Professional Documents
Culture Documents
New England Forest Products SBA Presentation
New England Forest Products SBA Presentation
Fall 07 Chair: Jennifer Omasta Alternate Chair: Mahia Valle Researcher: Jenna Hunt Logo Design: Nick Degon Editor: Luke Ferreira Alternate Secretary: Krystin Dragonetti Power-Point: John Garrity SSPS Software: Jennifer Russo Secretary: Eric Yoshikawa
Spring 08 Chair: Jennifer Omasta Alternate Chair: Krystin Dragonetti Secretary: Eric Yoshikawa Logo Design: Nick Degon Researcher: John Dillon and Joe Ferris Power-Point: Beth Ellis, Adam McClellan, and Lindsy Girard Editor: Taylor Michaud Alternate Secretary: Jen Gagne Google Researcher: Chris Lacaillade
New England Forest Products, located in Greenfield, NH, is a sawmill that specializes in retail and wholesale hardwood products. Owned by David and Deborah Buxton.
David, a licensed professional forester, has been in the forest management industry for over 26 years. Established in 1993.
NEFP works with several logging and trucking subcontractors. It employs 13 on-site workers.
Employs 4-5 logging crews, over 50 independent loggers, truckers, and many types of land owners throughout New England.
NEFP buys more than 5 million feet of wood annually. Wood types include: red oak, soft maple, white ash, and birch.
By-products from the mill are processed into bark mulch for landscaping and sawdust, which is sold locally and made into wood pellets. Lumber is also available for retail sales. Local customers purchase lumber for anything from barns to raised gardens and flower beds. The milled wood is often made into architectural mill-work flooring, stair treads, cabinets to name a few products.
More difficult to buy logs. More difficult to sell manufactured lumber. Increased foreign competition from China and South America. China manufactures a lesser-quality lumber than native species. Drop in lumber prices due to depressed real estate market and oversupply.
http://finance.google.com/finance
http://finance.google.com/finance
Wood has been an important construction material since the beginning of time. Hardwood tends to come from broad leaved trees, produce a fruit or nut, and can survive in the winter. Hardwood is of higher density and hardness than softwood. Hardwoods are used to build furniture, cabinetry, flooring, utensils, etc. The hardwood industry in the northeast depends on private forest owners for their raw material supply.
Future Goals
An expansion project to turn workers 50 hour weeks into 40 hour weeks without sacrificing production. New computer equipment/software to tally production levels.
Product: The SBA Group prioritized on hard wood products for retail. Promotion: The SBA Group prioritized on website development and logo design. Price: The SBA Group thematically emphasized competitive pricing. Place: The SBA Group focused on developing a primary local market in Southern NH, and a secondary international/global market.
Home-Page Suggestions
Re-construct the format of the homepage. Create each page with a link back to the homepage, to help simplify navigation.
Create a short statement using keywords to welcome and inform potential customers about New England Forest Products.
Less is more!!! Take away clutter and excess information on the homepage, and add links to important areas.
NEFP, locally grown, nationally used. Wood products from your own back yard. New England Forest Products committed to providing the finest quality timber since 1993. Imagine what our wood could become. Professionalism with a touch of family. Family ran, community built. Branching out to you, for you.
Google advertising has generated some keywords that people search for in relation to purchasing wholesale or retail forest products. To be an effective website, and also to boost popularity and search ratings, NEFP must create a short statement informing the public about the company, using some of these keywords.
Google Advertising
http://www.google.com/intl/en/ads/
Google AdWords
You create ads and choose keywords (words or phrases related to your business). Get keyword ideas
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
People can simply click your ad to make a purchase or learn more about you. You don't even need a webpage to get started - Google will help you create one for free. It's that easy!
Google AdSense
Maximize your site's revenue potential with contextually targeted ads. Customize ads to complement the look and feel of your site. Track the success of different formats and locations with online reports.
Getting Paid
You get paid whenever someone on your site clicks on one of the AdSense ads. Advertisers can also bid to appear on your site on a CPM (cost per thousand impressions) basis. Both CPC and CPM bids compete in the AdWords program to ensure that you optimize your ad revenue.
Google has an EFT payment system available in a number of countries, which will help get your AdSense earnings delivered directly to your bank account every month without any additional effort.
How much you earn depends on a number of factors including how much an advertiser bids on your site -- you'll receive a portion of what the advertiser pays. The best way to find out how much you'll earn is to sign up and start showing ads on your web pages.
About Us Link
Rather than have a major link labeled mission on the homepage, an About Us link would be more strategic. Should be more condensed. Other Layout Suggestions Should have links along the side of the page (or top or bottom) to the following related areas: Mission, History, Meet The Staff, Location/Directions, Careers, and In the News.
Our mission at New England Forest Products is to provide our customers with the highest quality wood products, at a competitive price, using environmentally friendly practices.
In 1993, he purchased the current business site located on Route 31. Over the years, he had established relationships with landowners interested in good forest management, as well as local loggers. These relationships are an integral part of the success of New England Forest Products. Dave expanded the business - upgrading the equipment to increase efficiency and productivity of the mill.
In 1997, the was a setback. On July 3, a freak tornado whipped through the area leaving the newly renovated mill a pile of rubble. With the help of NEFPs neighbor across the street, American Steel; a local builder, Norm Shephard, as well as many friends, the mill was up and running again within 6 weeks. This was no easy task and the fact that the mill was up and running again in six weeks employees never having lost a day of work, and all markets intact was a testament to what it takes to survive and succeed commitment and community!!
Since it is a small family ran company, people would like a meet the staff section.
The SBA Group believes it will benefit the company as it will show the consumer that they care about family values and employees.
We recommend that the About Us page should include a direct link to career opportunities at the mill.
We recommend that the About Us page include the In the News section and Testimonials of buyers, suppliers, and other stakeholders.
Rules for obtaining the highest quality website in the perception of Google
Minimize the number of links on homepage. Use routing links to navigate between homepage and minor pages.
This is a perceived as an impartial overview of a specific topic. This allows you to show yourself in a positive light to the public in a very simple format.
All Wikipedia pages follow the same basic outline and characteristics.
The most important aspect is that the entry is written in an impartial third person perspective with little to no opinions placed in the entry. Monitor regularly for needed changes
You Tube
Place videos
Monitor You Tube forums relevant to NEFP Add up-date videos as new staff happens
Questions