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  • Gillette Product Portfolio

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    Kazi Rakibur Rahman
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    Gillette's portfolio focuses on innovation through new razor technologies like Mach III and Fusion that create an emotional connection for customers. They have strong branding through advertising and sponsoring major sports events. Gillette is a market leader thanks to their creativity and R&D investments, worldwide product availability, reliance on quality, and strong marketing. However, they are highly dependent on their core razor business and face threats from new competitors, substitutes like electric shavers, and economic downturns.

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    Gillette's portfolio focuses on innovation through new razor technologies like Mach III and Fusion that create an emotional connection for customers. They have strong branding through advertising and sponsoring major sports events. Gillette is a market leader thanks to their creativity and R&D investments, worldwide product availability, reliance on quality, and strong marketing. However, they are highly dependent on their core razor business and face threats from new competitors, substitutes like electric shavers, and economic downturns.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    223 views3 pages

    Gillette Product Portfolio

    Uploaded by

    Kazi Rakibur Rahman
    Gillette's portfolio focuses on innovation through new razor technologies like Mach III and Fusion that create an emotional connection for customers. They have strong branding through advertising and sponsoring major sports events. Gillette is a market leader thanks to their creativity and R&D investments, worldwide product availability, reliance on quality, and strong marketing. However, they are highly dependent on their core razor business and face threats from new competitors, substitutes like electric shavers, and economic downturns.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    Gillette Product Portfolio

    BRAND AMBASSADORS

    PODs Innovation. Emotional Connect. Not easily replicable technology.(Mach III, fusion, M3power etc.) Strong Brand Image. Advertising. Events Sponsorship (cricket, soccer, tennis). Provides superior total grooming solution.

    Strength

    Creativity and R&D investment Product availability worldwide People Reliance on Quality of Product Strong marketing and advertising Strong brand loyalty Market Leader SWOT

    Weakness
    Highly dependent on core business Expensive brand maintenance Heavy Dependence on Street Retail Outlets Gillette has multiple blade and razor systems but their cartridges are not interchangeable with their other models

    OPPORTUNITIES
    Analysis Use of e-commerce Increased Grooming, changes in societal attitudes and consumer brand preference New product launches Increasing buying Power Demand for high quality products

    Threats
    New Competitors Growth in number of substitutes Electric shaving technology Economic downturn Cloning of successful brands

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