RESHOESABLE

Enterprises handmade shoes, shoes made from Cardboard boxes and sacks with st !ish desi"n And sportab!e

O!eh # Ratih $%ma!a &' (' &a%!%s &ar!ind%n"an .sti /ah %nin"sih 2ariat%! .!miah )*)))+++,, --)))++-+, -0)))++++1 )-)))++3+-

$ha!ifard 2i4darsah -0+5)+++-5

owner

Executive Summary Gunny-sack is a popular wrapper or container in indonesia in the 80s which is often used as basic material to make clothes due to lack of fabric in those days. Unlike in the 21st century is the all-new, unny-sack was used as intended, namely as a means of clo!e, !e etables or other food substances. "ecause the fibers are so thick and hard, a lot of market players in #nonesia that sells unny-sack back to the people of #ndonesia. "ut like the product in eneral, when the container is only sold oods without reworked back, then there would be no added !alue in the product. $his is where the idea of this product appears. %ecycle cardboard container with unnysack as a basic material reshoesable, until the sale of this ba will et bi er.

Daftar Isi
Executive Summary..................................................................................................................... 2 Executive Summary..................................................................................................................... 2 Daftar Isi...................................................................................................................................... 3 Daftar Isi...................................................................................................................................... 3 1.Overview of The Business........................................................................................................4 1.Overview of The Business........................................................................................................4 1.1.Back roun!........................................................................................................................ 4 1.2."ur#ose an! Benefit...........................................................................................................$ 1.3.Business Sco#e.................................................................................................................. $ 1.4.Stake%o&!er' (ocation' )enture *a#ita& +##roach' Business ,ana ement.......................2.,arketin "&an.......................................................................................................................... 2.,arketin "&an.......................................................................................................................... 2.1.In!ustria& Sector Descri#tion...............................................................................................2.2.+na&ysis ,arket "otentia&' *onsumer an! *om#etitor......................................................... 2.3./ix "ro ram ,arketin .......................................................................................................0 2.3.1."ro!uct ....................................................................................................................... 0 2.3.2.)a&ue .......................................................................................................................... 0 2.3.3."romotion.................................................................................................................... 1 2.3.4."&ace ........................................................................................................................... 1 3.O#eration "&an.......................................................................................................................... 1 3.O#eration "&an.......................................................................................................................... 1 3.1."ro!uct *a#acity an! (ocation...........................................................................................1 3.2.Techno&o y an! "rocess "ro!uction................................................................................12 3.2.1.Techno&o y ............................................................................................................... 12 3.2.2. "rocess "ro!uction ..................................................................................................11 3.3.E3ui#ment an! 4aw ,ateria&s..........................................................................................12 3

3.4.Or ani5ation an! ,ana ement........................................................................................13 4.,arketin /inance.................................................................................................................. 14 4.,arketin /inance.................................................................................................................. 14 $./ina& So&ution.......................................................................................................................... 1$./ina& So&ution.......................................................................................................................... 1-

1. Overview of The Business

1.1. Background
Gunny-sack is a popular wrapper or container in indonesia in the 80s which is often used as basic material to make clothes due to lack of fabric in those days. Unlike in the 21st century is the all-new, unny-sack was used as intended, namely as a means of clo!e, !e etables or other food substances. "ecause the fibers are so thick and hard, a lot of market players in #nonesia that sells unny-sack back to the people of #ndonesia. "ut like the product in eneral, when the container is only sold oods without reworked back, then there would be no added !alue in the product. $his is where the idea of this product appears. %ecycle cardboard container with unnysack as a basic material reshoesable, until the sale of this ba will et bi er. $his where the idea of this product appears. %ecycle unny-sack with cardbo& as basic material reshoesable, until the sale of this ba et bi er.

'andmade shoe business is a breakthrou h that is still a !ery lar e market opportunity. "usiness prospects of shoes made from waste is (uite bri ht, where people of #ndonesia are !ery concerned about fashion with the percenta e of )).18* compared to their creati!e industries such as handicrafts, desi n and ad!ertisin .$he share of fashion products made from waste is still lar e, especially amon adolescents o!er the a e of 1+ years to mature. ,ou could say all the circles like a uni(ue product especially when usin materials and non-market models. -roducts made from this waste can be e&ported, with attention to the tar et state to be addressed. Gi!en these waste products made from handmade shoes, the shoe manufacturer competition with mass made not to ti ht. "ecause the company is still new, the marketin of this product will be more effecti!e throu h online or internet, for the future this reshoesable roup can also .oin
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the community and follow the ba/aars of fairs nationwide. 0nce the re(uest has been passed throu h the minimum tar et, these shoes can be deposited at the shops with a consi nment system.

