Professional Documents
Culture Documents
Hero Motocorp LTD HR
Hero Motocorp LTD HR
Introduction to the study a. Explanation of the subject Chapter 2. Company Profile / Industry Profile a. About the Company / Industry b. The relation of work done in your study to the industry Chapter 3. Literature Review a. Related to the work done in your study Chapter 4. Research Methodology a. Objectives b. Research Plan c. Sampling Plan d. Data Collection e. Descriptive Statistics Chapter 5. Data Tabulation, Analysis and Results a. Type of Analysis used and Why b. Results of the Analysis Chapter 6. Findings of the study Chapter 7. Recommendations Chapter 8. Limitations Chapter 9. Conclusions References Appendices a. Research Progress Report b. Questionnaire used
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DECLARATION BY CANDIDATE
I declare that the project report on Industrial Training Hero Moto Corp in Sagar " is my own work, conduct under
the supervision of Ms. Shafaqea Gideon (Lecturer OF M.B.A. Deptt. Infinity Management & Engineering
College, SAGAR) Affiliated to Dr. Hari Singh Gour University, Sagar . To the best of my knowledge the report does not contain any work which has been submitted for the award of any degree, anywhere.
POOJA GUPTA
M.B.A. 3rd SEM..
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CERTIFICATE
The project report titled Industrial Training Hero Moto Corp in Sagar prepared by Pooja Gupta (MBA 3 rd Sem.), under the guidance and supervision of Ms.
Shafaqea Gideon (Lecturer OF M.B.A. Deptt. Infinity Management & Engineering College, SAGAR) for the partial fulfillment of the degree of Master of Administration is satisfactory in respect of :Business
Signature of H.O.D.
-------------------------
Signature of Supervisor
------------------------
Signature of Examiner
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ACKNOWLEDGEMENTS
I wish to express my deep sense of gratitude to all those who generously helped in successful completion of this research work by sharing their valuable time and knowledge. A great deal of motivation, direction and hard work was require to complete the report, but the precious guidance provided by my teachers made this job enjoyable and a nice learning experience. It is my proud privilege to express my deep sense regards to the Mr.
Ashfaq Siddiqui (H.O.D. OF M.B.A. Deptt. INFINITY MANAGEMENT & ENGINEERING COLLEGE , SAGAR) affiliated
Dr. Hari Singh Gour Vishwavidhyalaya, Sagar for giving me opportunity to prepare a project report on the Industrial Training Hero Moto
(Lecturer
OF
M.B.A.
Deptt.
Infinity
Management
&
Pooja Gupta
M. B. A. 3rd sem.
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CHAPTER - 1
INTRODUCTION
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CHAPTER - 2
COMPANY PROFILE
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Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed. Shareholders Agreement signed. Hero Honda Motors Ltd. Incorporated. First motorcycle 'CD 100' rolled out. 100,000th motorcycle produced.
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1989 1991 1992 1994 1997 1998 1999 2000 2001 2002
New motorcycle model - 'Sleek' introduced. New motorcycle model - 'CD 100 SS' introduced. 500,000th motorcycle produced. Raman Munjal Vidya Mandir inaugurated -A School in the memory of founder Managing Director, Mr. Raman Kant Munjal. New motorcycle model - 'Splendor' introduced. 1,000,000th motorcycle produced. New motorcycle model - 'Street' introduced. Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated. 2,000,000th motorcycle produced. New motorcycle model - 'CBZ' introduced. Environment Management System of Dharuhera Plant certified with ISO-14001 by DNV Holland. Raman Munjal Memorial Hospital inaugurated - A Hospital in the memory of founder Managing Director, Mr. Raman Kant Munjal. 4,000,000th motorcycle produced. Environment Management System of Gurgaon Plant certified ISO-14001 by DNV Holland. Splendor declared 'World No. 1' - largest selling single two-wheeler model. 'Hero Honda Passport Programme' - CRM Programme launched.
New motorcycle model - 'Passion' introduced. One million production in one single year . New motorcycle model - 'Joy' introduced. 5,000,000th motorcycle produced. Becomes the first Indian Company to cross the cumulative 7 million sales mark . Splendor has emerged as the World's largest selling model for the third calendar year in a row(2000, 2001, 2002).
