Questionnaire for Marketing Research

We are students of MBA in the NCBA&E. we are doing this research for the practical fulfillment of our course Marketing Research. My selected research topic is Self-Concept & Brand Personality impact on Brand Choice. Please choose the option, you think best. The information being collected is purely for education purpose & it would be kept confidential. I should be grateful to you for your support. a- Name: c- Institution: b- Gender: d- Department:

Note: Select a laptop brand and answer the question according to that which asked bellow.
Please select the answer that most corresponds to your opinion in each question. 1=strongly disagree, 2=disagree, 3= neutral, 4=agree, 5=strongly agree.

e-Which Brand do you have?

sr Questions
Consumer Perception: 6 7 8 9 10 11 12 13 14 This brand has good quality. Its products are flawless. Its products are durable. Its products are reliable & confident. I think this is a good product User-image congruence: Do you think that brand is Family Oriented? Do you think that brand is leading brand? Do you think that brand is innovative by technology? Do you think that brand has uniqueness? Brand personality congruence: 15 16 17 It tells something about social status. I identify myself with my description of the product. This product matches with my personality.
1

(1) Dell 5 4 3

(2) HP 2 1

Brand Prestige: 18 19 20 21 22 23 24 Are you status conscious? It represents the latest lifestyle. This brand is prestigious brand. It is associated with wealth. Brand Choice: Do you think you are brand conscious? I will purchase that brand in future. I would recommend this product to other people.

If you have any suggestion about this brand pleases mention? -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

***** Thanks for your cooperation *****