Memo

To: From: Date: Re: Brimm, David Robert Wei Dong April 1, 2014 Financial Disclosure Document Excerpt

In this memo, I want to generally analyze how this document explains the financial information under the communicating financial standard.

Verbal aspects: This document generally omits superfluous words which makes the whole
report looks concise and clear. But lots of negative compound in the report, like does not allow or do not have and so on. Such negative words will make the report longer and harder to understand; however, reports short sentences can solve this problem. There an obvious problem on the beginning of this report, subject, verb, and object order is interrupted by writer. For example, the sentence The Annual Meeting of Shareowners of Eli Lilly could be changed to Eli Lillys shareowners Annual Meeting This structure will let readers comprehend the contents better. Moreover, some sentence structure should be parallel, like the first paragraph of this document.

Nonverbal aspects: First of all, about hierarchy, this document does pretty well on it. The
document evidently includes different levels of document title, headings or subheadings that organize the report well. Author uses serif typeface, Scala for general text that easier to read than another type, sans serif. Writer chooses a suitable type of font which is between 10pt to 12pt. He underscores the important information as well, he makes them bold or italic that reader could easily recognize such key points. In layout aspect, writer uses the write space efficiently and enough margin space makes report readable. The left justified and ragged right layout lets report looks more professional and more eye-catching. However, there has a noticeable problem; the author keeps lines always to a unreasonable length, which much longer than 64 characters. Readers will lose their space and patience to read such long sentences. On the converse, the author keeps paragraph reasonable short that avoid dense text and he uses bullets to organize the contents make sure its easier to read. Finally, the organized data in the report is clear and well formed. Nevertheless, I believe if author could explain the data more, then reader will realize both text and data better.