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Structure of Ad Agency
Structure of Ad Agency
Introduction
Advertising as an industry is more than two hundred years old, from the simple job of buying and selling space in newspapers the ad agencies over a period of time have become complex structures with niche specializations. The dependence of ad agencies, however on media for earning a major chunk of revenue remains the same.
Indian Newspaper Society (INS) and its relationship with the ad world
(INS protects the interests of its subscribers in the print media by imparting accreditation to ad agencies who in turn get credit facilities from the media)
Agencies also charge for creative services, rates that are subjective hence negotiable.
5. Follow-up
6. Post result 7. Agency pitching process from clients perspective 8. What does an advertiser looks for in advertising agencies?