1.2. ur!ose and Benefit

$he purposes of this 1%eshoesable business is 2 a. %ecycle waste in #ndonesia so that the public is friendly. b. -roduce the uni(ue product an attractin so can be a main choices in the fashion world. c. 3ttract youth woth classical-based products. d. 3ddin one of the opportunities in the creati!e industries in the world, "enefit of this 1Reshoesable business is 2 a. $he people li!e wisely in the use of en!ironmentally friendly products. b. $he menu is the latest from the world of shoe desi n suitable for both men and women. c. -ro!ide an alternati!e way to select shoes ettin wise and en!ironmentally

1.". Business Sco!e

Reshoesable is a product is made from a classic with a modern desi n and sportable that can be used in a !ariety of e!ents. 4hoes made from unny-sack and cardbo& is also durable due to !ery stron .ute fibers with uni(ue packa in that is also made out of a unny-sack so that people become more wise in the use of plastics in the world. $his is one way that the plastic can be reduced. 5ashin is also easy, .ust stay brushed and dried briefly. 3cti!ities undertaken in this effort is the be innin is the manufacture of shoe desi n. 6oupled with the basic in redients in the search cardbo& and collectors unny-sack are sold in the 7orth of 4urabaya and in 4emaran street. $his cardbo& is used as a packa in an as the top layer of the shoes. $hen the ne&t sta e, of makin a pattern on pattern paper. $hen cut and sewn. 0nce all sections ha!e been prepared so that the parts are manufactured before assembled. $he last sta e is polishin shoes so ele ant and well dipacka in .

1.#. Stake$o%der& 'ocation& (enture )a!ita% *!!roach& Business +anagement

1Reshoesable business owned by a man as a business owner that does and monitors search base material. -rocess of makin and raphics directed by 8halifardy, one of %eshoesable team. -acka in and product packa e holded by #sti. 9inancial director is :ariatul. $his 9inancial ;irector double as a products marketin with -aulus. :ana ement be re ulated by the owner from capital, shoppin costs, worker salary, etc. 9orm of business entity is a pri!ate-owned enterprise with pri!ate capital. <nterprises reshoesable still open the main branch in 4idoar.o. 4idoar.o chosen as the location of the business because the cost of rent is cheap and close to 4urabaya. $he city is fle&ible in the deli!ery of oods. :arketin is the main tar et for the people in #ndonesia, especially in =a!a that has hi her #- compared to other cities. 4idoar.o is also the lar est district in <ast =a!a with hi h U:8:. 4o many people are huntin 4urabaya creati!e craft products in the city. -rices are more affordable than its competitors, sellin more !alue on these shoes lies in its packa in that can be used as a uni(ue shoppin ba . 4o customers who purchased %eshoesablewill also et uni(ue ba made of calico cloth. 4elected market se ment in this business is the middle to upper public. "ecause for the people in #ndonesia who are !ery carin fashion, the price is relati!ely cheap shoes with a !inta e desi h. 6ompetiti!e ad!anta e in this business is differentiation, the point is this is a business !enture that is different from other types of business shoe that is on the base material and packa in that are en!ironmentally friendly.

2. +arketing %an

2.1. Industria% Sector Descri!tion

#ndustry sector business 1%eshoesable is a small industrial business with employess ) business field, especially in 4idoaro shoes with !arious U:8: are hi hly de!eloped in this area is a business that is rowin . $he de!elopment of the shoe business is !ery di!erse. $he de!elopment of the shoe business with a focus on basic materials recycle cardboard and unnysack to recycle packa in also of calico cloth is still there. $his is because the business is a new business, there is no other business that entered in this field. 3nother similar effort to this field is the field of can!as shoes business that has been !ery market especially in urban areas such as
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4urabaya. $herefore, by lookin at the back round of 4urabaya and there is no other business like this business, this business has a ood prospect. $he factors that influence whether or not the business is rowin , namely2 a. $he emer ence of new competitors in the same field of business because this business is new relati!ely and so easy to be imitated. b. >ocation is a factor that could cause business is rowin or not. #f the election is less strate ic business location, it will not be a lot of potential customers who merely knows of the e&istence of at least this effort. $his also influence the de!elopment of this business. c. #nno!ation is !ery affectin because inno!ation can help make difference or the distincti!eness can be a force 1%eshoesable. -romotion is to note considerin business is a new business in the field. d. ;esi n !ariation should be new?fresh e!eryday which mean that has an unlimited model. this way is used to attract consumers. e. 9riendly ser!ice, this can increase consumer loyality and as a media promotion because the best promotion is mouth to mouth, if a consumer satisfied with the product that had been offered and satisfied with the ser!ice too so relationships tend to in!ite other.

