The World of Consumerism

Complete the diagram with as many words you can think of on the topic of consumerism.

Consumer Society

We live in a New Branded World!

Comment on the following: Advertising information in order to attract peoples attention is one form of communication. It must inform, persuade, remind of and strengthen a product or a brand.

Discuss the following questions on advertising:

1. A good advertisement must be
a. funny and effective. b. beautiful and deceptive. c. practicle and objective.

2. Advertisements only work when they

a. show famous people endorsing the product/item. b. compare a specific product with its competitors. c. just show the positive aspects of the product.

3. The ultimate purpose of an advertisement is to

a. make us want to buy the product immediately. b. make us feel like we need it desperately. c. show us the good side of life.

Lets have a look at some commercials: What do you think of this one?

HERE YOU HAVE ANOTHER ONE

And another one

Commercials: How they want to manipulate you!

Fill in the table below. 1. Products advertised

2. The major differences between them

3. Target audience / market

4. Advertising strategy used by the advertisers 5. Images the advertisers are trying to create

Advertising has a strong effect on people nowadays! We cannot be blind and trust the things we see

Its important to point out the following: - Dont be naive! - Watch commercials with care! - Remember that what you see is not always what you get!

Your favourite TV advertisement

Describe your favourite TV advertisement. Start saying what it is about, where it takes place, where it is set, what is happening, etc.. Good luck!