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New motorcycle model - 'CD Dawn' introduced, New motorcycle model 'Splendor +'introduced, New motorcycle model - 'Passion Plus' introduced, New motorcycle model -'Karizma' introduced. New motorcycle model - 'Ambition 135' introduced. Hero Honda became the World No. 1 Company for the third consecutive year. Crossed sales of over 2 million units in a single year, a global record. Splendor - World's largest selling motorcycle crossed the 5 million mark . New motorcycle model - 'CBZ' introduced. Joint Technical Agreement renewed. Total sales crossed a record of 10 million motorcycles. Hero Honda is the World No. 1 for the 4th year in a row. New motorcycle model - 'Super Splendor' introduced, New motorcycle model 'CD Deluxe' introduced New motorcycle model - 'Glamour' introduced, New motorcycle model - 'Achiever' introduced. First Scooter model from Hero Honda - 'Pleasure' introduced. Hero Honda is the World No. 1 for the 5th year in a row. 15 million production milestone achieved. Hero Honda is the World No. 1 for the 6th year in a row. New 'Splendor NXG' launched. New 'CD Deluxe' launched. New 'Passion Plus' launched. New motorcycle model 'Hunk' launched. 20 million production milestone achieved. Hero Honda Haridwar Plant inauguration. New 'Pleasure' launched. Splendor NXG launched with power start feature. New motorcycle model 'Passion Pro' launched. New 'CBZ Xtreme' launched. 25 million production milestone achieved. CD Deluxe launched with power start feature. New 'Glamour' launched. New 'Glamour Fi' launched.
2004 2005
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Hero Honda GoodLife Program launched Hunk' (Limited Edition) launched. Splendor completed 11 million production landmark . New motorcycle model 'Karizma - ZMR' launched. Silver jubilee celebrations. New model Splendor Pro launched. Launch of new Super Splendor and New Hunk. New licensing arrangement signed between Hero and Honda. Launch of new refreshed versions of Glamour, Glamour FI, CBZ Xtreme, Karizma. Crosses the landmark figure of 5 million cumulative sales in a single year . July 29, 2011 - Hero Honda Motors changed its name to Hero MotoCorp following the exit of its erstwhile Japanese promoter, Honda, from the company. Hero Honda is now Hero MotoCorp
On 11 sept. 2011 the name of company was enhanced to Hero MotoCorp Ltd. From Hero Honda Motors and its known as Hero MotoCorp Ltd.
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Vision
The story began with a simple vision the vision of a mobile and an empowered India, powered by its bikes. Hero MotoCorp Ltd., companys new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding companys footprint in the global arena.
Mission
Hero MotoCorps mission is to become a global enterprise fulfilling its customers needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The Company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners.
Strategy
Hero MotoCorps key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight.
Manufacturing
Hero Honda bikes are manufactured across three globally benchmarked manufacturing facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of Haryana in northern India. The third and the latest manufacturing plant is based at Haridwar, in the hill state of Uttarakhand.
Technology
In the 1980s the Company pioneered the introduction of fuel-efficient, environment friendly four-stroke motorcycles in the country. It became the first Company to launch the Fuel Injection (FI) technology in Indian motorcycles, with the launch of the Glamour FI in June 2006.
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Its plants use world class equipment and processes and have become a benchmark in leanness and productivity. Hero MotoCorp, in its endeavor to remain technology pioneer, will continue to innovate and develop cutting edge products and processes.
Products
Hero Honda's product range includes variety of motorcycles that have set the industry standards across all the market segments. The Company also started manufacturing scooter in 2005. Hero Honda offers large no. of products and caters to wide variety of requirements across all the segments.
Distribution
The Companys growth in the two wheeler market in India is the result of an intrinsic ability to increase reach in new geographies and growth markets. Hero MotoCorps extensive sales and service network now spans over to 5000 customer touch points. These comprise a mix of authorized dealerships, Service & Spare Parts outlets, and dealer-appointed outlets across the country.
Brand
The new Hero is rising and is poised to shine on the global arena. Companys new identity Hero MotoCorp Ltd. Is truly reflective of its vision to strengthen focus on mobility and technology and creating global footprint. Building and promoting new brand identity will be central to all its initiatives, utilizing every opportunity and leveraging its strong presence across sports, entertainment and ground- level activation.