2.2. *na%ysis +arket otentia%& )onsumer and )om!etitor

$ar eted at business customers 1%eshoesable are teena ers, colle e students, and adults coupled with domestic or forei n tra!elers who walks into the usually 4urabaya to 4idoar.o first stoppin to buy sou!enirs. 3ll can shop at anytime because in addition to allery, which opened at the place of manufacture, marketin is also done !ia online. 4o there will be a 2)-hour period durin which consumers can use to !iew the catalo and can order it at anytime.

+arket *na%ysis 201) 201@ 201+ 201A 2018

-otential 6ustomer 4'4 6olle e 4tudents 3dult and $ourist etc $otal

Growth

63GG%

2@* 20* 1@* 10* A0*

22 2@ 1@ @ +A

28 B0 1A + A1

B@ B+ 1C A CA

)) )B 21 8 11+

@@ @2 2B C 1BC

2@.A)* 20.0C* 11.28* 1@.8B* A2.C)*

2.". ,ix rogram +arketing

2.".1. roduct 4hoes pro!ided is based sporty shoes. 4o sportable themed shoes with !arious accesories such as straps, also from unny-sack. -acka in is used not only wear cardboard alone, but can also be made from unny-sacks or calico. 4o that will reduce the use paper and plastic which incidentaly comes from trees. $he materials used in the shoes offered, a former waste material the use of clo!es or other clothin that means the materials used are en!ironmentally friendly materials. Usually, if a con!entional shoe usin cardboard and plastic, then in reshoesable will more reduce the use of materials that are not en!ironmentally friendly. #n addition, the uni(ue desi n and classic 2000s era circulatin in use, will make a lot of people interested. "ecause reminiscent of the !inta e atmosphere of the past and semodern polished as creati!e as possible. "ookin s can be made online !ia the consumer for 2) hours e!ery day, how to see the catalo a!ailable, and consumers can make purchases on the web with the transfer system. 3fter a transfer, the items purchased will be deli!ered. 5hen consumers want to see the allery directly, it can reach its manufacturin base in 4idoar.o. 2.".2. (a%ue -roduct outline 1%eshoesable split into three, consist of 2 a. :an 4hoes, price ran es %p 1+0.000 - %p 200.000 b. 5oman 4hoes, price ran es %p 1)0.000 - %p 180.000
0

c. 5hen bookin more than B do/en pairs of shoes, then it will et a discount of 1@* 2.".". romotion 4e!eral promotional strate ies undertaken in the marketin of products 1%eshoesable, namely 2 a. -ro!ide discounts to buyer with purchase abo!e B do/en. 1@* with each couple. b. 0n certain e!ents, will pro!ide discounts as bi as B0*-@0*. c. 3d!ertisin in online media. d. -osters in strate ic places and in madin campuses. 2.".#. %ace $he area chosen as the place of business must ha!e a criterion close to the school children, colle e students, and forei n or domestic tourists to Dthe oal is usually to o shoppin , look for snacks, or .ust walkE and the surroundin communities, accordin to the desired tar et market. 4o the place that fit these criteria are 4idoar.o. 4idoar.o chosen as the location of the business because the cost of rentin somewhere cheaper and closer to 4urabaya. 5hile 4urabaya chose as a tar et marketin because this city is the lar est city in <ast =a!a at the same time the population is too lar e. 4o that would be town of 4idoar.o !ery fle&ible in the deli!ery oods. :arketin is the main tar et for the people in #ndonesia, especially in =a!a that the #-: hi her than the other country. #n addition, many people are huntin 4urabaya creati!e craft products in this city because the city is famous for many handcrafts. 4idoar.o is also the nearest town to 4urabaya culturer of consumptions is (uite hi h society much like the people of 4urabaya. $his will open up more opportunities for the de!elopment of this business. $he location was chosen at least in a place that many people passed by or at the local shoppin center whic is easily accessible by the public. ". O!eration %an

