'' a"e t e 2#1e0t ran!e of /ro1u$t0 #n e"er4 0e!ment L WomenC0 A//are'% MenC0 A//are'% A$$e00or#e0 '#6e 3e't0 an1 3a!0% 8o0met#$0% Go'1 ;e2e''er4% K#10 Wear% Stat#onar4 an1 To40% 5oot2ear% P'a0t#$0 an1 :ome DU$or /ro1u$t0% Uten0#'0 I :ome A//'#an$e0% G#ft Art#$'e0% foo1 an1 !ro$er4 #tem0.5oo1 BaAaar 2#'' offer 0er"#$e0 '#6e DL#"e K#t$ enC 2 ere $u0tomer0 $an !et "e!eta3'e0 $ut an1 0e'e$t !ra"#e0 of t e#r $ o#$e% DGo'1en :ar"e0tC /ro"#1#n! 3e0t Bua'#t4 !ra#n% /u'0e0 I 0/#$e0% DRea14 to $oo6C an1 D:un!r4 K4aC t e rea14 to eat foo1 0e$t#on0. In a11#t#on% re!u'ar 5oo1 BaAaar offer#n!0 of Gra#n0 an1 Pro"#0#on0% 5arm 5re0 5ru#t0 I

-9

&e!eta3'e0% Dr#n60 I Be"era!e0% Da#r4 Pro1u$t0% 5a3r#$ 8are /ro1u$t0% Mu0#$ 8a00ette0 an1 8DC0% 8 #'' Stat#on% :ome 8are Pro1u$t0% A$$e00or#e0% K#t$ en L#nen.

On t e o$$a0#on of t e 'aun$ % Mr. K#0 ore B#4an#% Mana!#n! D#re$tor% Panta'oon Reta#' ?In1#a@ Lt1.% 0a#1% NWe are "er4 /rou1 to o/en - BIG BATAARS at t e - Metro Stat#on0 #n De' #. A0 a0 3een t e omema6erC0 e7/er#en$e a$ro00 t e $ountr4% t e 0tore #0 a 0u//ort to t e omema6erC0 unt#r#n! effort of 0a"#n! t e ma7#mum 2 #'e !#"#n! t e 3e0t to er fam#'4. Our o/en#n! of t e - 0tore0 #n De' # after t e runa2a4 0u$$e00 of t e ot er 0tore0 at Gur!aon I G aA#a3a1 0 o20 our $omm#tment to t #0 re!#on. It a'0o ref'e$t0 t e 'o"e an1 affe$t#on t e /eo/'e of t #0 re!#on a"e 0 o2ere1 on u0VO

L#"#n! u/ to #t0 motto of NI0 0e 0a0ta aur a$$ a 6a #n na #nM% a'' /ro1u$t0 #n BIG BATAAR 2#'' 3e a"a#'a3'e at /r#$e0 'o2er t an t e MRP% often u/ to >*F 1#0$ount. In a11#t#on to t #0% "ar#ou0 offer0% 1#0$ount0 an1 /romot#on0 2#'' 3e re!u'ar'4 e'1 at t e 0tore. T e $on0umer 2#'' e7/er#en$e a ne2 'e"e' of 0tan1ar1 #n /r#$e% $on"en#en$e an1 $omfort% Bua'#t4% Buant#t4% an1 0tore 0er"#$e 'e"e'0. BIG BATAAR #n #t0 true 4/ermar6et mo1e' 2#'' offer a'' of t e a3o"e for 3ot 'ea1#n! 3ran10 a0 a'0o for #t0 /r#"ate 'a3e'0.

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A *a+o)t 01a-t of :,g 3a;aa- *o0ate. at In.-a*o=

LA(OUT INDE?

1. :ELP DESK -. KIDS A88ESSORIES .. ;A8KETS ,. BABA SUITS 9. LADIES TOPS >. TRIAL ROOM +. PILLARS USED 5OR DISPLAYI(G I(5ORMATIO( ?SITE 8:ART% SE8TIO( DES8RIPTIO(@ E. WOOLE( 8LOT:S 5OR KIDS H. WI(TER WEAR 1*. KIDS 8ASUAL WEAR 11. KIDS ;EA(S A(D S:ORTS 1-. I(5A(T S:IRTS A(D T)S:IRTS 1.. ME( A88ESSORIES L SU(GLASSES% WRIST WAT8:ES ET8 1,. SO5T TOYS 19. :OME DE8ORATI&E ITEMS

-+

1>. MUSI8 8OU(TER 1+. LADIES ET:I(I8 1E. LADIES WESTER( 1H. LADIES 5ORMALS?O55I8E WEAR@ -*. LADIES A88ESSORIES L LI(GERIES -1. LADIES PER5UMERIES --. LADIES 8OSMETI8S -.. LUGGAGE -,. 5OOTWEAR -9. SPORTS ->. S8:EME BASED PROMOTIO(AL ITEMS -+. 8AS: 8OU(TER -E. :OME 5UR(IS:I(G ?8URTAI( 8LOT:S% 8ARPETS@ -H. ME( 5ORMAL S:IRTS .*. ME( TROUSERS .1. ME( SUITS A(D BLATERS .-. ME( 5ABRI8S ... ME( ET:I(I8S

-E

DESCRIPTION

HELP DES@ L A0 4ou $an 0ee from t e 'a4out% t e :e'/ De06 #0 'o$ate1 #n a /'a$e
2 ere e"er4 one a0 t e#r f#r0t 0#! t t at #0 #n front of t e entran$e. T #0 0 o20 t at 2 en a /er0on enter0 #n to 3#! 3aAaar #t $an !et a'' #nformat#on a3out t e 0tore0 of 3#! 3aAaar from t e /er0on 0#tt#n! #n t e e'/ 1e06. :e'/ De06 u0e0 /a!#n! 0er"#$e a0 a too' for t e $on"en#en$e of #t0 em/'o4ee0 an1 $u0tomer0.

@IDS SECTION L T e 6#10 0e$t#on #0 'o$ate1 ju0t at t e 'eft $orner of t e entran$e of

3#! 3aAaar. In t e 6#1C0 0e$t#on 6#1C0 a$$e00or#e0 '#6e 1#a/er0% tro''e40% 0u$6er0% 2ater 3ott'e0 are a"a#'a3'e #n one /art. K#1C0 ja$6et0 an1 3a3a 0u#t0 are a"a#'a3'e #n anot er /art. K#10 $a0ua' 2ear ?jean0 an1 0 ort0@ are /'a$e1 #n one /art of #t an1 #nfant 0 #rt0 I t)0 #rt0 are a'0o /'a$e1 #n anot er /art. In t #0 0e$t#on t e /#''ar0 are u0e1 for 1#0/'a4#n! #nformat#on '#6e 0#Ae $ art an1 0e$t#on 1e0$r#/t#on. T e a//are'0 are a"a#'a3'e at a /r#$e of R09H on2ar10.

MENS SECTION L (e7t to #t #0 t e menC0 0e$t#on t at #0 #n t e $enter. It #0 1#"#1e1

#n to f#"e /art0. At one /art men forma' 0 #rt0 are a"a#'a3'e. In ot er /art0 men trou0er0% 0u#t0 an1 3'aAer0% fa3r#$0 an1 et n#$0 are a"a#'a3'e re0/e$t#"e'4. :ere t e /r#$e ran!e0 from a m#n#mum of R0HH to R0EHH.

-H

LADIES SECTION L (e7t to #t #0 t e 'a1#e0 0e$t#on t at #0 #n t e e7treme r#! t 0#1e.

T e 'a1#e0 0e$t#on #0 0e!re!ate1 #n to 0e"en /art0. La1#e0 0e$t#on 0tart0 from 'a1#e0 et n#$0% 'a1#e0 2e0tern 2ear% 'a1#e0 forma'0 ?off#$e 2ear@% 'a1#e0 a$$e00or#e0 L '#n!er#eC0% 'a1#e0 /erfumer#e0% an1 'a1#e0 $o0met#$0 re0/e$t#"e'4. :ere t e /r#$e of t e a//are' ran!e0 from R0HH to R01*** a//ro7.

