Americas DriveIn

Sonic White Paper Americas Drive-In Written for BUSI-1304 by Di-CORP

SM

Seth Slover Abby Roberts Zeb Rollins Tiffany Sharpensteen

Since our inception in 1953 in Shawnee, OK we have revolutionized the drive-in experience with personalized carhop service and a unique menu. We are, and this year we continue to be one of the most differentiated concepts in the quick service restaurant industry. From an increase to income to an increase in customer service surveys, we are excelling! From a marketing standpoint, we have multiple strategies and advantages to keep us at the top. From our brightly colored double arrows to our push to order experience, we have an incredibly strong brand image across the board. In the past three years Sonic has contributed more than $2.7 million to public school classrooms across the country through Limeades for Learning.

Marketing Strategies
Brand Differentiation

Advertising
SEE Yourself at Sonic Campaign

Public Relations

Brand Image
400,000 Drink Combos

Pricing Advantage

Cruisers Club

Limeades for Learning

Carhop Experience

Text Offers