A STUDY ON DEALERS ATTITUDE A.SUKUMAR M.Com., M.Phil.

, PGDCA

A Study on Dealers Attitude towards Acc Cement with Special Reference to

Coimbatore District

Personal data:

1. Name(Optional) :

2. Age :  Below 35yrs 35-45yrs Above 45yrs

3. Educational Level :  Below Pre degree UG/Diploma PG

4. Nature of the Shop

o Cement Outlet
o Cement Cum Hardware
o Cement / Building materials

5. No of Years in Business?
o Less than 5 years
o 6 – 10 years
o 11 – 15 years
o More than 15 years

6. What are the grades you are dealing with?

o 43 grade cement
o 53 grade cement
o Blended cement
o All grade cement

7. Which grade is more Saleable?

o 43 grade cement
o 53 grade cement
o Blended cement

8. Which influence you to buy this product?

o Quality
o Price
o Brand Image

9. How much quantity of cement you sell per month?

o 200 – 400 tons
o 400 – 600 tons
o 600 – 800 tons
o More than 800 tons
A STUDY ON DEALERS ATTITUDE A.SUKUMAR M.Com., M.Phil., PGDCA

10. How often you are getting the supply of product?

o Daily
o Once in a week
o Once in 15 days
o Once in a month

11. Reason for selling cement?

o Customer Acceptance
o Increased profitability
o Availability of product

12. What is the mode of payment?

o Cash
o Credit

13. Does the company provide any Incentive Scheme?

o Yes
o No

14. If yes then mention the scheme? ________________

15. Opinion about the company’s Incentive Scheme?

o Very Good
o Good
o Satisfactory
o Poor

16. Comparing to other brand cements how is the price of Acc cement?
o High
o Normal
o Low

17. Which type of customer buying the product constantly?

o Retailers & Contractors
o Retailers & Engineers

18. Do Consumer generally request cement?

o Always
o Frequently
o Sometimes
o Never
A STUDY ON DEALERS ATTITUDE A.SUKUMAR M.Com., M.Phil., PGDCA

19. Does the company give any advertisement for the product if yes through what
medium?
o TV
o Radio
o Newspaper
o Magazines
o Others ___________

20. Does the company give information about the different grades and their quality
standards periodically?
o Yes
o No

21. If yes through what medium?

o Letters
o E mail
o Phone

22. Apart from the company did you take any steps to increase the sales?
o Manson meeting
o Discount
o Credit Facility

23. Whether the company conduct dealers meet regularly?

o Yes
o No

24. If yes specify the frequency in which the meets were conducted?
o Once in a year
o Twice in a year
o More than twice

25. Opinion on the timely distribution system?

o On time
o Not on time

__________THANK YOU_________