2010-11 Performance
Total unit sales of 54, 02,444 two-wheelers, (growth of 17.44 per cent) Total net operating income of Rs. 19,401.15 Crores, growth of 22.32 per cent Net profit after tax at Rs. 1,927.90 Crores Total dividend of 5250% or Rs. 105 per share including Interin Dividend of Rs. 70 per share on face value of each Share of Rs. 2 each EBIDTA margin for the year 13.49 per cent EPS of Rs. 96.54
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Designation
Mr. Brijmohan Lall Munjal Mr. Pawan Munjal Mr. Sunil Kant Munjal Mr. Suman Kant Munjal Mr. Paul Edgerley Mr. Pradeep Dinodia Gen. (Retd.) V. P. Malik Mr. Analjit Singh Dr. Pritam Singh
Chairman Managing Director & CEO Jt. Managing Director Non-Executive Director Non-Executive Director Non-Executive and Independent Director Non-Executive and Independent Director Non-Executive and Independent Director Non-Executive and Independent Director Non-Executive and Independent Director Non-Executive and Independent Director Non-Executive and Independent Director
7.
8.
9.
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CD Deluxe Entry Pleasure MAESTRO Splendor + SPLENDER NXG Passion PRO Deluxe Super splendor GLAMOUR Splendor PRO GLAMOUR PGM Fi Achiever CBZ XTREME Hunk Premium KARIZMA KARIZMA ZMR IMPULSE
97.2 cc 97.2 cc 109 cc 97.2 cc 97.2 cc 97.2 cc 124.7 cc 124.7 cc 97.2 cc 124.8 cc 149.2 cc 149.2 cc 149.2 cc 223 cc 223 cc 149.2 cc
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PLEASURE MAESTRO CD-DOWN DC-DELUX SPK CD-DELUX-CW CD-DELUX S.W. SELF CD-DELUX C.W. SELF SPLENDOR 10 SPOKE SPLENDOR 10 CAST SPLENDOR PRO KIK SPK SPLENDOR PRO KIK CAST SPLENDOR PRO SELF SPK SPLENDOR PRO SELF CAST SPL NXG KIK SPOKE SPL NXG KIK CAST SPL NXG S.W SELF SPL NXG C.W. SELF PASSION PRO(S.W.) KIK PASSION PRO(C.W.) KIK PASSION PRO(S.W.) SELF PASSION PRO(C.W.) SELF PASSION PRO(DSC) SELF GLAMOUR C.W. SELF(NEW) GLAMOUR C.W. SELF DISK GLAMOUR DISCW-KIK-FI GLAMOUR DISCW-SLF-FI SUPER SPLENDOR CW NEW CBZ XTREEM (REAR DISK) CBZ XTREEM(REAR DRUM) HUNK SELF (NEW) (fr /disk) HUNK SELF(NEW)(fr & redisc) IMPULSE KARIZMA-R KARIZMA-10
42663 47511 37137 39593 41384 41998 42920 43937 44961 44858 45882 46905 47929 42914 44449 45677 46701 46598 48135 48645 49669 51716 53430 55477 58624 62769 51613 70341 67270 66095 69166 70803 80107 100781
4250 4600 4000 4150 4200 4250 4300 4400 4450 4450 4500 4550 4600 4300 4400 4500 4550 4600 4700 4750 4800 5000 5250 5400 5550 5650 4900 6500 6000 5900 6150 6300 6850 7900
2400 2400 900 900 900 900 900 900 900 900 900 900 900 900 900 900 900 900 900 900 900 900 900 900 900 900 900 350 350 350 350 350 350 350
250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250 250
550 550 550 550 550 550 550 550 550 550 550 550 550 550 550 550 550 550 550 550 550 570 570 570 570 570 570 570 570 570 570 610 610
50110 54760 42840 45440 47290 47950 48920 50040 51110 51010 52080 53160 54230 48910 50550 51880 52950 52900 54540 55100 56170 58420 60400 62600 65890 70140 58240 78010 74440 73160 76490 78270 88170 109890
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6 7 8 9
10 11 12 13 14 15 16
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Public company Automotive 5th July 1995 Subhash Nagar Nr.Radhey Shyam Bhavan,
Location
Mr. Sachin Anand Motorcycles, Scooters 40 Crore in a year Hero Group heromotocorp.com
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DEPARTMENT :1. Sales 2.Spares 3.Services (pre delivery inspection, good life, extended warranty) FINANCE AVAILABLE FROM :1.INDUSIND BANK LTD 2.HDFC 3.ICICI 4.SHRI RAM CITY FINANCE 5.UNION FINANCE PRIVATE FINANCE available from:1.APJ FINANCE 2.DHANESH FINANCE 3.BEARER FINANCE
Show Room
Service Station
Account Manager Delivery boy Cashier incharge Bill Booking Executive Mechanic s Parts supplier
Sales Executive
P.D.I. Incharge
Finance Executive
R.T.o. insInsurance
Service Adviser
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Pleasure
CD Dawn
Super Splendor
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CBZ Xtreme
Hunk
Karizma
Karizma ZMR FI
Splendor Pro
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CHAPTER - 3
REVIEW OF LITERATURE
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H.R Policies
Executive Selection Scheme (ESS)-ESS is a fast track programme for accelerated growth of high potential professionals.This facilitates their early advancement to challenging and visible assignments through a very systematic procedure. Candidates selected gain a huge lead in terms of promotion and learning. They are promoted to Manager's level thereby saving almost10 to 13 years of work time. The successful candidates are relieved from their current jobs and put on various project based training programmes. If the candidates do not possess management education, they undergo a 4 months MEP at IIM, Ahmedabad.
