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    Session Planner Retail Marketing MS - 212

    Uploaded by

    Anshul Gupta
    Introduction and Overview of the subject. 2. Definition, Scope and Importance of Retailing. 3. Information Gathering in Retail. 4. Global and Indian Retail Scenario. 5. Franchising Decisions. 6. Customer Service, Customer Relationship Management.

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    Session Planner Retail Marketing MS - 212

    Uploaded by

    Anshul Gupta
    7 views2 pages
    Introduction and Overview of the subject. 2. Definition, Scope and Importance of Retailing. 3. Information Gathering in Retail. 4. Global and Indian Retail Scenario. 5. Franchising Decisions. 6. Customer Service, Customer Relationship Management.

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    Session Planner Retail Marketing MS- 212

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    Introduction and Overview of the subject. 2. Definition, Scope and Importance of Retailing. 3. Information Gathering in Retail. 4. Global and Indian Retail Scenario. 5. Franchising Decisions. 6. Customer Service, Customer Relationship Management.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    7 views2 pages

    Session Planner Retail Marketing MS - 212

    Uploaded by

    Anshul Gupta
    Introduction and Overview of the subject. 2. Definition, Scope and Importance of Retailing. 3. Information Gathering in Retail. 4. Global and Indian Retail Scenario. 5. Franchising Decisions. 6. Customer Service, Customer Relationship Management.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Unit

    Particulars / Topics

    Unit - I

    1. Introduction & Overview of the subject. 2. Definition, Scope and Importance of Retailing; 3. Retail Formats First Online Test 4 Information Gathering in Retail Second Online Test 5. Global and Indian Retail Scenario Third Online Test

    Pages from 1-15 S Pradhan 21-37, 55 S Pradhan 61-87 S Pradhan

    309-330 Levy & Weiltz

    21-37 S Pradhan

    Unit 2

    6. Retail Market Strategy & Financial Strategy 7. Retail Location 8 Franchising Decisions First Online Test 9. Retail Information system Second Online Test 10. Customer Service, Customer Relationship Management 11 GAPs Model Third Online Test 309-330 Levy & Weiltz

    Was done last year

    Unit 3

    12. Merchandise Management 13. Sales forecasting 15. Assortment Plan First Online Test 16. Inventory Management 17. Merchandise Buying Second Online Test 18. Retail Pricing 19. Retail Communication Physical

    Evidence and Services cape Third Online Test Unit 4 Store Layout. Design & Visual Merchandising Atmospherics Responsibilities of a Store Manger First Online Test Inventory Shrinkage Retail HRM Legal & Ethical Issues in Retailing Second Online Test Online Retailing Third Online Test

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