1. 2.

One of the fastest growing industry globally Currently some of them experiencing flat or negative growth rates
and One of the leading brand in India

Consider two Indian companies : Once The king of the Indian roads is now history

Lets analyse it!!!!!!

Technical Innovations
1. What is their track record in product development? 2. Why did they continue with the same design for the ambassador for over 50 yrs?

Customer Base
1. What was their market share preliberalisation? 2. What is their primary customer base? 3. Why were they not able to expand their customer base?

Marketing
1. What sort of media presence does their brand have?
2. Why is their brand image not attractive to young India?

Hindustan motors faces a problem of a small and continuously shrinking customer base, they must boost their sales by expanding their base beyond their traditional customer base and to match their competitors in R&D activities and product development.

PRODUCT DESIGN AND INNOVATIONS

BRAND MANAGEMENT IDEAS

PRIZE OPTIMIZATION

PROMOTION IDEAS

PEOPLE BONDING

6 MONTHS

1 YEAR

6 MONTHS

1 TO 3 YEARS

CUSTOMER CENTRIC TECHNICAL INNOVATIONS

MARKETING

1. CURRENT COMPETITORS OF MAHINDRA AND MAHINDRA 2. POSITION IN AUTOMOBILE INDUSTRY 3. FURTHER IMPROVEMENTS REQUIRED

1. IMPROVING PERFORMANCE OF TRACTOR ENGINE 2. INCREASING THE REVENUE IN NEXT 5 YEARS

FOCUS ON THE MARKETING THE COMPONENTS

SUFFICIENT ATTENTION TO BE PAID TO PEOPLE DIMENSION

UPGRADING THE VEHICLE , AESTHETIC AND ERGONOMICS

APPOINTING THE CONSULTANTS

SPEED UP THE DELIEVERY PROCESS AND IMPROVING THE PRODUCTITY

TAP THE NEW SEGMENTS

PERFORMANCE ACTIVITIES

IMPROVES PRODUCTIVITY

DESIGNING SUBSTITUENTS

SOLVING PEOPLES PROBLEM

AESTHETIC AND ERGONOMICS