VISUAL APPEAL

Y1: The way website of ICICI bank displays its product on web pages is attractive??? Y2: ICICI banks Website is aesthetically appealing??? Y3: I like the way the website of ICICI bank looks.

Entertainment appeal
Y4: I think the website of the ICICI bank is very entertaining. Y5: The enthusiasm of ICICI bank is catching, it picks me up Y6: The ICICI bank`s website doesnt just sells product, it entertains me. Escapism Y7: Shopping from ICICI bank`s website gets me away from it all. Y8: Shopping from ICICI bank`s website makes me feel like i am in another world. Y9: I get so involved while doing shopping transactions from website of ICICI bank that I forget everything else.

Intrinsic Enjoyment:
Y10: I enjoy doing shopping transaction from ICICI bank website, for its own sake, not just for the items I may have purchased. Y11: I do shopping transaction from ICICI bank website for pure enjoyment of it.

EFFICIENCY
Y12: ICICI bank`s website gives me an efficient way to mange time. Y13: Shopping using ICICI bank`s website makes life easier. Y14: Shopping using ICICI bank`s webs fits with my schedule.

ECONOMY
Y15: ICICI banks product on its website are a good economic value. Y16: Overall am happy with the ICICI banks website transaction charges. Y17: The transaction cost of the purchases made from ICICI bank website is too high as compared to the services received.

SERVICES EXCELLENCE
Y18: When I think of ICICI bank website I think of excellence. Y19: I think of ICICI bank website as an expert in the content they provide on their website.