P-omot,ona* s01eme L W#t an a11 on to t e a3o"e /ro1u$t0 t ere are "ar#ou0 ot er

/ro1u$t0 2 #$ are a"a#'a3'e 2#t a /romot#ona' 0$ eme. T e "ar#ou0 /ro1u$t0 un1er t #0 0$ eme #n$'u1e0 !#r' t)0 #rt0% #nfant 2#nter 2ear et$.

Non6P-omot,ona* s01eme L T ere are "ar#ou0 ot er /ro1u$t0 a"a#'a3'e 2#t out an4
/romot#ona' 0$ eme 2 #$ #n$'u1e0 jean0% #nfant 3a3a 0u#t0% #nfant t)0 #rt0% 6#10 n#! t 2ear% 6#10 0a'2ar 0u#t0 et$.

S4o-ts Sto-e L At t e e7treme $orner t ere #0 a 0/ort0 0tore 2 ere "ar#ou0 6#n10 of
0/ort #tem0 are a"a#'a3'e.

Foo. :a;aa- L T e foo1 3aAaar #0 #n t e 10t f'oor of t e 3u#'1#n!. &ar#ou0 6#n10 of

foo1 #tem0% fru#t0 an1 "e!eta3'e0 are a"a#'a3'e t ere. S#tt#n! arran!ement0 are 2e'' ma1e 0o t at /eo/'e $an 0#t an1 ta6e tea% $offee or 0na$60 or an4 ot er foo1 #tem an1 $an re'a7.

Cas1 Co)nte- L T e $a0 $ounter #0 'o$ate1 ju0t near t e e7#t

.*

P-o.)0t La+o)t C1a-t

G-o)n. F*ooF,-st F*oo-

1. La1#e0 We0tern -. La1#e0 Et n#$ .. Saree an1 Dre00 Mater#a'0 ,. (#! t 2earSL#n!er#e 9. Bo40 an1 G#r'0 >. Infant0 +. To40 E. MenC0 5orma'0 H. MenC0 Et n#$ 1*. MenC0 8a0ua'0 11. MenC0 A$$e00or#e0 1-. MenC0 Part4 1.. Den#m an1 T)0 #rt0 1,. S/ort02ear 19. 5oot2ear 1>. :ome L#nen 1+. Lu!!a!e 1E. Sun!'a00e0 an1 Wat$ e0

1. 5ru#t0 an1 &e!eta3'e0 -. Go'1en Item0 .. Rea14 to eat ,. Rea14 to $oo6 9. S2eet0 an1 5ar0on >. S/#$e0 +. Be"era!e E. 8onfe$t#onar#e0 H. Tea an1 8offee 1*.Per0ona' 8ar0 11.P'a0t#$0 1-.Uten0#'0 1..8ro$6er#e0 1,.A//'#an$e0

.1

BI) BA&AA' A/ )6')A%N

From today, housewives and compulsive shoppers in Gurgaon need not step elsewhere for shopping. With Big Bazaar, the hypermarket (discount store) from antaloon !etail ("ndia) #td. opening its first outlet in $orth "ndia, they have a lot to choose from. %pread over an area of around &',''' s( ft, Big Bazaar offers a variety of products )* to +'* lower than the corresponding market price. ,fter consolidating its position in - cities . namely /ydera0ad, 1olkata, Bangalore and 2um0ai (#ower arel and 2ulund), Big Bazaar is all set to win t3 he hearts of people in 4elhi and Gurgaon.

%peaking at the launch, 2r. 1ishore Biyani, 5hief 1nowledge 6fficer, antaloon !etail ("ndia) said, 78he 5ompany was the first in "ndia to launch a hypermarket discount store 9 Big Bazaar. %eeing the tremendous response, today we are pleased to 0ring the same e:citement to shoppers in and around Gurgaon in the form of Big Bazaar with its variety, discounts and shopping am0ience. 8he main attraction at Big Bazaar is the product variety. 8he company will stock a0out ;,<',''' items. "n short, there is something for everyone.7

Big Bazaar has apparel and accessories for men, women and children

.-

0esides 5osmetics, 8oys, /ome $eeds, /ousehold ,ppliances, Gift items, =ewellery, #uggage, #inen, and a lot more. Food Bazaar, with an area of around ;',''' s( ft is also a part of Big Bazaar offering products at wholesale rates 0elow the 2! . 8o attract regular 0azaar9goers, a mandi has 0een created within Food Bazaar where 5onsumers could touch, feel, pick > choose products. 8his choice has 0een supplemented 0y the provision of packaged food for the Westernized shoppers. Food Bazaar will stock around ;',''' stock keeping units (%1?s). 8hese will include provisions, vegeta0les, fruits and fresh produce, F25G products, 0akery products, 0asic staples, cereals, pulses, cooking oils, flour, spices, dry fruits, health food, 0a0y food, dairy products, drinks, 0everages as well as ready9to9eat and ready9to9cook product3 s. 8here are special purchase offers and discounts worked out with several leading 0rands e:clusively for Food Bazaar customers making shopping at Food Bazaar highly afforda0le.

..

'esearch %"-ecti e

.,

O:AECTIBE OF THE STUD(<

Ma#n o3je$t#"e of t e 0tu14 #0 to f#n1 out t e 3u4#n! 3e a"#or of t e $u0tomer0 $om#n! #n to B#! BaAaar. T ere are 0ome e7ten0#"e o3je$t#"e0 for t e 0tu14 2 #$ are '#0te1 3e'o2. 1. To 1eterm#ne t e $urrent 0tatu0 of B#! BaAaar. -. To f#n1 out t e $u0tomer0 re0/on0e to2ar10 B#! BaAaar. .. To 0tu14 t e 0at#0fa$t#on 'e"e' of $u0tomer0 #n 1#fferent attr#3ute0 of B#! BaAaar.

.9

Resea-01 Met1o.o*og+

.>

R)S)ARC* +),*-.-'-/0
Te$ no'o!4 an1 $u0tomer0 ta0te0 an1 /referen$e0 /'a40 a "#ta' ro'e #n to1a4C0 !enerat#on. Re0ear$ Met o1o'o!4 #0 a 0et of "ar#ou0 met o10 to 3e fo''o2e1 to f#n1 out "ar#ou0 #nformat#onC0 re!ar1#n! mar6et 0trata of 1#fferent /ro1u$t0. Re0ear$ Met o1o'o!4 #0 reBu#re1 for e"er4 #n1u0tr#a' 0er"#$e #n1u0tr#e0 for !ett#n! a$Bu#re 6no2'e1!e of t e#r /ro1u$t0.

Pe-,o. of St).+< T #0 0tu14 a0 3een $arr#e1 out for a ma7#mum /er#o1 of + 2ee60.

A-ea of st).+< T e 0tu14 #0 e7$'u0#"e'4 1one #n t e area of mar6et#n!. It #0 a /ro$e00

reBu#r#n! $are% 0o/ #0t#$at#on% e7/er#en$e% 3u0#ne00 ju1!ment% an1 #ma!#nat#on for 2 #$ t ere $an 3e no me$ an#$a' 0u30t#tute0.

Sam4*,ng Des,gn< T e $on"en#en$e 0am/'#n! #0 1one 3e$au0e an4 /ro3a3#'#t4

0am/'#n! /ro$e1ure 2ou'1 reBu#re 1eta#'e1 #nformat#on a3out t e un#"er0e% 2 #$ #0 not ea0#'4 a"a#'a3'e furt er% #t 3e#n! an e7/'orator4 re0ear$ .

