CONSUMER BEHAVIOUR Module 3 :

Consumer in Social and Cultural Settings

Dr. Monika Suri Associate Professor Doon Business School

S. NO.

COURSE

Total Classes (IN HOURS)

Module 1: Introduction to Consumer Behaviour Module 2 : Consumer as an Individual

8 8

3
4
5

Module 3 : Consumer in Social and Cultural Settings Module 4 : Consumer

Decision Process Module 4 : Consumer Satisfaction

8
8
8

Unit 3 Consumer in Social and Cultural Settings

Reference groups and family influences; Social class, cultural; sub cultural and cross cultural influences on consumer behavior; personal influences and diffusion of innovation; Impact of Media and Globalization.