T4

typography iv spring 2007

type / image combinations

separation: type and image operate independently

layering the type is superimposed on the image but remains distinct from the image. border or frame a border or frame contains the type and sets the stage for the photograph. compartments or windows the picture plane is divided into type spaces and image spaces.

separation

separation

separation

fusion: type and image merge into one entity

optical effect: perspective, lens, or lter type and image are connected in space by the use of perspective, a shared vanishing point, or an optical lens or lter. shared surface or texture type and image are woven into the texture of, or adhered to, a unifying surface either the picture plane or other homogeneous eld(s) in space. motion or gesture type and image are acted on by a common force, or affected by the implied motion of a human or mechanical gesture. metaphor type and image are fused by a calculated visual metaphor that operates through mutual dependency of the verbal and pictoral elements.

fusion

fusion

fusion

fusion

fragmentation: type and image displace each other

irregularities elements are torn, divided, or unevenly dispersed. displacement the composition appears as an individual frame that has been extracted from an animated lm so that the type and image are frozen in their interaction. interruption the type or image intrude on one another to punctuate or disconnect the message. exaggeration actions are amplied through scale, color, and complication.

fragmentation

fragmentation

fragmentation

fragmentation

inversion: type and image trade roles (a specic category of fusion)

hyper realism type is physically photographed or rendered through hyper-realistic means. building blocks letterforms appear within the picture plane as the building blocks from which the image is constructed. frames letters create frames for preexisting photographic images.

inversion

inversion

inversion

inversion

nally image as type