Sam4*e P-o0e.)-e< In t #0 0tu14 N$on"en#en$e 0am/'#n! /ro$e1ure #0 u0e1.

8on"en#en$e 0am/'#n! #0 /referre1 3e$au0e of 0ome '#m#tat#on an1 t e $om/'e7#t4 of t e ran1om 0am/'#n!. Area 0am/'#n! #0 u0e1 #n $om3#nat#on 2#t $on"en#en$e 0am/'#n! 0o a0 to $o''e$t t e 1ata from 1#fferent re!#on0 of t e $#t4 an1 to #n$rea0e re'#a3#'#t4.

.+

Sam4*,ng S,;e< T e 0am/'#n! 0#Ae of t e 0tu14 #0 -** u0er0.

Data Co**e0t,on<

Data #0 $o''e$te1 from "ar#ou0 $u0tomer0 t rou!

/er0ona'

#ntera$t#on. S/e$#f#$ Bue0t#onna#re #0 /re/are1 for $o''et#n! 1ata. Data #0 $o''e$te1 2#t mere #ntera$t#on an1 forma' 1#0$u00#on 2#t 1#fferent re0/on1ent0

Too*s of Ana*+s,s< ) T e mar6et 0ur"e4 an1 t e te$ n#Bue0 for mar6et#n! an1
#n"e0tment of f#nan$e #0 $arr#e1 out 34 / 40#$a''4 #ntera$t#n! 2#t t e /otent#a' $u0tomer0 #n 3#! 3aAaar.

Re0ear$ De0#!n: ) T

e re0ear$ 2or6 #0 e7/'orator4 #n nature% an1 #0 meant to

/ro"#1e t e 3a0#$ #nformat#on reBu#re1 34 re0ear$ o3je$t#"e0. It #0 a /re'#m#nar4 0tu14 3a0e1 on /r#mar4 1ata an1 t e f#n1#n!0 $an 3e $on0o'#1ate1 after a 1eta#'e1 $on$'u0#"e 0tu14 a0 3een $arr#e1 out.

.E

.H

L,m,tat,ons

,*

Pre$arat&on of a $ro%e#t re$ort and #on#lud&ng a resear# &s a ' ole $ro#ess ' &# &s #arr&ed out &n a num!er of ste$s) T erefore t roug out t e ' ole

$ro#ess of resear# t ere are a num!er of d&ff&#ult&es en#ountered !" resear# er, at e,er" ste$) In t e $resent stud" 'e ma" assume follo'&ng l&m&tat&on)

-) 5)

Data don+t re$resent ent&re $o$ulat&on !e a,&or) It &s ,er" d&ff&#ult to measure $er#e$t&on !" means of mat emat&#al #al#ulat&on)

6)

T &s resear# 'as done &n Del & and gurgaon #&t" onl" en#e t &s Con#lus&on &s ,al&d onl" for Del & and gurgaon)

4)

It 'as assumed t at res$ondent a,e t e (no'ledge of t e # o&#e t at 'ere g&,en &n t e 7uest&onna&re and res$ondent 'ere #om$elled to # oose onl" from g&,en alternat&,es)

T e re0/on1ent "#e2 /o#nt on t e 0tu14SBue0t#onna#re /ure'4 ju1!ment an1 ma4 3e #n1u$e1 34 ot er rea0on0 a'0o.

,1

Ana!ysis

,-

ANAL(SIS
T e 0ur"e4 #0 1one on 3#! 3aAaar. Sur"e4 #0 1one of -** re0/on1ent0 of De' # 2 o $ome to "#0#t 3#! 3aAaar. A 0/e$#f#$ Bue0t#onna#re #0 /re/are1 for t e $u0tomer0 an1 1ata #0 o3ta#ne1 from t em 34 mo"#n! aroun1 3#! 3aAaar an1 /er0ona''4 #ntera$t#n! 2#t t em. T e $u0tomer0 !a"e "a'ua3'e #nformat#on re!ar1#n! t e#r $on0um/t#on /attern #n 3#! 3aAaar. A'' #nformat#on0 are $o''e$te1 an1 a /ro/er ana'40#0 #0 1one. A'' t e ana'40#0 an1 #t0 #nter/retat#on0 are 1#0$u00e1 3e'o2. Ea$ of t e ana'40#0 #0 1one a0 /er t e #nformat#on o3ta#ne1 from t e $u0tomer0 an1 a 0er#ou0 #nter/retat#on a0 3een 1one to 3e0t of m4 effort.

,.

In0ome 2,se .,st-,3)t,on of 0)stome-s 0om,ng to 3,g 3a;aa:&g er In#ome Grou$ M&ddle In#ome Grou$ Lo'er In#ome Grou$ No In#ome Grou$ 89 8/9 5/9 589

! 1 C + )/ R 2 $

8 9 5 8 9 : &g e rI n # o m e G r o u $ M &d d leI n # o m e G r o u $ 8 / 9 5 / 9 L o ' e rI n # o m e G r o u $ N oI n # o m eG r o u $

,,

Ana*+s,s< T

e a3o"e 1#a!ram 0 o20 t e 1#0tr#3ut#on of #n$ome 'e"e' of $u0tomer0

$om#n! #n to 3#! 3aAaar. Amon! t e -** re0/on1ent0 9*F of $u0tomer0 are of m#11'e #n$ome 'e"e' t at #0 3et2een R0-**** L >****. Lea0t num3er of $u0tomer0 "#0#t#n! B#! 3aAaar are t e #! er #n$ome 'e"e' /eo/'e t at $on0t#tute on'4 9F. T e 'o2er #n$ome 'e"e' of /eo/'e $om#n! to 3#! 3aAaar $on0t#tute0 of -*F. -9F of /eo/'e 3e'on! to no #n$ome !rou/ 2 #$ mo0t'4 $on0#0t0 of 0tu1ent0.

Inte-4-etat,on< B#! 3aAaar #0 t

e u3 of 0 o//#n! for m#11'e 'e"e' #n$ome !rou/

/eo/'e 3e$au0e of #t0 rea0ona3'e /r#$e on #t0 ea$ /ro1u$t $ate!or4. T e #! er)'e"e' #n$ome !rou/ /eo/'e 1onCt /refer to 1o 0 o//#n! #n 3#! 3aAaar% a0 #t 1oe0nCt 1ea' 2#t 3ran1e1 /ro1u$t0. T e #! er)'e"e' #n$ome !rou/ /eo/'e are "er4 0tatu0 $on0$#ou0 an1 t e#r /04$ o'o!4 #0 0u$ t4/e t at t e4 1onCt /refer mu$ to "#0#t 3#! 3aAaar% a0 #t #0 a 1#0$ounte1 0tore. T e 'o2er #n$ome !rou/ /eo/'e $ome #n to 3#! 3aAaar a0 t e4 !et !oo10 at a 1#0$ounte1 /r#$e. :en$e 3#! 3aAaar 0 ou'1 #n$'u1e 3ran1e1 /ro1u$t0 #n #t0 /ro1u$t $ate!or4% 2 #$ 2#'' en$oura!e #! er #n$ome !rou/ /eo/'e to $ome #n to 3#! 3aAaar. Pro3a3'4 not mu$ of 'o2er #n$ome !rou/ /eo/'e $ome to 3#! 3aAaar a0 t e4 1onCt '#6e to a"e an4 0 o//#n! e7/er#en$e rat er t e4 ju0t !o for near 34 0tore 2 ere t e4 $an !et t e#r ne$e00#t4 !oo10. E"en t e4 /ur$ a0e !oo10 on a re!u'ar 3a0#0 on a 0ma'' Buant#t4. So t e4 1onCt a"e mu$ #ntere0t to $ome to 3#! 3aAaar an1 1o 0 o//#n!.