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The HR-Training Division of Tata Motors has also bagged the prestigious and internationally recognized Golden Peacock National Training Award in the category of Large Employer
Chairman's Statement
Conscious strategy of expanding its product range and its geographic spread in order to reduce its dependence on one single economy and one single business cycle. joint venture passenger car markets in South Africa, Spain and Italy. Construction of the new manufacturing plant (jointly owned with Fiat) at Ranjangaon.
Recruitment Objectives
1. to attract people with multi dimensional skills and experiences that suit the present and future organizational strategies; 2. to induct outsiders with a new perspective to lead the company; 3. to infuse fresh blood at all levels of the organization 4. to develop an organizational culture that attract competent people to the company 5. to search or headhunt/head poach people whose skills fit the companies values; 6. to devise methodologies for assessing physiological traits;
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7. to seek out non conventional development grounds of talent; 8. to search for talent globally and not just within the company; 9. to design entry pay that competes on quality but not on quantum; 10. To anticipate and find people for position that does not exist yet.
Sources of Recruitment
The sources of recruitment are broadly divided into internal sources and external sources. Internal sources are the sources within an organization pursuit. External sources are the sources outside organization.
Internal Sources
Present permanent employees Present temporary or casual or part time employees Retrenched or retired employees Dependent or deceased, disabled, retired and present employees Employee referrals Promotions Transfers Present employees Scouting Advertising Create employer brand e.g Ashok Leyland, Aditya birla group etc
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Cheaper and costly to recruit Employees are already familiar with company Can boost employee morale Weakness and strengths of candidate is already known.
External Sources
Campus Recruitment Private employment Agencies/ consultants Public employment exchange Professional organization Data banks Casual Applicants
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CHAPTER 4
RESEARCH METHODOLOGY
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3.
Research Design: Research Method Used Research Technique Used Data Collection (location) Sampling Plan Sample Size
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CHAPTER 5
DATA TABULATION, ANALYSIS AND RESULT
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Percent
75 25 100
Interpretation:
75% of the respondents were male and 25% of the respondent s were female.
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2. Age profile :
Table 2: Indicating age profile of the respondent Age
18-19 20-29 30-39 40 & above Total
Percent
5 41 29 25 100
Interpretation:
41% of the respondents fall in the age group of below 20-29, 29% of the respondents fall in the age group of 30-39 and 25% of the respondents fall in the age group of 40 and above. 5% of the respondents fall in the age group of 18-19,
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Percent
43 32 5 20 100
Interpretation:
43% of the respondents were business class, 32 % of the respondents were service class, 20 % of the respondents were agriculture, 5 % of the respondents were student.
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Percent
15 44 30 11 100
Interpretation:
44% of the respondent fall in the below 10,000-15,000 , 30% of the respondent fall in the bracket of 15,000-20,000 , 15% of the respondent fall in the bracket of <10,000, 11% of the respondent fall in the 20,000 & above.
