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  • Hair Clip Up Sales 30% Marketing

    Uploaded by

    Nuttea Jirattivongvibul
    9 views17 pages
    Which location will up sales hair clip 30% Marketing Management

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    Hair Clip up sales 30% Marketing

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    Which location will up sales hair clip 30% Marketing Management

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    9 views17 pages

    Hair Clip Up Sales 30% Marketing

    Uploaded by

    Nuttea Jirattivongvibul
    Which location will up sales hair clip 30% Marketing Management

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 17

    Hair clip sales location

    Develop research plan

    Agenda

    Defining objective

    Develop research plan

    Defining the objective

    Defining the objective

    Where/which location should we sell hairclips in the department store so that the sales would increase by 30% ?

    Develop research plan

    Develop research plan


    1. 2. 3. 4. 5. Observational Focus group Survey Behavioral Experimental

    Customer shopping behavior 1. Membership card 2. Video image processing 3. Stamp application 4. Mobile analytics

    Membership Card

    Video image processing

    Stamp application

    Stamp application

    Mobile analytics

    Mobile analytics

    Mobile analytics

    Sample product
    Collect customer data by placing sample product in difference location.

    Asking a short question whether they intend to buy or not?

    Placement testing Shelf re-location

    Thank you !!

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