IM-Question Bank 1. Discuss the socio-cultural environmental influences on international marketing. 2.

Discuss various models at every stage of Internationalization decisions for internal external environment screening. 3. Discuss various objectives of International Marketing along with challenges involved International marketing. 4. Elaborate four basic International Marketing orientations/ philosophies of organization with example. 5. How an international market is segmented? Explain in brief. Discuss Hofestads Culture Component model 6. What are the various international market entry strategies? Explain with example.. 7. Explain the trade barriers. What are the different type of Tariff and NonTariff barrier. 8. Explain Preliminaries to start Export Business 9. Discuss various types of branding decisions for domestic and international markets. 10. Short notes attempt any three : a. Type of L/Cs. b. Parameters to decide LDC, DC and Developing Countries c. INCOTERMS d. Marine Insurance e. Export Promotion Councils f. Contractual mode of entry. g. Exchange Rates considerations in Pricing h. Global sourcing its impact on Indian industry. i. NAFTA. j. International Product life cycle. k. Direct-Indirect export- Advantages and Disadvantages 11. Discuss various factors affecting International Pricing. 12. How international marketing channels of distribution are selected? Discuss. 13. Analyze the recent changes in import and export policy of India and explain its impact on the growth of Indian exports.

14. What is the importance of international trade from the organizational perspective? What are the limitations for growth for organizations concentrating only on domestic marketing? 15. Discuss Pre shipment and post shipment documentation procedure. 16. Discuss various types of Product and branding strategies/decisions for domestic and international markets. 17. Country Profiling PESTLE Analysis Economic data, including Global Competitiveness Ranking Economic Freedom Ranking Enabling Trade indices Currency key economic indicators such as basic resources and demographics, GDP level and structure and foreign trade outline. China Mexico Cambodia Sewden