,9

P)-4ose 3e1,n. /,s,t,ng 3,g 3a;aa-

S o$$&ng Out&ng 2ot

;/ -/ 6/

$ 2 R $ S )

6 / 9 So $ $ &n g O u t&n g ; / 9 / 9 2 o t

,>

Ana*+s,s<

Out of t e -** re0/on1ent0 >*F of re0/on1ent0 "#0#t 3#! 3aAaar for

0 o//#n!% 1*F for out#n! an1 .*F "#0#t 3#! 3aAaar for 3ot t e /ur/o0e0.

Inte-4-etat,on<

5rom t #0 I #nter/ret t at 3#! 3aAaar #0 /ure'4 a 0 o//#n! $om/'e7

3ut #t a'0o fa$#'#tate0 a $erta#n 6#n1 of am3#en$e an1 1e$orum to t e /eo/'e t at t e4 a'0o "#0#t #t for t e /ur/o0e of out#n!. T e #nfra0tru$ture an1 am3#en$e of 3#! 3aAaar #0 0o t at /eo/'e e"en '#6e to !o t ere e"en a'0o t e4 1onCt a"e to /ur$ a0e an4t #n!. Peo/'e enjo4 1o#n! 0 o//#n! #n 3#! 3aAaar. T #0 #0 "er4 n#$e for #t a0 often $u0tomer0 /ur$ a0e 0ome !oo10 2 #'e mo"#n! I t e 3u#'1#n!.

,+

Deman. fo- ot1e- -eta,* o)t*ets ,n a ma**

Garment Outlet Foot'ear Outlet Food Court Enterta&nment G&ft Corner <e'eller" and =at# es Store 4/9 -89 5/9 -/9 -/9 89

garment out et 645 645 75 foot wear out et 345 food court entertainment 845 675 gift corner jewe ery and watches

,E

Ana*+s,s< T

e a3o"e !ra/ 0 o20 t at ,*F of /eo/'e "#0#t !arment out'et #n a ma''

ot er t an t at of 3#! 3aAaar. -*F of /eo/'e a'0o /refer to "#0#t foo1 $ourt #n a ma'' ot er t an 3#! 3aAaar. 19F of t e /eo/'e !o to foot2ear out'et #n a ma'' ot er t an 3#! 3aAaar. 1*F of /eo/'e a'0o !o to ma'' for enterta#nment /ur/o0e. Some /eo/'e t at are 19F ea$ a'0o "#0#t !#ft $orner 0tore an1 je2e''er4 I 2at$ e0 0tore #n a ma'' ot er t an 3#! 3aAaar.

Inte-4-etat,on<

5rom t #0 ana'40#0 I $ome to 6no2 t at mo0t of t e /eo/'e ten1 to

"#0#t !arment out'et0 #n a ma'' ot er t an 3#! 3aAaar a0 #t a0 0ome e7$'u0#"e 3ran1e1 out'et0. Peo/'e a'0o !o for foot2ear 0tore0 a0 ma''0 a"e 3ran1e1 foot2ear 0tore0 #n #t. Peo/'e !o for 2at$ #n! mo"#e0 to ma'' for enterta#nment. Yet a fe2 /eo/'e "#0#t0 !#ft $orner0 an1 je2e''er4 0tore0 #n a ma''. T #0 #0 of $our0e a t reat for 3#! 3aAaar t at #t #0 not a3'e to attra$t $u0tomer0 from ot er reta#' out'et0 an1 reta#n t em 2#t #t. B#! 3aAaar 0 ou'1 1ef#n#te'4 #n$'u1e more of 3ran1e1 /ro1u$t0 #n #t0 /ro1u$t $ate!or4 #n or1er to 3r#n! #n t e $u0tomer0 of ma'' to #t an1 reta#n t em 2#t #t. It $an #n$'u1e 0ome of t e e7$'u0#"e 3ran1e1 out'et0 of $'ot 0 an1 je2e''er4 #n #t #n or1er to attra$t t e 3ran1 $ oo04 $u0tomer0.

,H

P-o.)0ts most*+ 4)-01ase. 3+ 0)stome-s ,n 3,g 3a;aaClot es Gro#er" Food Item Leat er Item Ele#tron&# Item G&ft Item An" ot er Item ;/9 >/9 8/9 589 -89 -/9 -/9

A n "o te rI te m G &ft I te m E le # tro n &# Ite m L e a te rI te m F o o dIte m G ro # e r" C lo te s / 9 5 / 9 4 / 9 ; / 9 ? / 9 S e r&e s -

Ana*+s,s<

T #0 $ art $'ear'4 #n1#$ate0 t at t e 1eman1 for !ro$er4 t at #0 +*F #0

#! e0t 34 t e $u0tomer0 fo''o2e1 34 $'ot e0 rate1 >*F. T e ne7t #! e0t 1eman1 #0 for

9*

foo1 #tem0 t at #0 9*F. -9F 1eman1 #0 for 'eat er #tem0 #n 3#! 3aAaar. E'e$tron#$ #tem0 o'10 19F of 1eman1 an1 !#ft #tem0 an1 ot er #tem0 a0 a 1eman1 of on'4 1*F 34 t e $u0tomer0 of 3#! 3aAaar.

Inte-4-etat,on< 5rom t

#0 ana'40#0 I #nter/ret t at $u0tomer0 1eman1 are #! for

!ro$er4 an1 $'ot e0 fo''o2e1 34 foo1 #tem0 #n 3#! 3aAaar. E'e$tron#$ #tem0 a"e a '#tt'e 1eman1 34 t e $u0tomer0. G#ft #tem0 an1 ot er #tem0 are not mu$ #n 1eman1 34 t e $u0tomer0. I $an #nter/ret t at $'ot e0% !ro$er4 an1 foo1 #tem0 are t e major /ro1u$t0 2 #$ o'1 ma7#mum num3er of $u0tomer0. So 3#! 3aAaar 0 ou'1 ma#nta#n #t0 'o2

/r#$#n! an1 /ro1u$t Bua'#t4 to 6ee/ o'1 of t e $u0tomer0 an1 a'0o #t 0 ou'1 6ee/ more Bua'#tat#"e /ro1u$t0 of !#ft an1 'eat er #tem0 0o t at /eo/'e 2ou'1 !o for more /ur$ a0e of t e0e #tem0 from #t. B#! 3aAaar a0 man4 'o$a' 3ran1e1 /ro1u$t0 of !ro$er4 an1 $'ot 0 an1 #t #0 0u$$e00fu''4 0e''#n! #t. It 0 ou'1 a'0o #n$'u1e 3ran1e1 /ro1u$t0 0o t at more 0a'e0 $an ta6e /'a$e.

91

EC4en.,t)-e 4atte-n of 0)stome-s 0om,ng ,n to 3,g 3a;aa-

2elo' 8// 8//@-/// -///@-8// -8//@5/// More t an 5///

--9 -;9 559 559 5.9

) 9 $ ) 1 . !, 2 R )$ A , , ) R 1

9 5 . 9 ; 9 2 e lo '8 / / 8 / / @ / / / / / / @ 8 / / 8 / / @ 5 / / / M o r et a n5 / / / 5 5 9 5 5 9

Ana*+s,s< We $an $'ear'4 0ee from t

#0 !ra/ t at major#t4 of t e $u0tomer0 0/en1 a

'ot #n 3#! 3aAaar t at #0 -HF of /eo/'e 0/en1 more t an R0-*** #n a 0#n!'e "#0#t to 3#! 3aAaar. EBua' num3er of /eo/'e t at #0 --F of /eo/'e ea$ 0/en1 R0 1***)19** an1 R0 19**)-*** re0/e$t#"e'4 #n a "#0#t to 3#! 3aAaar.1>F of /eo/'e 0/en1 R0 9**)1*** an1 on'4 11F of $u0tomer0 are t ere 2 o 0/en10 'e00 t an R09** #n t e#r "#0#t to 3#! 3aAaar. 9-

