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  • Abs9 Apr13 I Rusmini

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    Promotion is an effort to persuade consumers to make purchases through informative communication. Effective promotion uses a mix of advertising, personal selling, public relations, and other techniques to raise awareness, interest, and desire among consumers and ultimately encourage them to take action by purchasing a company's products. The success of promotional strategies can be measured using the AIDA model of consumer response, which evaluates whether communication garnered attention, interest, desire, and finally action from the target audience.

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    Abs9 Apr13 i Rusmini

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    Promotion is an effort to persuade consumers to make purchases through informative communication. Effective promotion uses a mix of advertising, personal selling, public relations, and other techniques to raise awareness, interest, and desire among consumers and ultimately encourage them to take action by purchasing a company's products. The success of promotional strategies can be measured using the AIDA model of consumer response, which evaluates whether communication garnered attention, interest, desire, and finally action from the target audience.

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    16 views1 page

    Abs9 Apr13 I Rusmini

    Uploaded by

    jurnalragamku
    Promotion is an effort to persuade consumers to make purchases through informative communication. Effective promotion uses a mix of advertising, personal selling, public relations, and other techniques to raise awareness, interest, and desire among consumers and ultimately encourage them to take action by purchasing a company's products. The success of promotional strategies can be measured using the AIDA model of consumer response, which evaluates whether communication garnered attention, interest, desire, and finally action from the target audience.

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    Strategi Promosi sebagai Dasar Peningkatan Respons Konsumen

    Rusmini Staf Pengajar Jurusan Administrasi Niaga Politeknik Negeri Semarang Abstract: Promotion is an effort made in the area of information to persuade people to make purchases. People get an advantage because of the information received. Mixed promotion covers selling promotion, personal selling, public relation and publicity, and advertising. Through mixed promotion, a company is able to inform about its products to the intended society. Effective communication can change or strengthen peoples attitude. The responses of viewers can be measured through a model of response hierarchy which is called AIDA - Attention, Interest, Desire, and Action. Keywords: promotion mix, advertising, consumer response

    Ragam Jurnal Pengembangan Humaniora Vol. 13 No. 1, April 2013

    73

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