The document discusses different font styles - Book Antiqua, Futura, Helectiva Neue - that could potentially be used for branding by Michigan Engineering. It mentions that Book Antiqua is a traditional serif font, Futura is a geometric sans-serif font, and Helectiva Neue is a humanist sans-serif font.
The document discusses different font styles - Book Antiqua, Futura, Helectiva Neue - that could potentially be used for branding by Michigan Engineering. It mentions that Book Antiqua is a traditional serif font, Futura is a geometric sans-serif font, and Helectiva Neue is a humanist sans-serif font.
The document discusses different font styles - Book Antiqua, Futura, Helectiva Neue - that could potentially be used for branding by Michigan Engineering. It mentions that Book Antiqua is a traditional serif font, Futura is a geometric sans-serif font, and Helectiva Neue is a humanist sans-serif font.