Inte-4-etat,on< 5rom t

#0 I #nter/ret t at mo0t of t e $u0tomer0 /ur$ a0e !oo10 #n

3u'6 2 #$ 'ea10 t em to 0/en1 a 'ot. &o'ume 0a'e0 are #! #n 3#! 3aAaar. 8u0tomer0 ten1 to /ur$ a0e more !oo10 from 3#! 3aAaar a0 #t /ro"#1e0 !oo10 at a 1#0$ounte1 rate. Pro3a3'4 t o0e /er0on0 2 o 0/en1 more #n a "#0#t to 3#! 3aAaar are /ur$ a0#n! on a mont '4 3a0#0. T o0e $u0tomer0 2 o are 0/en1#n! "er4 'e00 mone4 t at #0 3e'o2 R0 9** are mo0t'4 $om#n! #n ju0t to mo"e aroun1 3#! 3aAaar an1 0/en1 t#me. In t e /ro$e00 t e4 u0e1 to 0/en1 mone4 on foo1 #tem0 an1 a'0o /ur$ a0e 0ome /ro1u$t0 2 #'e roam#n! #n #t. Im/u'0e 3u4#n! 3e a"#or of $u0tomer0 $ome0 #n to /'a4 to a 'ar!e e7tent. More 1#0$ount0 0 a'' 3e /ro"#1e1 to /eo/'e 2 o 1oe0 3u'6 /ur$ a0e. T #0 2#'' en$oura!e /eo/'e to /ur$ a0e more /ro1u$t0.

9.

T,me s4ent 3+ 0)stome-s ,n s1o44,ng ,n 3,g 3a;aaLess t an alf an our :alf an our to - our - our to - -A5 ours - -A5 ours to 5 ours More t an 5 ours -/9 6/9 8/9 4/9 5/9

M ore t an 5 ours - -A5 ours to 5 ours - our to - -A5 ou rs : alf an ou r to - our Less t an alf an ou r /9 5/9 4 /9 ;/ 9 Ser&es-

Ana*+s,s< Peo/'e 0/en1 a 'ot of t#me #n 0

o//#n! #n 3#! 3aAaar. Major#t4 of t e

re0/on1ent0 0a#1 t at t e4 0/en1 at 'ea0t 1 our to 1 W our0 #n 3#! 3aAaar. ,*F re0/on1ent0 a'0o 0a#1 t at t e4 0/en1 1 W our0 to - our0 #n t e#r "#0#t to 3#! 3aAaar. On'4 1*F of /eo/'e 0a#1 t at t e4 0/en1 "er4 '#tt'e t#me t at #0 'e00 t an a'f an our #n 3#! 3aAaar.

9,

Inte-4-etat,on< A0 /er t

e !#"en 1ata I #nter/ret t at $u0tomer0 are "er4 /ro1u$t

$ oo04 no2 a 1a40 an1 t atC0 2 4 t e4 0/en1 a 'ot of t#me #n 0 o//#n! #n 3#! 3aAaar. Pro3a3'4 $u0tomer0 m#! t e"en 3e 0/en1#n! more t#me #n 3#! 3aAaar a0 #t /ro"#1e0 a "er4 n#$e am3#en$e an1 atmo0/ ere for t e /eo/'e to 0 o/ #n. :en$e t o0e /er0on0 2 o 0/en1 a'f an our or 'e00 t an a'f an our #n 3#! 3aAaar are t o0e /er0on0 2 o ju0t $ome to /ur$ a0e '#m#te1 /ro1u$t0 an1 $ome on'4 3e$au0e of 'o2 /r#$#n! of /ro1u$t0. Peo/'e a'0o 0/en1 mu$ t#me #n #t 3ut /ur$ a0e "er4 fe2 !oo10. T e 0a'e0 /er0onne' 0 ou'1 fo$u0 on t e /eo/'e 2 o ta6e 'on! t#me #n 0 o//#n! an1 /ur$ a0e0 a 'ot an1 /ro"#1e 0/e$#a' 6#n1 of 0er"#$e to t em a0 t e4 are t e major $u0tomer0.

Com4a-,son of footfa**s ,n 2ee=.a+s an. 2ee=en.s

=ee(s da"s =ee(ends 4/9 ;/9

99

: , : A ' ' S

4 / 9 = e e ( sd a " s = e e ( e n d s ; / 9

Ana*+s,s< T

e a3o"e !ra/ 0 o20 t at more num3er of /eo/'e $ome0 to 3#! 3aAaar #n

2ee6en10 t an t at of 2ee6 1a40 .,*F of /eo/'e "#0#t0 3#! 3aAaar #n 2ee61a40 2 ere a0 >*F of /eo/'e "#0#t 3#! 3aAaar #n 2ee6en10.

Inte-4-etat,on< I $an $'ear'4 #nter/ret from t

#0 t at mo0t of t e /eo/'e ten1 to "#0#t

3#! 3aAaar #n 2ee6en10 rat er t an t at of 2ee6 1a40. T ere are more footfa''0 #n 3#! 3aAaar #n 2ee6en10 t an t at of 2ee6 1a40. T ou! t ere #0 not mu$ 1#fferen$e a0 ,*F of /eo/'e "#0#t 3#! 3aAaar #n 2ee6 1a40 en$e #n 2ee6en10 t e footfa'' #n$rea0e0 34 1*F. 9>

A0 /eo/'e $ome more #n 2ee6en10% 0o 3#! 3aAaar 0 ou'1 6ee/ #t o/en for more t#me #n 2ee6en10. T e #nfra0tru$ture $an 3e $ an!e1 a 3#t #n 2ee6en10 0o t at $u0tomer0 $an 0ee more /ro1u$t0 $'ear'4 an1 $an mo"e aroun1 $omforta3'4. In or1er to 3r#n! #n more num3er of $u0tomer0 #n 2ee6 1a40 3#! 3aAaar 0 ou'1 /ro"#1e 0ome 0$ eme0 #n 2ee6 1a40 2 #$ 2#'' en$oura!e /eo/'e to $ome #n to #t #n 2ee6 1a40 a'0o. :en$e t e $ro21 #0 more #n 2ee6en10 an1 3#! 3aAaar 0 ou'1 a"a#' more /ar6#n! 0/a$e0 for #t0 $u0tomer0 #n 2ee6en10. It $an ma6e 0ome tem/orar4 arran!ement for /ar6#n! e"er4 2ee6en1. It 0 ou'1 not 0/en1 mu$ mone4 #n a1"ert#0#n! an1 1#0/'a4#n! of /ro1u$t0 #n 2ee61a40 rat er #t 0 ou'1 a1"ert#0e an1 1#0/'a4 /ro1u$t0 more #n 2ee6en10 a0 more num3er of /eo/'e $ome0 #n 2ee6en10.

C)stome-Ds 4-efe-en0e of t,m,ng to /,s,t 3,g 3a;aa-

-/ A)M) @ ; P)M) ; P)M) @-/P)M)

459 8?9

9+

, !+ )$ R ) : ) R ) 1 C )

4 5 9 8 ? 9

/A )M ) @ ;P )M ) ;P )M )@ / P )M )

Ana*+s,s< T

e a3o"e /#e $ art 0 o20 t at mo0t of t e /eo/'e /refer to "#0#t 3#! 3aAaar

#n e"en#n! t#me t an t at of t e 1a4t#me. On'4 ,-F of /eo/'e ten1 to "#0#t 3#! 3aAaar 1ur#n! 1a4t#me 2 #'e 9EF of /eo/'e ten1 to "#0#t 3#! 3aAaar 1ur#n! e"en#n! t#me.

