The Science of Email Marketing 2012

The evolution of email.

Dan Zarrella Social Media Scientist

#EmailSci

Challenges

Takeaway:

Email marketing must evolve.

Content

Filtering

Takeaway: Tell me what I get from your emails.

Takeaway:

Beware of sales-y jargon.

Takeaway:

Send passionate emails.

Takeaway:
If you must, use brackets not parenthesis.

Takeaway:

Personalize your emails.

Takeaway:

Send visual emails.

Takeaway:

Link your emails well.

Takeaway:
Segment to be particularly and specifically relevant.

Timing

Email = Homework

Takeaway: Your newest subscribers are your best.

vs

Takeaway: Experiment sending on weekends.

Takeaway:

Email early in the morning.

Subscribers

Takeaway: Give visitors something for subscribing.

Takeaway: Use subscriber-only special offers.

Takeaway: Experiment with actionbased buttons.

Thank you!