".1. roduct )a!acity and 'ocation

$hese shoes outlet sale products are desi ned like a allery e&hibiton. 4o that potential customers can see the entire product manufactured. 3t the outlet will only display each one pair
1

for each !ariation of the model and si/e. -ro!ided some seatin alon with makeup as a means for prospecti!e customers to try and assess the products offered. $here is also a facility to choose and install their own shoe accessories in accordance with the wishes of the prospecti!e customers. #f potential customers want to order your own desi ns or si/es other coincidence is not a!ailabe, then we are also a!ailable at outlets special place called 1order corner. 5here potential customers can write down the model or si/e of shoes ordered to lea!e the phone number to call when the finishied product, as well as payin the ;-. $here is also a creati!e team standby at the outlet to help translate or describe the desi n of the shoes of the potential consumers. $he outlet is desi ned with a colorful color and desi n of the room is comfortable and attracti!e. $his will add to the impression of 1unsi htly on e!ery product on display. :oreo!er, in the ornament will also be installed to add to the coolness of the water in the heat of the room 4idoar.o. 6leanliness outlets also always maintained, so that potential customers are datin still feel comfortable while browsin the products that are offered. $he area chosen as the location of the outlets are 4idoar.o with some considerations as close to the school children, colle e students, close to 4urabaya, cheap rental fees, densely populated and well known as a craft center. $hese criteria were selected based on analysis of consumer trends. 4choolchildren and students will tend to pay attention to de!elopin fashion, includin fashion shoes. 4o that they would be interested in buyin some shoes. 3fter that, the products from these outlets minimal shoes would be an alternati!e product for their school friends. 5hile people who fre(uently tra!el outside the city of 4urabaya, especially the upper middle class will often pass throu h our outlet when oin to the airport. 4o reat e&pectations from us if at least they will see our outlets and may occasionally would stop by to shop at our outlets as sou!enirs for the family at home or out of town collea ues.

".2. Techno%ogy and rocess roduction

".2.1. Techno%ogy $echnolo y that used is (uite simplel, that usin e(uipment, includin -07 machine and sewin machine. machine and shoes sewin

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".2.2.

rocess roduction -roduction process includes chan in the raw materials or semi-finished into finished

materials throu h the transformation process usin the resource. %esources used include raw materials, machinery, and other e(uipment, as well as skilled and (ualified human resources. $his sta e of the production process if it is described as follows 2

Gambar 1. 9low of -roduction 3cti!ities 1. -reparation phase -reparation phase is an early sta e in the production process. 3t this sta e the acti!ities carried out are preparin models of shoes that will be created. 4hoes desi ned to be made in ad!ance by the desi ner in ad!ance. ;esi ner must be able to create workin drawin s of models of shoes are usually determined based on desi n catalo based model of shoes or purchased by the company from the malls to be de!eloped into se!eral models by desi ners. 3fter a desi n is determined and made models of shoes for e&ample. 3fter a few e&ample models so then submitted to the wholesale and if appro!ed we then carried raw material re(uirements plannin and cost plannin and its au&iliary materials production needs. 2. -hase -attern :akin

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-hase pattern makin is drawin a pattern in accordance with the model of shoes that will be mad on cloth?leather imitation. 3cti!ities performed drawin pattern carefully and accompanied by a description or detailed ima es. 3 few simple tools needed to draw a pattern such as pens, markers, and a ruler. "ased acti!ities can be identified at this sta e the costs incurred such as a depreciation of e(uipment. B. -hase -attern 6uttin and $ailorin 4ta e cuttin and sewin is done by an upper or employee who makes the front shoe. $he material is cut accordin to the pattern ima es which ha!e been made pre!iously. 6uttin is done with the ri ht materials to a!oid wasta e of material ther, after that, the pieces are combined to produce a material ad!ance shoe shape. 3t this sta e also made mountin accessories shoes accordin to the model. the incorporation of parts of these shoes usually use a sewin machine and lue to lue certain parts. "ased acti!ity could be identifie costs incurred include depreciation costs of e(uipment, machinery depreciation costs and en ine maintenance costs. ). -hase 4hoe 3ssembly -hase shoe assembly includes unitin the face shoes that ha!e been made pre!iously, part of the base that has been created outside of the shoe, and part of the inside of the shoe base. 3t the assembly sta e is usually carried out by a bottom. :aterials that ha!e been stitched then formed by hand usin a mold made of wooden shoe-shaped feet. 9urther unitin shoe material has been formed with the bottom of shoes or footwear. $he cost incurred is the cost of the use of au&iliary tools and e(uipment depreciation costs. @. 9inishin -hase #n the finishin phase, carried out acti!ities that ha!e been assembled smoothed shoes. :oreo!er, at this sta e of the re-e&amination was also conducted on the finished shoe. #f the shoes are defecti!e, then returned to the builders down for repair. 5hile the shoes ha!e been appropriate, marked with a sticker for the ne&t shoe si/e in packin usin !inta e packa in Dba s of .ute shoesE. $he cost incurred is the cost of the use of au&iliary materials and e(uipment depreciation costs.