9E

Inte-4-etat,on< 5rom t

e a3o"e ana'40#0 I #nter/ret t at e"en#n! t#me #0 t e /ea6

t#me for 3#! 3aAaar an1 1a4t#me #0 t e off /ea6 t#me for 3#! 3aAaar. T ere #0 more num3er of /eo/'e foun1 #n 3#! 3aAaar 1ur#n! e"en#n! t#me t an t at of 1a4t#me. Pro3a3'4 more of /ro1u$t0 are 3e#n! 0o'1 1ur#n! e"en#n! t#me #n 3#! 3aAaar t an t at of 1a4t#me. B#! 3aAaar 0 a'' /ro"#1e 0ome 0/e$#a' offer#n!0 1ur#n! 1a4t#me 0o t at more /eo/'e 0 ou'1 $ome #n 1ur#n! 1a4t#me. It $ou'1 offer 0ome 0/e$#a' 6#n1 of /ro1u$t #n 1a4t#me% 2 #$ 2#'' 3e not a"a#'a3'e 1ur#n! e"en#n! t#me. In t #0 2a4 #t 2#'' 3r#n! #n more num3er of /eo/'e 1ur#n! 1a4 t#me for !ett#n! t e 0/e$#a' 6#n1 of /ro1u$t0 3ut a'on! 2#t t at #t 2#'' 3e a3'e to 0a'e ot er /ro1u$t0 a0 /eo/'e 1o a 'ot of #m/u'0e 3u4#n! at 3#! 3aAaar.

Com4a-,son of 0)stome-s 4)-01as,ng 2,t1 4*anne. *,st of 4-o.)0ts an. 4)-01as,ng 4-o.)0ts on an )n4*anne. 3as,s

9H

Bes No

?/9 5/9

$ ' A 1 1 ) .A 1 .2 1 $ ' A 1 1 ) . B 2 0 ) R S

5 / 9

B e s N o

? / 9

>*

Ana*+s,s<

A0 0 o2n #n t e !ra/

out of m4 tota' re0/on1ent0 of -**% E*F of

$u0tomer0 $ome to 3#! 3aAaar 2#t a /'anne1 '#0t of /ro1u$t0. On'4 -*F of /eo/'e $ome #n to 3#! 3aAaar 2#t out an4 /'anne1 '#0t of /ro1u$t0 to 3e /ur$ a0e1 from 3#! 3aAaar.

Inte-4-etat,on<

A0 /er t e 1ata o3ta#ne1 from t e $u0tomer0 of 3#! 3aAaar I a /'anne1 '#0t of

#nter/ret t at mo0t of t e $u0tomer0 $ome0 #n to 3#! 3aAaar 2#t

/ro1u$t0. 5e2 $u0tomer0 $ome to 3#! 3aAaar 2#t out an4 /'anne1 '#0t of /ro1u$t0 an1 /ur$ a0e0 /ro1u$t0 1e/en1#n! on t e#r 0e'e$t#on. T e0e /eo/'e 3a0#$a''4 $ome to t e ma'' an1 en$e !et #n to 3#! 3aAaar. De/en1#n! on t e /ro1u$t $ate!or4 an1 3ran1 an1 Bua'#t4 of /ro1u$t0 t e4 /ur$ a0e0 !oo10. Some $ou/'e0 $ome to ma'' an1 !o to foo1 3aAaar to a"e foo1 to!et er an1 to a"e $ #t $ at amon! t em. T e $u0tomer 2 o $ome0 2#t a /'anne1 '#0t of /ro1u$t0 /ur$ a0e0 more /ro1u$t0 t an t at of t e $u0tomer0 2 o $ome0 2#t out an4 /'anne1 '#0t of /ro1u$t0. So 3#! 3aAaar 0 ou'1 /ro"#1e more "ar#et4 an1 e00ent#a' !oo10 0o t at more num3er of /eo/'e 0 ou'1 $ome #n 2#t a /'anne1 '#0t of /ro1u$t0.

>1

:-an. 4-efe-en0e of 0)stome-s ,n 3,g 3a;aa-

Bes No De$ends on #ategor"

-/9 8/9 4/9

B R A 1 . $ R ) : ) R ) 1 C )

/ 9 4 / 9

B e s N o 8 / 9 D e $ e n d so n # a te g o r "

Ana*+s,s< A0 0een #n t

e a3o"e $ art #t #0 $'ear'4 6no2n t at on'4 1*F of /eo/'e

$ome #n to 3#! 3aAaar 2#t a '#0t of 3ran10 #n a1"an$e. 9*F of /eo/'e $om/'ete'4 1en4

>-

t at t e4 1onCt /re/are #n '#0t of 3ran1 #n a1"an$e. ,*F of /eo/'e to'1 t at t e4 /re/are a '#0t of 3ran1 1e/en1#n! on t e /ro1u$t $ate!or4.

Inte-4-etat,on< 5rom t

#0 I #nter/ret t at $u0tomer0 1onCt o/t for mu$ 3ran1

/referen$e 2 #'e /ur$ a0#n! /ro1u$t0 #n 3#! 3aAaar. A fe2 $u0tomer0 0ear$ for 3ran10 3ut 1e/en1#n! on t e /ro1u$t $ate!or4. 8u0tomer0 /ro3a3'4 1onCt 1e$#1e for 3ran10 on /ro1u$t0 a0 t ere are not mu$ of 6no2n 3ran1e1 /ro1u$t0 a"a#'a3'e at 3#! 3aAaar. On /ro1u$t $ate!or#e0 '#6e !ro$er4 an1 $'ot e0% 3#! 3aAaar a0 man4 'o$a' 3ran1e1 /ro1u$t0. 8u0tomer0 /ur$ a0e a 'ot of t e0e% a0 #tC0 $ ea/ #n /r#$e e"en t ou! #t0 Bua'#t4 #0 not 0o !oo1. A0 mo0t of t e $u0tomer0 3e'on! to 'o2er $'a00 an1 m#11'e $'a00 /eo/'e% t e4 /ur$ a0e t o0e 'o$a' 3ran1e1 /ro1u$t0 a0 #t !#"e0 t em "a'ue for mone4. D#fferent /ro1u$t0 of t e 0ame $ate!or4 a"e 1#fferent /r#$e0. <ua'#t4 of /ro1u$t0 "ar#e0 2#t t e /r#$e. T #0 ena3'e0 $u0tom#Aat#on of /ro1u$t0 for "ar#ou0 t4/e0 of $u0tomer0. 8u0tomer0 0ear$ for 3ran10 mo0t'4 #n a//are' 0e$t#on. Some $u0tomer0 a'0o /re 1e$#1e0 t e 3ran1 on t e 'o$a' manufa$ture1 !ro$er4 an1 foo1 /ro1u$t0 of 3#! 3aAaar. B#! 3aAaar 0 ou'1 #n$'u1e more of t e 3ran1e1 /ro1u$t0 #n #t0 ea$ $ate!or4 0o t at $u0tomer0 a"e more o/t#on0 to $ oo0e amon! t e 3ran10. T #0 2#'' 3r#n! #n more num3er of /eo/'e to 3#! 3aAaar% 2 #$ 2#'' 1ef#n#te'4 #n$rea0e t e 0a'e0.

Com4a-,son of 3-an. 4-efe-en0e on .,ffe-ent 4-o.)0t 0atego-+

>.

Clot s Gro#er" G&ft Items Ele#tron&# Items Leat er Items An" Ot er Item

4/9 4/9 669 589 59 -59

Ite m

It e m

#e r"

Ite m

C lo

er

G ro

n& #

G &ft

le #t ro

Le

n"

O t

at

er

It

em

489 4/9 689 6/9 589 5/9 -89 -/9 89 /9

s

Ser&es-

>,

Ana*+s,s< T

#0 !ra/ 0 o20 t at $'ot 0 an1 !ro$er4 are t e on'4 t2o #tem0 on 2 #$

$u0tomer0 mo0t'4 /refer t e 3ran10 t at #0 ,*F ea$ . ..F 3ran1 /referen$e #0 on !#ft #tem0 an1 -9F #0 on e'e$tron#$ #tem0. Bran1 /referen$e on 'eat er #tem0 #0 -F an1 1-F on an4 ot er #tem.

