Paramount Pictures

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Paramount Pictures

Adolph Zukor, Jesse L. Lasky and Cecil B. DeMille formed it in 1912 Zukor laid the foundation for the company by acquiring the U.S. distribution rights to the silent French film Queen Elizabeth, a groundbreaking four-reel feature in a time when two reels was the norm. Its overwhelming success propelled Zukor's Famous Players Film Company to great heights, and in the process, transformed the business of entertainment forever. It was the first feature-length film actually made in Hollywood, and marked the debut of the Jesse L. Lasky Feature Play Company. Months later, after another merger with a nascent film distribution exchange called Paramount Pictures, the resulting entity became Paramount Famous Lasky Corporationb With its symbol of a rugged, snow-covered peak from the Wasatch mountain range, Paramount Famous Lasky Corporation became the first successful nationwide film Distribution Company, releasing two to three new pictures a week from 1916 to 1921. It became a fully integrated company that controlled every aspect of filmmaking - production, distribution, and exhibition - until the Supreme Court ultimately ruled that it constituted a monopoly for motion picture studios to also own theatre chains. The Great Depression proved tumultuous and while Lasky was forced out of the company, Zukor hung on until 1936 when he was replaced as President by Barney Balaban. Zukor assumed the title of Chairman of the Board of the newly named Paramount Pictures, and though it was largely a token position, he remained active in the company until his retirement in 1959.

Their film portfolio ranges from large franchises such as Star Trek, to family films such as Rango. This therefore means that their audience sections and types change in accordance to the film produced- they are not aimed at a specific market. Brad Grey, previously a television producer, is the current CEO They specialise in mainly action genre.

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