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    The document discusses a S.W.O.T. analysis for Korean Air's logo rebranding. The strengths of the current logo are its use of red and blue colors. The weaknesses are that the yin yang logo is outdated and similar to Pepsi's logo. Rebranding could provide opportunities to keep up with customer needs, fashion trends, and improve competitiveness. Not rebranding risks losing customers and market share as Korean Air faces threats.

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    Swot

    Uploaded by

    stephanebouclier
    307 views1 page
    The document discusses a S.W.O.T. analysis for Korean Air's logo rebranding. The strengths of the current logo are its use of red and blue colors. The weaknesses are that the yin yang logo is outdated and similar to Pepsi's logo. Rebranding could provide opportunities to keep up with customer needs, fashion trends, and improve competitiveness. Not rebranding risks losing customers and market share as Korean Air faces threats.

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    The document discusses a S.W.O.T. analysis for Korean Air's logo rebranding. The strengths of the current logo are its use of red and blue colors. The weaknesses are that the yin yang logo is outdated and similar to Pepsi's logo. Rebranding could provide opportunities to keep up with customer needs, fashion trends, and improve competitiveness. Not rebranding risks losing customers and market share as Korean Air faces threats.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    307 views1 page

    Swot

    Uploaded by

    stephanebouclier
    The document discusses a S.W.O.T. analysis for Korean Air's logo rebranding. The strengths of the current logo are its use of red and blue colors. The weaknesses are that the yin yang logo is outdated and similar to Pepsi's logo. Rebranding could provide opportunities to keep up with customer needs, fashion trends, and improve competitiveness. Not rebranding risks losing customers and market share as Korean Air faces threats.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 1

    S.W.O.

    T Analysis

    What are the STRENGTHS of the existing logo?

    The 2 main democratic colours Red and Blue will always be strong and catchy.

    What are the WEAKNESSES of the existing logo?

    Korean Air’s Yin and Yang Logo is obsolete and is too similar to Pepsi Cola
    logo.

    What OPPORTUNITIES are there from re-branding?

    To keep up with the times, fashion and customer needs and to generally
    improve Korean Air competitiveness.

    What THREATS are there from not re-branding?

    Korean Air is facing a loss of customers and parts of the air market.

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