Inte-4-etat,on< 5rom t

#0 I #nter/ret t at 0ome of t e /ro1u$t0 3ran1 are /re1e$#1e1

#n a1"an$e an1 for 0ome of t e /ro1u$t0 $u0tomer0 1onCt at a'' /re1e$#1e an4 3ran1. A0 /er e'e$tron#$ !oo10 are $on$erne1 $u0tomer0 /re1e$#1e t e 3ran1 a0 man4 3ran1e1 e'e$tron#$ /ro1u$t0 are a"a#'a3'e #n 3#! 3aAaar. T e $u0tomer0 /re1e$#1e0 3ran10 on $'ot 0 an1 !ro$er4 mo0t a0 3#! 3aAaar /ro1u$e0 mu$ of 'o$a' 3ran10 an1 a'0o a"e 0ome 2e'' 6no2n 3ran1e1 /ro1u$t0 of $'ot e0 2#t #t '#6e f'4#n! ma$ #ne jean0.

>9

Cas Pa"ment Cred&t Card De!&t Card

>69 5-9 ;9

Mo.e of 4a+ment of 0)stome-s ,n 3,g 3a;aa-

+ . ) : $ A 0 + ) 1 ,

; 9 5 9 C a s P a " m e n t C r e d &t C a r d D e ! &t C a r d > 6 9

>>

Ana*+s,s< A0 /er m4 0tu14 #0 $on$erne1% out of t

e tota' re0/on1ent0 +.F of /eo/'e

ma6e $a0 /a4ment #n 3#! 3aAaar. -1F of t em u0e0 $re1#t $ar1 a0 t e#r mo1e of /a4ment an1 >F of t e /eo/'e ma6e0 /a4ment #n 3#! 3aAaar t rou! t e#r 1e3#t $ar1.

Inte-4-etat,on< A0 /er t

e o3ta#ne1 1ata I #nter/ret t at ma7#mum num3er of

/eo/'e ma6e0 $a0 /a4ment #n 3#! 3aAaar. A fra$t#on of /eo/'e u0e0 t e#r $re1#t $ar1 for /a4ment #n 3#! 3aAaar an1 a "er4 fe2 /eo/'e u0e0 t e#r 1e3#t $ar1 for /a4ment. I $an #nter/ret t at Bu#$6 e7$ an!e of mone4 for !oo10 #0 1one #n 3#! 3aAaar a0 mo0t of t e /eo/'e mo1e of /a4ment #0 $a0 /a4ment. :en$e 0ome t#me0 3#! 3aAaar a0 to 2a#t for a 0 ort t#me /er#o1 a0 0ome of t e $u0tomer0 ma6e t e#r /a4ment t rou! $re1#t an1 1e3#t $ar1.

>+

C)stome-sD mo.e of t-ans4o-t to 3,g 3a;aa-

:&red Ve &#le T'o@' eeler Four@' eeler An" Ot er

+ . ):, R A 1 S $ R ,

-/9 4/9 8/9 /9

/ 9

/ 9 : &r e dV e # le

8 / 9 4 / 9

T ' o @ 'e e le r F o u r @ 'e e le r A n "O te r

>E

Ana*+s,s< Aroun1 9*F of t

e tota' re0/on1ent of -** t at #0 1** /eo/'e $ome0 #n to

3#! 3aAaar 2#t t e#r o2n four 2 ee'er0. T e 0e$on1 major#t4 of /eo/'e $on0#0t of /eo/'e r#1#n! t2o 2 ee'er an1 $om#n! #n to 3#! 3aAaar. On'4 1*F of /eo/'e of t e tota' re0/on1ent "#0#t0 3#! 3aAaar on #re1 "e #$'e0. (one of t e $u0tomer0 of t e tota'

re0/on1ent $ome0 #n an4 ot er mo1e of tran0/ort.

Inte-4-etat,on< 5rom t

e a3o"e 1ata I #nter/ret t at t ere are more num3er of four

2 ee'er0 $om#n! foun1 #n 3#! 3aAaar t an t at of t2o 2 ee'er0. Peo/'e /refer more to !o to 3#! 3aAaar #n four 2 ee'er0 t an t at of t2o 2 ee'er0. A fe2 /eo/'e are foun1 2 o $ome0 #n to 3#! 3aAaar 2#t a #re "e #$'e. Pro3a3'4 t e4 m#! t 3e t e tour#0t0.

>H

Less t an ade7uate Ade7uate More t an ade7uate

489 489 -/9

Pa-=,ng s4a0e a/a,*a3,*,t+ ,n 3,g 3a;aa-

A ; A ! ' A B ! ' ! , 0 : $ A R K ! 1 / S $ A C )

/ 9 L e s s ta n a d e 7 u a t e 4 8 9 A d e 7 u a t e M o r e ta n a d e 7 u a t e

4 8 9

+*

Ana*+s,s< A0 #t #0 0

o2n #n /#e $ art mo0t of t e /eo/'e 0a4 3#! 3aAaar 1oe0 not

/ro"#1e a1eBuate /ar6#n! 0/a$e. EBua' num3er of /eo/'e a'0o 0a40 t at a1eBuate 0/a$e #0 /ro"#1e1 for /ar6#n! 3#! 3aAaar. On'4 1*F of /eo/'e 0a4 t at more t an a1eBuate 0/a$e #0 a"a#'a3'e for /ar6#n! #n 3#! 3aAaar.

Inte-4-etat,on< Ana'4A#n! t

e a3o"e 1ata% I #nter/ret t at $u0tomer0 are not

0at#0f#e1 2#t t e /ar6#n! 0/a$e a"a#'a3#'#t4 /ro"#1e1 34 3#! 3aAaar. :en$e #tC0 a t reat for 3#! 3aAaar a0 #t ma4 'oo0e #t0 $u0tomer0 3e$au0e of 'e00 /ar6#n! 0/a$e a"a#'a3#'#t4. E"en t ou! man4 $u0tomer0 0a4 a1eBuate 0/a$e #0 a"a#'a3'e for /ar6#n! #n 3#! 3aAaar 3ut a'0o #t #0 a t reat for 3#! 3aAaar a0 #t #0 0een more num3er of /eo/'e are e7/e$te1 to $ome #n to 3#! 3aAaar. In o'#1a40 /ro3a3'4 #t 2#'' 3e "er4 1#ff#$u't for $u0tomer0 to /ar6 t e#r "e #$'e #n 3#! 3aAaar.

+1

C)stome-s 4-efe-en0e to2a-.s @,-ana sto-e

Bes No ?89 -89

$R):)R)1C) ,< A R.S K!RA 1A S,R)

-89

Bes N o

? 89

+-

Ana*+s,s< Out of m4 tota' re0/on1ent of -** $u0tomer0% E9F of t

em 0a40 t e4 !o to

t e#r near 34 6#rana 0tore an1 19F 0a#1 t at t e4 1onCt at a'' !o to an4 6#rana 0tore. T #0 0 o20 t at major#t4 of /eo/'e !o to 6#rana 0tore e"en t ou! t e4 "#0#t 3#! 3aAaar. But 0ome $u0tomer0 are t ere 2 o ne"er !oe0 to an4 6#rana 0tore.

Inte-4-etat,on< A0 /er t

e !#"en 1ata I ana'4Ae t at mo0t num3er of /eo/'e ten1 to

/ur$ a0e !oo10 from near 34 6#rana 0tore e"en #f t e4 $ome to 3#! 3aAaar. I $an $on$'u1e from t #0 t at a 6#rana 0tore #0 a $om/et#tor of 3#! 3aAaar. Some $u0tomer0 ne"er !o for 0 o//#n! #n 6#rana 0tore a0 of #t 1oe0 not a"e mu$ "ar#et4 o/t#on a"a#'a3'e 2#t #t. Pro3a3'4 t e4 are more #ntere0te1 #n a"#n! a 0 o//#n! e7/er#en$e rat er t an to ju0t !o an1 /ur$ a0e !oo10 from 6#rana 0tore.

