VISION 2015 AND CORE VALUES

Vision 2015
To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology.

Vision 2015

CUSTOMER CENTRICITY
Understand customers needs to offer suitable solutions in timely and courteous manner to ensure lifetime customer relationship. Guiding principles: 1. Treat customers with respect and courtesy. 2. Proactively reach out to customers to understand their needs and offer solutions. 3. Always deliver to the promise. 4. Work towards achieving customer loyalty.

TEAMWORK
Promote a culture of trust and honesty, and align collective ideas, skills and resources to continuously deliver excellence at all times. Guiding principles: 1. Support a culture of mutual respect, trust and honesty. 2. Align collective strengths and go out of the way to achieve the goal of the Bank. 3. Be an active team player and make quality contributions to the team effort. 4. Openly communicate and support each other.

ETHICS
Ensure fairness, honesty and integrity in our intent and practices at all times. 1. 2. 3. 4. Guiding principles: Practise Axis code of conduct in spirit and action. Be fair and respectful to all. Maintain individual integrity. Encourage ethical behaviour at all times.

OWNERSHIP
Continually work in the best interest of the Bank by nurturing a sense of belonging and by accepting responsibility for individual and collective action. Guiding principles: 1. Inspire a sense of belonging. 2. Encourage responsibility and accountability for all actions and outcomes. 3. Partner in organisational success and excellence. 4. Take responsibility for joint outcomes.

TRANSPARENCY
Follow open and fair exchange of communication at all times. Guiding principles: 1. On-going sharing of knowledge and information. 2. Share appropriate and accurate information on a timely basis with underlying principles (not only what, but also how and why). 3. Ensure common understanding of information and facts. 4. Encourage open and fair practices.