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Chapter 1 Introduction: Marketing For Hospitality and Tourism
Chapter 1 Introduction: Marketing For Hospitality and Tourism
Introduction: Marketing
for Hospitality and
Tourism
Marketing
Mix
Place
Product (Distribution)
Price Promotion
■ Advertising
■ Sales promotion
■ Packaging
■ Personal selling
■ Public relations
Needs, wants,
and demands
Markets Products
Exchange, Value,
transactions, satisfaction,
and relationships and quality
70 63 65
60
50
Percent
40 Definitely Recommend
30
30 25 Definitely Return
20
8 10
10
0
1 2 3
1 = Very Satisfied, 7=Very Dissatisfied
* Even though 3 is still a "positive"
score on the above 7 point scale, few
customers giving that rating will return
AAmarket
market isis aaset
set of
of actual
actualand
and potential
potentialbuyers
buyers
who
whomightmight transact
transact with
with aaseller.
seller.
The
The Selling
Selling Concept
Concept
Profits
Customer Integrated
Market through
Needs Marketing
Satisfaction
The
The Marketing
Marketing Concept
Concept
Marketing for Hospitality and Tourism, 3e ©2002 Pearson Education, Inc. 18
Philip Kotler, John Bowen, James Makens Upper Saddle River, NJ 07458
Marketing Management
Philosophies
Production Concept •Consumers favor products that are
available and highly affordable.
•Improve production and distribution.