+.

Com4a-,son of :,g 3a;aa- 2,t1 an+ @,-ana sto-e

Pr&#e 2&g !a1aar D&rana store >/ 6/
-5/ -// ?/ ;/ 4/ 5/ /
P r&# e

Ser,&#e 8/ 8/

Var&et" -// /

Cual&t" 4/ ;/

Con,en&en#e 58 >8

S o$$&ng E3$er&en#e ./ -/

Am!&en#e .8 8

-// >/ 8/ 6/ / >8 ;/ 4/ 58

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Inte-4-etat,on< I #nter/rete1 from t #0 t at a 6#rana 0tore #0 one of t e $om/et#tor of 3#! 3aAaar. It #0 a t reat for 3#! 3aAaar a0 0ome of t e attr#3ute0 of a 6#rana 0tore /ro"#1e0 more 0at#0fa$t#on to $u0tomer0. B#! 3aAaar 0 ou'1 tr4 to #m/ro"e on ea$ of #t0 attr#3ute0 an1 out $om/ete t e 6#rana 0tore 0o t at #t $an $on"ert t e $u0tomer0 of 6#rana 0tore to 3e t e $u0tomer0 of 3#! 3aAaar.

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B#! 3aAaar 0 ou'1 /ro"#1e 'ar!e /ar6#n! 0/a$e for #t0 $u0tomer0 0o t at t e4 $an ea0#'4 /ar6 t e#r "e #$'e0.

B#! 3aAaar 0 ou'1 #n$'u1e more of 3ran1e1 /ro1u$t0 #t0 /ro1u$t $ate!or4 0o a0 to attra$t t e 3ran1 $ oo04 /eo/'e to $ome #n to 3#! 3aAaar.

It 0 ou'1 ma6e 1#fferent $a0 $ounter0 for 1#fferent $u0tomer0. 8a0 $ounter an1 $re1#t $ar1 /a4ment $ounter 0 ou'1 3e /'a$e1 1#fferent'4 #n or1er to re1u$e t e ru0 an1 0a"e t e $u0tomerC0 t#me. T #0 2#'' 3e a 6#n1 of mot#"ator for t e $u0tomer0 of 3#! 3aAaar.

T e 0er"#$e of t e 0a'e0 /er0on #0 nee1e1 to 3e #m/ro"e1. Per0ona' $are 0 ou'1 3e ta6en 34 t e 0a'e0 /er0on for t e $u0tomer0 0o t at t e $u0tomer0 fee' !oo1.

Dur#n! t e off /ea6 ourC0 3#! 3aAaar 0 ou'1 /ro"#1e 0ome offer0 to #t0 $u0tomer0 0o t at /eo/'e 2ou'1 3e en$oura!e1 to $ome to 3#! 3aAaar 1ur#n! off /ea6 our0. T e $u0tomer0 2 o are /re0ent #n t e ma'' 1ur#n! t e off /ea6 our0 of 3#! 3aAaar 2#'' 1ef#n#te'4 !o #n to 3#! 3aAaar #f 0ur/r#0e offer0 are ma1e at t at t#me.

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8u0tomer $are 1e/artment #0 nee1e1 to ta6e /ro/er $are of $u0tomer $om/'a#nt0 an1 Buer#e0. T e /er0on 0#tt#n! at t e e'/ 1e06 of 3#! 3aAaar 0 ou'1 3e a3'e to /ro"#1e a'' ne$e00ar4 #nformat#on to t e $u0tomer0 2 ene"er #t #0 reBu#re1.

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B#! 3aAaar #0 a 4/ermar6et a0 #t /ro"#1e0 "ar#ou0 6#n10 of !oo10 '#6e a//are'0% !ro$er4% 0tat#onar4% foo1 #tem0% e'e$tron#$ #tem0% 'eat er #tem0% 2at$ e0% je2e''er4% $ro$6er4% 1e$orat#"e #tem0% 0/ort #tem0% $ o$o'ate0 an1 man4 more. It $om/ete0 2#t a'' t e 0/e$#a't4 0tore0 of 1#fferent /ro1u$t0 2 #$ /ro"#1e !oo10 at a 1#0$ounte1 rate a'' t rou! t e 4ear. It o'10 a 'ar!e $u0tomer 3a0e an1 #t 0eeme1 from t e 0tu14 t at t e $u0tomer0 are Bu#te 0at#0f#e1 2#t 3#! 3aAaar. A0 of no2 t ere are ., 3#! 3aAaar0 #n 1#fferent $#t#e0 of In1#a% #t 0eem0 t at t ere #0 a "a0t !ro2t of 3#! 3aAaar '4#n! a0 $u0tomer0 1eman1 #0 #n$rea0#n! for 3#! 3aAaar0.

B#! 3aAaar #0 a 4/ermar6et 0tore 2 ere "ar#et#e0 of /ro1u$t0 are 3e#n! 0o'1 on 1#fferent /ro1u$t $ate!or4. It a0 emer!e1 a0 a u3 of 0 o//#n! 0/e$#a''4 for m#11'e $'a00 /eo/'e. D#fferent t4/e0 of /ro1u$t0 0tart#n! from a 3a34 foo1 to /#AAa0 a'' are a"a#'a3'e un1er one roof. In De' # #t #0 t e m#11'e $'a00 /eo/'e 2 o mo0t'4 1o mar6et#n! from 3#! 3aAaar. E"en mo0t of t e /eo/'e 1o t e#r mont '4 0 o//#n! from 3#! 3aAaar. E,

Peo/'e not on'4 "#0#t 3#! 3aAaar to 1o 0 o//#n! 3ut a'0o "#0#t for out#n! /ur/o0e a0 #t /ro"#1e0 a "er4 n#$e am3#en$e to #t0 $u0tomer0. A0 /eo/'e !o to ma''0 t e4 ju0t ten1 to mo"e aroun1 3#! 3aAaar 2 et er #t #0 for 0 o//#n! /ur/o0e or for out#n! /ur/o0e. Gro$er4% a//are'0 an1 foo1 #tem0 are t e /ro1u$t0 2 #$ are 1eman1e1 mo0t 34 t e $u0tomer0 of De' # #n 3#! 3aAaar. T e major 1ra23a$6 of 3#! 3aAaar #0 t at #t 'a$60 #n /ro"#1#n! enou! /ar6#n! 0/a$e for #t0 $u0tomer0. T #0 ma4 1#0$oura!e t e $u0tomer0 to $ome to 3#! 3aAaar an1 0 o/ a0 t e4 fa$e 1#ff#$u't4 #n /ar6#n! t e#r "e #$'e0. E"en t ou! 0ome $u0tomer0 0a4 t at t e4 1onCt fee' /ro3'em #n /ar6#n! t e#r "e #$'e% #t #0 3e$au0e of t e /ar6#n! 0/a$e a"a#'a3'e to t em 34 t e ma''. A0 #t #0 0ur"e4e1 #t 0eem0 t at t e 3#!!e0t $om/et#tor0 of 3#! 3aAaar are t e 6#rana 0tore0 an1 t e 1#0$ounte1 0/e$#a't4 0tore0 '#6e &#0 a' me!a mart% De' # 3aAaar et$.

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.. If 4e0 t en 2 at are t e ot er reta#' out'et0 1o 4ou #nten1 to "#0#t #n a ma''R a@ Garment Out'et 3@ 5oot2ear Out'et $@ 5oo1 8ourt 1@ Enterta#nment e@ G#ft 8orner f@ ;e2e''er4 an1 Wat$ e0 0tore ,. W at #0 t e /ur/o0e 3e #n1 "#0#t#n! B#! BaAaarR a@ S o//#n! 3@ Out#n! $@ Dat#n!
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