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Interpretation:
57% respondents dont have own bike,
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Percent
26 24 38 12 100
Interpretation:
38% of the respondents had the knowledge through friends &relatives, 26% of the respondents had the knowledge through newspaper, 24% of the respondents had the knowledge through TV advertisment, 12% of the respondents had the knowledge through others.
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Decision maker
Father Mother Self others Total
Percent
46 8 42 4 100
Interpretation:
46% of the respondents take decision by father for purchasing bike, 42% of the respondents take decision by self for purchasing bike, 8% of the respondents take decision by mother for purchasing bike, 4% of the respondents take decision by other for purchasing bike.
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Source of finance
By Cash By Loan Total
Percent
35 65 100
Interpretation:
65% respondents purchase bike by Loan,
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Interpretation:
52% of the respondents told that brand is most important, 33% of the respondents told that brand is more important, 12% of the respondents told that brand is important, 3% of the respondents told that brand is less important, 0% of the respondents told that brand is least important.
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Style
Factor Style Most More Important Less Least important important important important 18 34 45 3 0
Interpretation:
45% of the respondents told that brand is important, 34% of the respondents told that brand is more important, 18% of the respondents told that brand is most important, 3% of the respondents told that brand is less important, 0% of the respondents told that brand is least important.
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COLOUR
Factor Most importan t 69 More importan t 28 Importan t 3 Less importan t 0 Least importan t 0
COLOU R
Interpretation:
69% of the respondents told told that COLOUR is most important, 28% of the respondents told that COLOUR is more important, 3% of the respondents told told that COLOUR is important, 0% of the respondents told told that COLOUR is less important, 0% of the respondents told told that COLOUR is least important.
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Price
Factor Price Most More Important Less Least important important important important 57 34 9 0 0
Interpretation:
57% of the respondents told that price is most important, 34% of the respondents told that price is more important, 9% of the respondents told that price is important, 0% of the respondents told that price is less important, 0% of the respondents told that price is least important.
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Pick up
Factor Pick up Most More Important Less Least important important important important 5 11 49 21 14
Interpretation:
49% of the respondents told that price is important, 21% of the respondents told that price is less important, 14% of the respondents told that price is least important, 11% of the respondents told that price is more important, 5% of the respondents told that price is most important.
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Mileage
Factor Mileage Most More Important Less Least important important important important 19 44 35 2 0
Interpretation:
44% of the respondents told that price is more important, 35% of the respondents told that price is important, 19% of the respondents told that price is most important, 2% of the respondents told that price is less important, 0% of the respondents told that price is least important.
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Maintenance
Factor Maintenance
Most More Important important important Less important Least important
11
15
67
Interpretation:
67% of the respondents told that price is important, 15% of the respondents told that price is more important, 11% of the respondents told that price is most important, 7% of the respondents told that price is less important, 0% of the respondents told that price is least important.
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CHAPTER 6
FINDING OF STUDY
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Finding of Study:
1. The study shows that 57% respondent has already bike. 2. The study shows that 38% respondent had knowledge through friends &relatives. 3. The study shows that 46% of the respondents take decision by father for purchasing bike. 4. The study shows that 65% respondents purchase bike by Loan. 5. Respondents told that brand 52%, COLOUR 69%, price 57% are most important. 6. Respondents told that mileage 44% is more important. 7. Respondents told that style 45%, pick up 49%, maintenance 67% are important.
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CHAPTER 7
RECOMMENDATION
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Recommendation:1. Brand is the most significant factors so while making promotional activities companies must focus more on Brand name. 2. Company should try to use more loan facility.
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CHAPTER 8
LIMITATIONS OF THE STUDY
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Limitations of the Study:During conducting period this training I come across the following limitations.
Very often responded do not express their true feelings. In such case their habit, preference, practice cannot be assessed correctly. Some of the respondents refuse to give the important information best known to them. Lack of experience.
However in spite of these limitations all efforts have been put to make the report correct, genuine, and fulfilling the objectives of the reports.
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CHAPTER 9
CONCLUSION
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Conclusion:1. Mostly people getting knowledge by friend and relatives. 2. Mostly Father is decision maker for purchasing bike in your family. 3. Mostly respondents purchase bike by Loan. 4. Mostly respondents told that brand, COLOUR, price are most important. 5. Mostly respondents told that mileage is more important. 6. Mostly respondents told that style, pick up, maintenance are important.
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REFERENCE
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REFERENCE:-
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