".". E-ui!ment and .aw +ateria%s

%e(uired -roduction <(uipment >ist
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Ty!e 4ewin machine

,unction 3ssembly the components that ha!e been made between the pattern

-07 :achine

$ools for print on the outside of the shoe base shoe accordin to the desired si/e.

8nife

$o slicin materials that ha!e been cut in order to ha!e a thickness ? fineness of the same.

6utter

6ut unny-sack already drawn, cut cardboard and other shoe materials.

'ammer 6atoet?tan 5odden shoes 4to!e 4yrin es "rush

<ase in mountin accessories shoes $ools to help assemble the components of the shoe. $ools to help assemble the components of the shoe. 9or heatin lateks. $o spray the shoe to make it look shiny. 'elpin usin tools that used to paste material each other lue

4cissors -en :arkers %ulers

6ut ply fabric, threads, and so on. Used to shoes desi n and cuttin desi n which has been made.

:aterials needed in %eshoesle manufacture is as follows 2 4hoe soles 6ardbo& Gunny-sack

".#. Organi/ation and +anagement

<nterprises 1%eshoesable is a .oint !enture owned. <ach person has their respecti!e duties. $he followin is the or ani/ational structure of the business 1%eshoesable.

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#n this case the -resident ;irector is fully responsible for the runnin of this business. 5hile the 9inancial ;irector is responsible for re ulatin financial plannin business. :arketin cash flow, financial accountin and director is responsible for o!erall marketin potential markets and consumer

operations business co!erin plannin , direction and o!ersi ht of all marketin acti!ities. 3nd de!elopment director is responsible for analy/in spendin trends and planned le!el of sales.

#. +arketing ,inance %aw :aterials Falue 0o 1 2 " Gunny-sack 4hoes soles $ekson TOT*' 4upportin :aterials Falue 0o. 1 2 " Su!!orting +ateria% 'ard end 4hoes lue 4pon 1 G ml 0um2er 20 1 20 rice !er Score )@0 1A0.000 )@0 Tota% C0.000 1A0.000 C0.000
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Item

1nit rice 10.000 10.000 +1.000

0um2er 20 20 1

rice 200.000 200.000 +1.000 #31.444

# 5 3 6

4ewin thread 6ardbo& 3ccesories $ools Tota%

20 10 20

80 @00 B00

1+.000 @0.000 +0.000 12@.000 +A+.000

$he cost of workers for the manufacture of 20 pairs of shoes Ty!e of 7ork 1nit rice 0um2er Designer Bootmaker So% )raftsman Tota% A.000 1.@00 20 20

Tota% B00.000 1)0.000 B0.000 )A0.000

$he 6ost of :achinery and %ent 0ame Sewing +achine O0 +achine .ent Tota%

1nit rice 2.000.000 200.000 200.000

0um2er 1 1 1

Tota% 2.000.000 200.000 200.000 2.)00.000

)a%cu%ation of )ost of roduction )om!any """ "$8> "0%p )+1.000 %p +A+.000 %p )A0.000 %p1.+0A.000 6ost of -roduction per pair of shoes %p1.+0A.0002 20 pasan H %p80.B@0
1$

4ellin prices of products with the estimated earnin s )0* %p80.B@0I D)0* & %p80.B@0E H %p120.000 4o the sellin price for a pair of these shoes is %p 120.000,00 with a profit of %p B2.00,00.

5. ,ina% So%ution #n order for this business continues to row, the need for new inno!ations in shoe desi ns that already e&ist. "esides the (uality of these shoes must remain on uard so that consumers are not disappointed and tetep into customers.
4eshoesa6&e sam#&e !esi n an! #acka in

1-